{"id":154166,"date":"2022-06-10T12:06:25","date_gmt":"2022-06-10T10:06:25","guid":{"rendered":"https:\/\/ipmark.com\/?p=154166"},"modified":"2022-06-10T13:51:45","modified_gmt":"2022-06-10T11:51:45","slug":"ted-sarandos-entertainment-person-of-the-year-en-cannes-lions-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=154166","title":{"rendered":"Ted Sarandos (Netflix), ‘Entertainment Person of the Year’ en Cannes Lions 2022"},"content":{"rendered":"

Cannes Lions calienta motores. El 20 de junio arranca el festival publicitario hasta el d\u00eda 24, en la ciudad francesa. La organizaci\u00f3n ha galardonado al co-CEO global de Netflix, Ted Sarandos, con el premio Entertainment Person of the Year, que recoger\u00e1 el jueves 23. Sarandos, la segunda persona en recibir este reconocimiento en este certamen, despu\u00e9s que Lorne Micheals, productora de Saturday Night Live lo recogiera en 2019.<\/b><\/p>\n

Este galard\u00f3n reconoce el papel vital que juega el entretenimiento en el panorama del marketing y las comunicaciones, celebrando <\/span>\u201cla creatividad que inspira a otros a producir contenido convincente, significativo y entretenido<\/b>\u201d, detallan de Cannes Lions.\u00a0<\/span><\/p>\n

Adem\u00e1s de recibir este premio, Sarandos participar\u00e1 en una mesa de debate con la presentadora del podcast <\/span>Sway <\/i><\/b>y escritora de <\/span>The New York Times Opinion <\/i><\/b>Kara Swisher en el Teatro Lumiere, en mismo d\u00eda 23 de junio, para hablar sobre la creatividad, la necesidad de innovaci\u00f3n constante y el futuro del entretenimiento. Estar\u00e1 acompa\u00f1ados del director ejecutivo de <\/span>MediaLink,<\/b> Michael Kassan. Con este hito,<\/span> ser\u00e1 la primera vez que Netflix participar\u00e1 pro primera vez en el escenario del festival.\u00a0<\/b><\/p>\n

Se reconoce adem\u00e1s el papel de la plataforma global que pretende seguir apostando con series de televisi\u00f3n, documentales, pel\u00edculas y juegos m\u00f3viles.<\/span><\/p>\n

El festival, que se celebra del 20 al 24 de junio, cuenta con seis principales bloques: sostenibilidad, diversidad, igualdad e inclusi\u00f3n, datos y tecnolog\u00eda, creatividad y efectividad de marca, talento y transformaci\u00f3n empresarial. <\/span>Aqu\u00ed<\/span><\/a>, el programa completo.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este premio reconoce el papel vital que juega el entretenimiento en el panorama del marketing y la comunicaci\u00f3n. <\/p>\n","protected":false},"author":30,"featured_media":154170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[977],"class_list":["post-154166","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-cannes-lions"],"acf":[],"yoast_head":"\nTed Sarandos - Entertainment Person of the Year en Cannes Lions 2022<\/title>\n<meta name=\"description\" content=\"Ted Sarandos recibe en Cannes Lions 2022 el Entertainment Person of the Year, que reconoce el papel vital del entretenimiento en marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=154166\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ted Sarandos - Entertainment Person of the Year en Cannes Lions 2022\" \/>\n<meta property=\"og:description\" content=\"Ted Sarandos recibe en Cannes Lions 2022 el Entertainment Person of the Year, que reconoce el papel vital del entretenimiento en marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=154166\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-10T10:06:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-10T11:51:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/ted-sarandos-3-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"635\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=154166#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=154166\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Ted Sarandos (Netflix), ‘Entertainment Person of the Year’ en Cannes Lions 2022\",\"datePublished\":\"2022-06-10T10:06:25+00:00\",\"dateModified\":\"2022-06-10T11:51:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=154166\"},\"wordCount\":262,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=154166#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/ted-sarandos-3-ok.jpg\",\"keywords\":[\"Cannes Lions\"],\"articleSection\":[\"Festivales\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=154166\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=154166\",\"name\":\"Ted Sarandos - 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