{"id":154331,"date":"2022-06-16T09:31:48","date_gmt":"2022-06-16T07:31:48","guid":{"rendered":"https:\/\/ipmark.com\/?p=154331"},"modified":"2022-06-16T13:46:52","modified_gmt":"2022-06-16T11:46:52","slug":"campana-frutas-bruno-madurez","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154331","title":{"rendered":"\u00abEspejito, espejito\u00bb, la campa\u00f1a de Frutas Bru\u00f1\u00f3 a favor de la madurez"},"content":{"rendered":"<p><strong>Frutas Bru\u00f1\u00f3 lanza \u00abEspejito, espejito\u00bb una campa\u00f1a para promocionar su mel\u00f3n piel de sapo. De esta forma, la marca hace alusi\u00f3n a la m\u00edtica frase de\u00a0<em>&#8216;Blancanieves&#8217;<\/em>, cuyo significado es bien conocido por la inmensa mayor\u00eda.\u00a0<\/strong><\/p>\n<p>El\u00a0<em>spot<\/em> principal muestra a\u00a0<strong>tres mujeres reales en diferentes momentos de intimidad frente al espejo<\/strong>, con una locuci\u00f3n que reivindica una belleza m\u00e1s completa, incluyendo la\u00a0<strong>experiencia y la madurez entre sus principales rasgos.\u00a0<\/strong><\/p>\n<p>Esta campa\u00f1a sigue la estela donde la marca vincula\u00a0<strong>las arrugas del mel\u00f3n con las de las personas<\/strong>, pues en ambos casos se trata de un indicativo del paso del tiempo.<\/p>\n<p><iframe loading=\"lazy\" title=\"Espejito, espejito: \u00bfqui\u00e9n es la m\u00e1s bella?\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/etC0kfs-QUA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Acabar con el edadismo<\/h2>\n<p>Con esta estrategia, la agencia de publicidad\u00a0<strong>Kids<\/strong> quiere conectar con un p\u00fablico m\u00e1s\u00a0<em>senior<\/em>. \u00abLa sociedad valora la belleza f\u00edsica de la juventud por encima de la experiencia y la madurez que otorga el paso del tiempo. Queremos\u00a0<strong>defender las arrugas y reivindicar un concepto de belleza mucho m\u00e1s amplio, menos superficial<\/strong><strong>\u00ab,<\/strong> comparten los creativos responsables de esta campa\u00f1a.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-154338 size-medium\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-212x300.jpg\" alt=\"\" width=\"212\" height=\"300\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-212x300.jpg 212w, https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-100x141.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-17x24.jpg 17w, https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-25x36.jpg 25w, https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2-34x48.jpg 34w, https:\/\/ipmark.com\/wp-content\/uploads\/GRAFICA-BRUNO_Espejito-espejito-2.jpg 283w\" sizes=\"auto, (max-width: 212px) 100vw, 212px\" \/><\/p>\n<p>En l\u00ednea con la campa\u00f1a anterior,\u00a0<strong>Bru\u00f1\u00f3 sigue apostando por un tono emotivo, con una direcci\u00f3n de arte muy cuidada<\/strong>, que trata el producto desde una perspectiva\u00a0<em>premium<\/em>, sofisticada y elegante.<\/p>\n<p>La campa\u00f1a contar\u00e1 con un plan de medios que\u00a0<strong>combina circuito exterior con publicidad online.<\/strong> Respecto a la parte audiovisual, \u00e9sta consta de una pieza principal con sus respectivas adaptaciones m\u00e1s tres entrevistas de mayor duraci\u00f3n que podr\u00e1n verse en YouTube y en las redes sociales de la marca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a sigue la estela donde la marca vincula las arrugas del mel\u00f3n con las de las personas, y as\u00ed no limitar la belleza a la juventud. <\/p>\n","protected":false},"author":6924,"featured_media":154337,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-154331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00abEspejito, espejito\u00bb, la campa\u00f1a de Frutas Bru\u00f1\u00f3 a favor de la madurez<\/title>\n<meta name=\"description\" content=\"Esta campa\u00f1a sigue la estela donde la marca vincula las arrugas del mel\u00f3n con las de las personas, y as\u00ed no limitar la belleza a la juventud.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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