{"id":154568,"date":"2022-06-16T10:48:49","date_gmt":"2022-06-16T08:48:49","guid":{"rendered":"https:\/\/ipmark.com\/?p=154568"},"modified":"2022-06-16T14:31:13","modified_gmt":"2022-06-16T12:31:13","slug":"leroy-merlin-presenta-un-hogar-se-hace-nuevo-posicionamiento","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154568","title":{"rendered":"Leroy Merlin presenta \u00abUn hogar se hace\u00bb, su nuevo posicionamiento"},"content":{"rendered":"<p><strong>\u00abUn hogar no nace. Un hogar se nace\u00bb es el nuevo reposicionamiento de marca de Leroy Merlin, donde se busca reforzar su comunicaci\u00f3n emocional. La agencia creativa Ogilvy Madrid ha sido la encargada de crear esta nueva campa\u00f1a de verano.\u00a0<\/strong><\/p>\n<p>Si la creatividad de primavera narraba la historia de una pareja que decide adaptar su hogar para que la madre de ella fuera a vivir con ellos, en esta campa\u00f1a de verano la marca\u00a0<strong>muestra a una familia monoparental que decide trasladarse a un lugar alejado de la ciudad<\/strong>, un cambio que implica la creaci\u00f3n de un nuevo hogar.<\/p>\n<p>\u00abEstamos construyendo este posicionamiento como el mejor aliado para la mejora integral de nuestros hogares. Y lo hacemos colocando a las familias como las protagonistas de las campa\u00f1as\u00bb, explica\u00a0<strong>Mar\u00eda Herranz<\/strong>,\u00a0<em>managing director\u00a0<\/em>y\u00a0<em>head of advertising, brand &amp; content<\/em> de\u00a0<strong>Ogilvy Madrid<\/strong>. \u00abMostramos familias diversas, que viven situaciones reales,\u00a0<strong>con las que cualquiera puede verse reflejado\u00bb.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Un hogar no nace. Un hogar se hace - LEROY MERLIN\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/gW9w9h1JQY0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Difusi\u00f3n de la campa\u00f1a<\/h2>\n<p><strong>\u00abUn hogar no nace. Un hogar se hace\u00bb <\/strong>es una campa\u00f1a que puede verse desde hoy y que, adem\u00e1s, cuenta con un importante plan de medios gestionado por OMD. La creatividad tendr\u00e1 <strong>presencia en televisi\u00f3n, radio, prensa, puntos de venta, medios digitales y redes sociales<\/strong>.<\/p>\n<p>\u00abLa plataforma se alinea con nuestro prop\u00f3sito de marca &#8216;Cambiar nuestro mundo est\u00e1 en nuestras manos&#8217;, con el que\u00a0<strong>queremos dar protagonismo a los diferentes tipos de personas y a sus necesidades reales<\/strong>, ya que ellos son los que consiguen transformar una simple casa en un hogar\u00bb, declara\u00a0<strong>Elvira Pacheco<\/strong>, responsable de marca y publicidad en\u00a0<strong>Leroy Merlin.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a busca dar protagonismo a los diferentes tipos de personas y a sus necesidades reales, pues son ellos quienes son capaces de que su hogar sea como tal. <\/p>\n","protected":false},"author":6924,"featured_media":154570,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-154568","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Leroy Merlin presenta \u00abUn hogar se hace\u00bb, su nuevo posicionamiento<\/title>\n<meta name=\"description\" content=\"La campa\u00f1a da protagonismo a los diversos tipos de personas y a sus necesidades reales, pues son ellos quienes hacen de su casa un hogar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=154568\" 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