{"id":154486,"date":"2022-06-15T12:14:46","date_gmt":"2022-06-15T10:14:46","guid":{"rendered":"https:\/\/ipmark.com\/?p=154486"},"modified":"2022-06-29T12:15:18","modified_gmt":"2022-06-29T10:15:18","slug":"pg-espana-lanza-la-app-la-cuponera-para-ofrecer-descuentos-a-sus-consumidores","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154486","title":{"rendered":"P&G Espa\u00f1a lanza la app \u2018La Cuponera\u2019 para ofrecer descuentos a sus consumidores"},"content":{"rendered":"

Procter & Gamble Espa\u00f1a (P&G) ha lanzado en el mercado nacional la aplicaci\u00f3n m\u00f3vil \u2018La Cuponera de Pr\u00f3xima a Ti\u2019 para beneficiar con reembolsos de manera directa a los consumidores. Con la compra de productos de sus marcas Pantene, Fairy o Ariel, los usuarios podr\u00e1n disfrutar de ofertas personalizadas seg\u00fan sus preferencias. S\u00f3lo necesita subir la foto del ticket de compra.<\/b><\/p>\n

El objetivo de la compa\u00f1\u00eda es ofrecer \u201capoyo al consumidor para que pueda disfrutar de grandes marcas al mejor precio\u201d, se\u00f1alan de P&G. En palabras del vicepresidente de marketing de la empresa en Espa\u00f1a, Javier Ria\u00f1o, \u201ccreemos que en un contexto como el actual, ten\u00edamos que utilizar nuestra capacidad de innovaci\u00f3n para acercar el valor de nuestras marcas al usuario. D<\/strong><\/span>etectamos esta oportunidad y conseguimos desarrollar esta app de manera muy \u00e1gil para responder a las necesidades actuales del consumidor<\/b> y ofrecerle un beneficio directo y tangible\u201d.<\/span><\/p>\n

La aplicaci\u00f3n est\u00e1 disponible en Google Play y pronto lo estar\u00e1 en Apple Store, <\/span>lanzada de manera pionera en el\u00a0 mercado nacional<\/b> e incorporar\u00e1 una experiencia diferenciada en funci\u00f3n de los gustos de cada persona. <\/span><\/p>\n

Proximity ha sido la agencia encargada de la campa\u00f1a de lanzamiento de la app<\/strong>, que consta de dos spots de televisi\u00f3n de 20\u201d as\u00ed como acciones digitales, como un video online, y en redes sociales y Exterior.<\/p>\n

Con este movimiento, P&G consolida el compromiso con sus consumidores materializado desde hace a\u00f1os a trav\u00e9s de la conocida web \u2018<\/span>Pr\u00f3xima a Ti<\/span><\/a>\u2019. A trav\u00e9s de esta herramienta, la empresa quiere entender mejor al usuario y atender a sus necesidades, con una amplia oferta de cupones, promociones y sorteos a sus miembros, adem\u00e1s de consejos para acompa\u00f1ar a los hogares en su d\u00eda a d\u00eda y en sus labores cotidianas, impulsando tambi\u00e9n el consumo responsable y sostenible.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Esta aplicaci\u00f3n m\u00f3vil, desarrollada para el mercado nacional, ofrecer\u00e1 reembolsos de manera directa a los consumidores de marcas como Pantene, Fairy o Ariel.<\/p>\n","protected":false},"author":30,"featured_media":154491,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[598],"class_list":["post-154486","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"\nP&G Espa\u00f1a lanza la app \u2018La Cuponera\u2019 para ofrecer descuentos a sus consumidores<\/title>\n<meta name=\"description\" content=\"Esta aplicaci\u00f3n m\u00f3vil, desarrollada para el mercado nacional, ofrecer\u00e1 reembolsos a los consumidores de Pantene, Fairy o Ariel.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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