{"id":154602,"date":"2022-06-16T22:26:48","date_gmt":"2022-06-16T20:26:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=154602"},"modified":"2022-06-21T11:22:39","modified_gmt":"2022-06-21T09:22:39","slug":"ganadores-ii-edicion-best-beauty-care-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154602","title":{"rendered":"Best!N Beauty &#038; Care 2022. Los ganadores"},"content":{"rendered":"<p>La II edici\u00f3n del festival Best!N Beauty &amp; Care 2022, se ha celebrado el 16 de junio en el hotel H10 Marina de Barcelona, organizados por <a href=\"https:\/\/bestawards.marketing\/\">Best Awards<\/a>, en colaboraci\u00f3n de las revistas IPMARK y D\/A Retail y la plataforma Puro Marketing. Son los \u00fanicos premios que reconocen los trabajos creativos de los sectores de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene.<\/p>\n<p>Los dos Grandes Premios han reca\u00eddo en sendas marcas pertenecientes al conocido grupo de Gran Consumo. <strong>H&amp;S\u00a0 se ha hecho con el GP en Beauty por la campa\u00f1a &#8216;Stop Bullying&#8217;<\/strong>, elaborada por\u00a0<strong>Omnicom PR Group, Carat<\/strong> y\u00a0<strong>Nota Bene<\/strong>. Esta campa\u00f1a en contra del acoso escolar pone la mira en el observador para evitar el inmovilismo ante este tipo de comportamientos.<\/p>\n<p><iframe title=\"Bullying | Pasa a la acci\u00f3n y frena el Bullying junto a Ricky Rubio\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ry2QhGS5wDs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>En Care, el Gran Premio ha ido\u00a0 a parar en <strong>Old Spice (P&amp;G)<\/strong> gracias al trabajo\u00a0<strong>&#8216;La leyenda marina m\u00e1s \u00e9pica jam\u00e1s contada&#8217;<\/strong>, que lleva la firma de la agencia\u00a0<strong>Leo Burnett<\/strong>. Esta creatividad bebe de la \u00e9pica que traen consigo las leyendas de piratas con tono de humor y de forma colaborativa entre 1.500 usuarios de Instagram.<\/p>\n<p><iframe title=\"La Leyenda Marina Ma\u0301s E\u0301pica Jama\u0301s Contada (Espa\u00f1ol)\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/lonum4oZ0xk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><strong>P&amp;G<\/strong> ha logrado, adem\u00e1s, la estatuilla de <strong>Mejor Anunciante<\/strong> (<strong>Best!N Beauty &amp; Care Advertiser)<\/strong> de esta edici\u00f3n, gracias a estos resultados. Por su parte, <strong>Zenith<\/strong> se ha hecho con el premio a <strong>Mejor Agencia (Best!N Beauty&amp;Care Agency).<\/strong><\/p>\n<header class=\"entry-header\">\n<p class=\"entry-title\">A su vez, <a href=\"https:\/\/ipmark.com\/loewe-y-durex-premio-a-la-excelencia-en-marketing-bestn-beautycare-2022\/\">Loewe Perfumes y Durex han recogido el premio a la Excelencia en Marketing de este a\u00f1o<\/a>.\u00a0 En esta segunda edici\u00f3n del festival, los <a href=\"https:\/\/ipmark.com\/bestn-beauty-care-2022-el-palmares\/\">22 miembros del jurado<\/a>\u00a0seleccionaron un total de <strong>28 trofeos,\u00a0<\/strong>18 en la categor\u00eda \u00abBeauty\u00bb y 10 para \u00abCare\u00bb, el pasado 2 de junio. En \u00abBeauty\u00bb, el jurado entreg\u00f3\u00a0<strong>7 oros, 7 platas y 4 bronces<\/strong>. A la categor\u00eda \u00abCare\u00bb le asignaron\u00a0 <strong>5 oros, 3 platas y 2 bronces<\/strong>.<\/p>\n<\/header>\n<h2>Jurado de expertos<\/h2>\n<p><span style=\"font-weight: 400;\">El <strong>jurado<\/strong> de la segunda edici\u00f3n de Best!n Beauty &amp; Care est\u00e1 formado por: <strong>Ar\u00edstides Figuera del Rosal<\/strong>, director de comunicaci\u00f3n y advocacy de <strong>Garnier<\/strong>; <strong>Elena Borras<\/strong>,<em> chief digital &amp; marketing officer<\/em> de <strong>L\u2019Or\u00e9al Luxe Espa\u00f1a y Portugal<\/strong>;<strong> Chen Yue<\/strong>, h<em>ead of digital &#8211; global digital marketing and ecommerce<\/em> de <strong>Laboratorios Phergal<\/strong>;<strong> Gemma Tutusaus<\/strong>,<em> marketing manager<\/em> de <strong>Orkla<\/strong>; <strong>Laura Carandini<\/strong>, <em>digital, PR &amp; marketing manager<\/em> en Espa\u00f1a y Portugal de<strong> GHD<\/strong>; <strong>Diego Hidalgo<\/strong>, director de marketing en <strong>Kimberly-Clark<\/strong>; <strong>Sarah Chemouli<\/strong>, <em>senior director-commercial leader<\/em> en <strong>P&amp;G<\/strong>; <strong>Beatriz Ju\u00e1rez Morate<\/strong>, directora de marketing y comunicaci\u00f3n en <strong>Centros Ideal y Centro Cristina \u00c1lvarez<\/strong>; <strong>Vanesa Landa<\/strong>, directora de desarrollo de negocio de <strong>MIG Prisma<\/strong>; L<strong>uis Rodr\u00edguez<\/strong>, director comercial, de marketing y <em>marketing experience service<\/em> en <strong>Bella Aurora<\/strong>; <strong>Marta Panera,<\/strong> <em>head of marketing &amp; communications<\/em> de <strong>Foreo<\/strong> para Europa Occidental; <strong>Miguel Gallastegui<\/strong>, director de marketing, DTC y <em>department stores<\/em> de <strong>Revlon<\/strong>; <strong>Raquel \u00c1lvarez<\/strong>, <em>head of marketing<\/em> en Espa\u00f1a y Portugal de<strong> Rituals<\/strong>; <strong>V\u00edctor Maym\u00f3<\/strong>, <em>sales manager<\/em> de<strong> Splio<\/strong>; <strong>Adriana Faverio Vera<\/strong>, <em>CPG &amp; retail industry director<\/em> de <strong>Spotify<\/strong>; <strong>Borja Fern\u00e1ndez<\/strong>, <em>country manager<\/em> de <strong>Seedtag<\/strong> Espa\u00f1a; <strong>Esteban Almansa Madrigal<\/strong>, <em>omnichannel &amp; lead gen team lead<\/em> en <strong>Making Science<\/strong>; <strong>Joan Marc Garc\u00eda<\/strong>,<em> sales director and board member<\/em> de <strong>Territory Influence<\/strong>; <strong>Marta Galisteo G\u00f3mez,<\/strong> directora y fundadora de <strong>Masstige Comunicaci\u00f3n<\/strong>; <strong>Mercedes Padrino Boj<\/strong>, <em>chief strategy officer<\/em> de <strong>Mindshare Espa\u00f1a<\/strong>; <strong>Roberto Carlos San Valent\u00edn<\/strong>, <em>sales manager<\/em> de <strong>Beintoo<\/strong> Espa\u00f1a; <strong>Juan Carlos Brihuega<\/strong>, director comercial de <strong>Caher,\u00a0<\/strong>y<strong> Jes\u00fas Hern\u00e1ndez<\/strong>, subdirector de <strong>La Vaguada<\/strong>.\u00a0<\/span><\/p>\n<h2>Comit\u00e9 organizador<\/h2>\n<p><span style=\"font-weight: 400;\">Mientras que el <strong>comit\u00e9 organizador<\/strong> lo preside <strong>Javier Ria\u00f1o (P&amp;G)<\/strong>; <strong>Blanca Gallego<\/strong>, <em>marketing, communications &amp; e-public relations manager<\/em> de <strong>Kiko<\/strong>; <strong>Cecilia S\u00e1nchez<\/strong>, <em>marketing &amp; ecommerce director<\/em> de <strong>Sephora;<\/strong> <strong>Pierre Champelovier<\/strong>, <em>general manager<\/em> en Espa\u00f1a, Italia y Portugal de <strong>Combe<\/strong>; <strong>Elvira Hern\u00e1ndez<\/strong>, <em>marketing luxury director<\/em> de <strong>Coty<\/strong>; <strong>Diego Hidalg<\/strong>o, director de marketing en <strong>Kimberly-Clark<\/strong>; <strong>Elena Borr\u00e1s<\/strong>, <em>digital director<\/em> de<strong> L\u2019Or\u00e9al Luxe<\/strong>; <strong>Beatriz Delgad<\/strong>o, CEO de<strong> Mindshare<\/strong> y <strong>Jaime de Haro<\/strong>, director general de los premios <strong>Best Awards<\/strong> y editor de IPMARK y D\/A Retail.<\/span><\/p>\n<h2>Best!N Beauty &amp; Care Marketing Summit<\/h2>\n<p><span style=\"font-weight: 400;\">Previamente a la gala de entrega de premios, tuvo lugar la <strong>segunda edici\u00f3n de los Best!N Beauty &amp; Care Marketing Summit<\/strong>, congreso donde se dieron a conocer las \u00faltimas tendencias de los sectores de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene de la mano de profesionales procedentes de compa\u00f1\u00edas como <strong>Teoxane, Promofarma, Naos, Kiko Milano, P&amp;G Espa\u00f1a, DOVE, Perfumes y Dise\u00f1o PYD, Germaine de Capuccini, Platanomelon y Etnia<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los Best!N Beauty &amp; Care 2022 han contado con <strong>Mindshare<\/strong> como patrocinador premium, y tambi\u00e9n con <strong>Beintoo, Grupo Caher, La Vaguada, Territory Influence, Seedtag, Making Science, Masstige Comunicaci\u00f3n, Splio y Spotify<\/strong>. Y como colaboradores, <strong>Hands4events, Markon Gifts, Instore, Parafina, Prisma, Keeper y Exterior Plus.\u00a0<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Noche triunfal para P&#038;G, que hace doblete al alzarse con los dos GP de la edici\u00f3n (Beauty, con la campa\u00f1a  de H&#038;S `Stop bulling\u00b4, y Care, con `La leyenda marina m\u00e1s \u00e9pica jam\u00e1s contada\u00b4, de Old Spice), y sumar, adem\u00e1s, el Premio al Mejor Anunciante. Zenith ha recibido, a su vez, el premio a la Mejor Agencia. <\/p>\n","protected":false},"author":6924,"featured_media":154622,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[1866,6208],"class_list":["post-154602","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-best-awards","tag-bestn-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best!N Beauty &amp; Care 2022. Todos los ganadores<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=154602\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Best!N Beauty &amp; Care 2022. Todos los ganadores\" \/>\n<meta property=\"og:description\" content=\"Noche triunfal para P&amp;G, que hace doblete al alzarse con los dos GP de la edici\u00f3n (Beauty, con la campa\u00f1a de H&amp;S `Stop bulling\u00b4, y Care, con `La leyenda marina m\u00e1s \u00e9pica jam\u00e1s contada\u00b4, de Old Spice), y sumar, adem\u00e1s, el Premio al Mejor Anunciante. 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