{"id":154743,"date":"2022-06-20T13:02:01","date_gmt":"2022-06-20T11:02:01","guid":{"rendered":"https:\/\/ipmark.com\/?p=154743"},"modified":"2022-06-20T13:02:01","modified_gmt":"2022-06-20T11:02:01","slug":"la-agencia-canela-se-convierte-en-empresa-b-corp","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154743","title":{"rendered":"La agencia Canela se convierte en empresa B Corp"},"content":{"rendered":"<p>\u201cCanela es una agencia en la que los valores son el centro de nuestra actividad: primero, las personas. Muchos de los requisitos de B Corp han estado en nuestro ADN desde nuestros inicios, como la transparencia financiera, la colaboraci\u00f3n con ONGs, la evaluaci\u00f3n de la satisfacci\u00f3n del equipo y los clientes y una selecci\u00f3n de proyectos con valores acordes a nuestra agencia. As\u00ed que lograr ser B Corp era un paso natural para Canela, pero uno del que nos sentimos muy orgullosos\u201d, afirma\u00a0<a href=\"https:\/\/ipmark.com\/que-debemos-tener-en-cuenta-en-2022-en-el-sector-de-la-comunicacion-y-las-rr-pp\/\"><strong>Deborah Gray, fundadora y directora de Canela<\/strong><\/a>.<\/p>\n<p>El est\u00e1ndar B Corp mide el desempe\u00f1o de la gesti\u00f3n en el conjunto de la empresa y cubre cinco \u00e1reas de impacto clave: Gobernanza, Trabajadores, Comunidad, Medio Ambiente y Clientes. Se otorga por B Lab a compa\u00f1\u00edas que, por su\u00a0<strong>compromiso social y ambiental<\/strong>, han superado un riguroso proceso de evaluaci\u00f3n a trav\u00e9s del cual las empresas deben proporcionar evidencia de sus buenas pr\u00e1cticas e incorporar su compromiso legal con el prop\u00f3sito social en sus estatutos.<\/p>\n<p>Las B Corporations (o B Corps) lideran un movimiento global de personas que est\u00e1n <strong>transformando la econom\u00eda global<\/strong>\u00a0para beneficiar a todas las personas y el planeta\u00a0\u00a0y Canela se ha convertido en una de las primeras agencias de comunicaci\u00f3n en obtener este reconocimiento.<\/p>\n<p><strong>Compromiso diario\u00a0<\/strong><\/p>\n<p>Canela,\u00a0 con un equipo directivo 100% femenino, ha desarrollado numerosas iniciativas de bienestar para sus empleados, como programas de formaci\u00f3n continua, una ambiciosa gesti\u00f3n del teletrabajo y una pol\u00edtica de transparencia abierta a los trabajadores. Adem\u00e1s, con el objetivo de construir una econom\u00eda m\u00e1s inclusiva y <a href=\"https:\/\/ipmark.com\/categorias\/decalogo-sostenible\/\">sostenible<\/a>, Canela ha creado iniciativas como #<strong>CanelaCares<\/strong>, una serie de donaciones peri\u00f3dicas a organizaciones sin \u00e1nimo de lucro para atender las necesidades de colectivos desfavorecidos, y el\u00a0<strong>Bosque de Canela<\/strong>, en el que se est\u00e1n plantando \u00e1rboles de manera continua para ayudar a la reforestaci\u00f3n del territorio catal\u00e1n.<\/p>\n<p>Para celebrar que se ha convertido en empresa B Corp, Canela ha ampliado su bosque plantando un \u00e1rbol por cada cliente, entidad o medio de comunicaci\u00f3n con el que habitualmente colabora.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de relaciones p\u00fablicas Canela, acaba de convertirse en empresa B Corp por su cumplimiento con los m\u00e1s altos est\u00e1ndares en t\u00e9rminos de desempe\u00f1o social y ambiental, transparencia y responsabilidad empresarial.<\/p>\n","protected":false},"author":14,"featured_media":154744,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-154743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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