{"id":154179,"date":"2022-06-10T13:05:53","date_gmt":"2022-06-10T11:05:53","guid":{"rendered":"https:\/\/ipmark.com\/?p=154179"},"modified":"2022-06-10T14:19:27","modified_gmt":"2022-06-10T12:19:27","slug":"amazon-fashion-expande-su-negocio-luxury-stores-a-europa","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154179","title":{"rendered":"Amazon Fashion expande su negocio Luxury Stores a Europa"},"content":{"rendered":"

La divisi\u00f3n de moda de Amazon ha anunciado la expansi\u00f3n de su negocio de lujo Luxury Stores a Europe, lanzada, por primera vez, en septiembre de 2020 en Estados Unidos. El marketplace acerca la experiencia de compra a sus clientes de Espa\u00f1a, Alemania, Francia, Italia y Reino Unido.<\/strong><\/p>\n

Llega este servicio con colecciones pr\u00eat-\u00e0-porter<\/em> de marcas de moda de lujo consolidadas y emergentes, como Christopher Kane, Dundas, Elie Saab, Mira Mikati, Rianna+Nina, Boglioli, Jonathan Cohen y Altuzarra<\/strong>, en <\/span>Amazon.es\/luxurystores<\/span><\/a> con m\u00e1s marcas de moda y belleza que se ir\u00e1n sumando en el futuro.<\/span><\/p>\n

Los dise\u00f1adores venden directamente<\/b><\/h2>\n

Luxury Stores combina la confianza y comodidad que los clientes conocen de Amazon, como el env\u00edo r\u00e1pido y gratuito, con una experiencia de compra mejorada.<\/strong> Las colecciones son vendidas directamente por las marcas y dise\u00f1adores participantes, siendo ellos mismos los que toman las decisiones en cuanto a su inventario, selecci\u00f3n y precios.<\/span><\/p>\n

\"\"
Luxury Stores Summer 22.<\/figcaption><\/figure>\n

Por su parte, Amazon ofrece la herramienta y la tecnolog\u00eda para crear y personalizar contenido original respetando cada una de las marcas. \u201c<\/strong>El marketplace se centra en proporcionar a las marcas y a los dise\u00f1adores recursos innovadores, incluyendo gr\u00e1ficos en movimiento e im\u00e1genes de reproducci\u00f3n autom\u00e1tica, para compartir a\u00fan m\u00e1s sus historias y conectar con una base de clientes comprometidos con la moda\u201d, cuenta<\/span> Xavier Flamand, <\/b>vicepresidente y director de servicios a vendedores de Amazon en Europa.<\/span><\/p>\n

Los clientes europeos y estadounidenses pueden disfrutar de este servicio desde la aplicaci\u00f3n m\u00f3vil del marketplace, en el ordenador y en los navegadores de sus m\u00f3viles y tablets.<\/span><\/p>\n

Campa\u00f1a de lanzamiento ‘Luxury out of the Box’<\/b><\/h2>\n

Este nuevo servicio, Luxury Stores en Amazon, llega con una campa\u00f1a<\/span> ‘Luxury out of the Box’ <\/b>fotografiada por Angelo Pennetta, estilismo de Charlotte Collet y protagonizada por <\/span>Kristen McMenamy, Precious Lee, Leon Dame y Dara. <\/b>Con este trabajo, se invita a los clientes \u201ca prepararse para un verano en el que celebren la individualidad y la autoexpresi\u00f3n redefiniendo la moda de lujo\u201d.<\/span><\/p>\n

\"\"
Precious Lee y Dara.<\/figcaption><\/figure>\n

A lo largo del a\u00f1o, los clientes tambi\u00e9n pueden descubrir Luxury Stores en la cuenta de Instagram (@amazonluxurystores), donde una <\/span>red global de embajadores<\/b>, como Imaan Hammam, Shiona Turini, Tommy Dorfman, Serge Ibaka y Camille Rowe, compartir\u00e1n su propio contenido reinterpretando el lujo con su estilo \u00fanico.<\/span><\/p>\n

Desde el lanzamiento de Luxury Stores en Amazon con la emblem\u00e1tica <\/span>casa de moda Oscar de la Renta,<\/b> la tienda estadounidense incluye ahora una amplia y diversa gama de marcas globales de moda y belleza, y explora constantemente nuevas formas de atraer a los clientes. <\/span>En 2021, Luxury Stores introdujo una colaboraci\u00f3n exclusiva entre Oscar de la Renta y Cl\u00e9 de Peau Beaut\u00e9. <\/b>Esto sigui\u00f3 a<\/span> \u00ab\u00a1Smile! It’s Summer\u00bb<\/b>, protagonizada por Paloma Elsesser, Georgia May Jagger y Luka Sabbat, con Tyler Mitchell como fot\u00f3grafo y director.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Luxury Stores\u00a0 llega con una campa\u00f1a de lanzamiento \u2018Luxury out of the Box\u2019, protagonizada por\u00a0Kristen McMenamy, Precious Lee, Leon Dame y Dara.<\/p>\n","protected":false},"author":30,"featured_media":154181,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-154179","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"\nAmazon Fashion expande su negocio Luxury Stores a Europa<\/title>\n<meta name=\"description\" content=\"El marketplace llega al continente con una selecci\u00f3n de marcas de moda internacionales, como Christopher Kane, Dundas o Elie Saab.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=154179\" \/>\n<meta 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