{"id":154480,"date":"2022-06-15T11:50:28","date_gmt":"2022-06-15T09:50:28","guid":{"rendered":"https:\/\/ipmark.com\/?p=154480"},"modified":"2022-06-15T16:56:23","modified_gmt":"2022-06-15T14:56:23","slug":"beintoo-presenta-summer-traffic-jam-guia-publicitaria","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154480","title":{"rendered":"Beintoo presenta Summer Traffic Jam, una gu\u00eda para inversiones \u2018data driven\u2019"},"content":{"rendered":"<p><b>La empresa de data driven Beintoo, perteneciente al grupo Mediaset, ha lanzado Summer Traffic Jam, una gu\u00eda para inversiones publicitarias digitales data driven para el verano de 2022. El <\/b><a href=\"https:\/\/beintoo.com\/es\/summer-traffic-jam\/\"><b>documento <\/b><\/a><b>ofrece informaci\u00f3n sobre tendencias y principales insights, de cara a la nueva temporada estival.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de los recientes acontecimientos en el territorio europeo, la temporada que est\u00e1 a punto de comenzar est\u00e1 marcada por oportunidades publicitarias y de segmentaci\u00f3n de perfiles al poder categorizar clusters de comportamiento en funci\u00f3n de sus acciones como los deseos por parte de los usuarios de viajar, participar en eventos en directo, redescubrir una vida cotidiana y compartir tiempo libre.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En este contexto cambiante, Beintoo analiza<\/span><b> tendencias, sectores e insights<\/b><span style=\"font-weight: 400;\"> que caracterizar\u00e1n las vidas de los individuos en la temporada m\u00e1s c\u00e1lida, durante la cual, por primera vez en tres a\u00f1os, las personas se sentir\u00e1n realmente libres de salir de casa y retomar sus h\u00e1bitos antes de la pandemia, trayendo consigo las innovaciones y los cambios que se han arraigado en la sociedad como resultado de ella.<\/span><\/p>\n<h2><b>El m\u00f3vil<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El m\u00f3vil se ha convertido en nuestro compa\u00f1ero inseparable, va con nosotros a todas partes y en verano mucho m\u00e1s.<\/span><b> El 70% de los viajeros lo mira cada 12 minutos<\/b><span style=\"font-weight: 400;\">, seg\u00fan datos del diario<\/span><i><span style=\"font-weight: 400;\"> El Pa\u00eds<\/span><\/i><span style=\"font-weight: 400;\">. Las conversiones en campa\u00f1as de marketing m\u00f3vil crecen m\u00e1s de un 30% durante los meses de verano respecto a la media del a\u00f1o y solo el 6% de las personas entrevistadas afirma apagar completamente el m\u00f3vil en verano.\u00a0<\/span><\/p>\n<h2><b>Sectores<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El turismo, los eventos en directo y la hosteler\u00eda son los tres sectores de mayor crecimiento en esta \u00e9poca del a\u00f1o. Las previsiones son muy optimistas para 2022,\u00a0 ya que aumentar\u00e1n los viajes internacionales y<\/span><b> el turismo crecer\u00e1 un 53% respecto al a\u00f1o pasado.<\/b><span style=\"font-weight: 400;\"> Adem\u00e1s, suben las b\u00fasquedas en Google de restaurantes y lugares para comer y el inter\u00e9s por la comida saludable. Muy parecido ocurre con los eventos y espect\u00e1culos, aumentan las b\u00fasquedas, principalmente en Andaluc\u00eda y Madrid.\u00a0<\/span><\/p>\n<h2><b>Planificaci\u00f3n\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Completan la gu\u00eda un enfoque sobre el video contextual <\/span><i><span style=\"font-weight: 400;\">advertising<\/span><\/i><span style=\"font-weight: 400;\">, gracias a Viple, el formato que contiene las noticias m\u00e1s virales producidas por los influencers, <\/span><b>la nueva soluci\u00f3n de geo-targeting ID Free<\/b><span style=\"font-weight: 400;\">, <\/span><b>Tiles<\/b><span style=\"font-weight: 400;\">, ideada por Beintoo, y basada en modelos look alike; y las notificaciones push, muy eficaces en campa\u00f1as drive to store, de awareness y promoci\u00f3n de eventos.\u00a0<\/span><\/p>\n<h2><b>Audiencias<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Gracias a los an\u00e1lisis realizados sobre las necesidades espec\u00edficas de los consumidores durante el per\u00edodo estival y a los insights surgidos, Beintoo ha creado audiencias de targeting activables para campa\u00f1as con diferentes comportamientos o usos y acciones enfocadas en la \u00e9poca veraniega. <\/span><b>Beach Lovers, Party Addicted, Outside Entertainment<\/b><span style=\"font-weight: 400;\"> son solo algunas de las audiencias elaboradas; tambi\u00e9n con un enfoque especial en la Copa del Mundo de f\u00fatbol de noviembre y diciembre.<\/span><\/p>\n<p><b>En palabras de <\/b><span style=\"font-weight: 400;\">Antonio Lugones,<\/span><i><span style=\"font-weight: 400;\"> sales manager <\/span><\/i><span style=\"font-weight: 400;\">de Beintoo Espa\u00f1a, \u201ce<\/span><b>s importante tener en cuenta determinados factores antes de planificar una campa\u00f1a de publicidad, y la estacionalidad es crucial<\/b><span style=\"font-weight: 400;\">. Para Beintoo, es esencial aprovechar esta oportunidad de analizar nuestros datos, conseguidos a trav\u00e9s de diferentes fuentes que nos han permitido crear este documento para que los inversores de publicidad, tenga una informaci\u00f3n precisa y exacta de cara a sus planificaciones, teniendo presente la \u00e9poca y la diferente tipolog\u00eda de consumidores en estas fechas\u00bb.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">M\u00e1s informaci\u00f3n (y descarga) de la gu\u00eda <\/span><a href=\"https:\/\/beintoo.com\/es\/summer-traffic-jam\/\"><span style=\"font-weight: 400;\">Summer Traffic Jam.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La empresa analiza tendencias, sectores e \u2018insights\u2019 que caracterizar\u00e1n las vidas de los individuos en la temporada m\u00e1s c\u00e1lida.<\/p>\n","protected":false},"author":30,"featured_media":154481,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[2773],"class_list":["post-154480","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-data"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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