{"id":154563,"date":"2022-06-16T10:24:39","date_gmt":"2022-06-16T08:24:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=154563"},"modified":"2022-06-16T10:25:24","modified_gmt":"2022-06-16T08:25:24","slug":"guadalupe-arnal-directora-comercial-parafarmacia-perfumes-club","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154563","title":{"rendered":"Guadalupe Arnal, nueva directora comercial de parafarmacia en Perfume&#8217;s Club"},"content":{"rendered":"<p><strong>La perfumer\u00eda online Perfume&#8217;s Club ha designado a Guadalupe Arnal como su nueva directora comercial del mercado de parafarmacia. La profesional cuenta con una amplia experiencia en varios departamentos del grupo farmac\u00e9utico Pierre Fabre.\u00a0<\/strong><\/p>\n<p><strong>Arnal<\/strong> se encargar\u00e1 de definir el panel de proveedores l\u00edderes por categor\u00edas, establecer planes comerciales y de marketing, definir las pol\u00edticas de precios, as\u00ed como el seguimiento de las ventas y del\u00a0<em>sell out<\/em>.<\/p>\n<p>Es licenciada en farmacia por la Universidad Complutense de Madrid y experta en marketing por ESIC Business &amp; Marketing School, especializada en dermocosm\u00e9tica. Dispone de una amplia experiencia en\u00a0<strong>puestos de direcci\u00f3n en este sector<\/strong>, donde tambi\u00e9n tiene un gran conocimiento sobre el mercado espa\u00f1ol de parafarmacia.<\/p>\n<p>La reci\u00e9n nombrada directora ha pasado casi 20 a\u00f1os en el grupo\u00a0<strong>Pierre Fabre<\/strong>, donde ha desarrollado su carrera profesional como la directora de la marca\u00a0<strong>Gal\u00e9nic &amp; Ren\u00e9 Furterer<\/strong>, como directora de ventas del departamento de grandes cuentas y como\u00a0<strong>jefa del departamento de formaci\u00f3n y\u00a0<em>merchandising<\/em>.\u00a0<\/strong><\/p>\n<p>\u00abLlego a\u00a0<strong>Perfume&#8217;s Club<\/strong> en un momento donde desarrollar el segmento farmac\u00e9utico se ha convertido\u00a0<strong>en un eje estrat\u00e9gico para\u00a0<em>ecommerce<\/em> de esta categor\u00eda<\/strong>, para lo cual es imprescindible consolidar relaciones de partenariados s\u00f3lidas con los laboratorios l\u00edderes. Estoy encantada con el reto de convertir a\u00a0<strong>Perfume&#8217;s Club<\/strong> en un espacio de referencia del sector en internet\u00bb, comparte\u00a0<strong>Guadalupe Arnal<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Desde su nuevo puesto, Guadalupe Arnal definir\u00e1 el panel de proveedores l\u00edderes por categor\u00edas o har\u00e1 seguimientos de las ventas y del &#8216;sell out&#8217;, entre otras funciones. <\/p>\n","protected":false},"author":6924,"featured_media":154565,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2226],"class_list":["post-154563","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Guadalupe 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