{"id":153660,"date":"2022-06-03T12:34:35","date_gmt":"2022-06-03T10:34:35","guid":{"rendered":"https:\/\/ipmark.com\/?p=153660"},"modified":"2022-06-03T13:16:38","modified_gmt":"2022-06-03T11:16:38","slug":"estrategia-de-sostenibilidad-2022-de-el-corte-ingles","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153660","title":{"rendered":"El Corte Ingl\u00e9s supera las 120.000 referencias sostenibles"},"content":{"rendered":"<p><b>El gran almac\u00e9n espa\u00f1ol El Corte Ingl\u00e9s celebra el D\u00eda Mundial del Medio Ambiente (5 de junio) presentando su oferta comercial, compuesta por m\u00e1s de 120.000 referencias sostenibles en su portfolio, un 10% m\u00e1s con respecto al a\u00f1o pasado, la mitad de ellas son marcas propias de la compa\u00f1\u00eda.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Todas las <\/span><b>bolsas de pl\u00e1stico<\/b><span style=\"font-weight: 400;\"> suministradas por el gran almac\u00e9n a sus clientes son respetuosas con el medio ambiente, tanto las de papel (de origen sostenible y certificadas), las compostables (certificadas) e incluso las de pl\u00e1stico reutilizables (fabricadas de m\u00e1s de un 70% de pl\u00e1stico reciclado de posconsumo y certificadas).<\/span><\/p>\n<h2><b>Piloto<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En l\u00ednea a este objetivo, El Corte Ingl\u00e9s est\u00e1 participando actualmente en un <\/span><b>proyecto de reducci\u00f3n del pl\u00e1stico<\/b><span style=\"font-weight: 400;\"> utilizado en los transportes internacionales de mercanc\u00eda. Con la colaboraci\u00f3n de sus proveedores, se est\u00e1 desarrollando un proyecto piloto en el que se eliminan los embalajes individuales de determinadas prendas con un destino distinto al del almacenaje. Este piloto, realizado en una muestra de 1,8 millones de unidades, ha conseguido ahorrar en packaging<\/span><b> casi 5 toneladas de material de pl\u00e1stico<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, ECI est\u00e1 adherida a los compromisos de diversas entidades internacionales, como son<\/span><b><em> Fashion Pact<\/em>, <em>Fashion Industry Charter for Climate<\/em><\/b><span style=\"font-weight: 400;\"> y el <\/span><em><b>New Plastics Economy Global Commitment<\/b><span style=\"font-weight: 400;\">.<\/span><\/em><\/p>\n<h2><b>Residuo cero<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La empresa trabaja para lograr la implantaci\u00f3n del sello Residuo Cero de AENOR en todos sus centros y plataformas log\u00edsticas en 2022. En la actualidad<\/span><b>, m\u00e1s de 108 establecimientos cumplen ya con esta certificaci\u00f3n. <\/b><span style=\"font-weight: 400;\">Este sistema de gesti\u00f3n ha logrado demostrar que todos los residuos generados, se gestionan y se valorizan al menos en un 90%, evitando el dep\u00f3sito en vertedero.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Con respecto a la <\/span><b>movilidad el\u00e9ctrica<\/b><span style=\"font-weight: 400;\">, la compa\u00f1\u00eda quiere reducir la huella de carbono de sus clientes, y para ello ha implantado <\/span><b>m\u00e1s de 300 puntos de recarga de veh\u00edculos el\u00e9ctricos en sus aparcamientos. <\/b><span style=\"font-weight: 400;\">Al proceder de fuentes de energ\u00eda renovable en su totalidad, se han generado cero emisiones al medio ambiente por esta actividad. El objetivo es que en 2025 los puntos de recarga asciendan a m\u00e1s de 2.000.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por otro lado, El Corte Ingl\u00e9s se ha propuesto <\/span><b>mitigar y compensar las emisiones de carbono que produce<\/b><span style=\"font-weight: 400;\">, con el horizonte de llegar a las cero emisiones en 2050. Adem\u00e1s, el 100% de la energ\u00eda que consumen los centros y plataformas log\u00edsticas del gran almac\u00e9n son de origen certificado renovable.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda est\u00e1 probando junto a sus proveedores un proyecto piloto para eliminar los embalajes individuales de determinadas prendas.<\/p>\n","protected":false},"author":30,"featured_media":153662,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6067],"class_list":["post-153660","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-sostenibilidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Estrategia de sostenibilidad 2022 de El Corte Ingl\u00e9s<\/title>\n<meta name=\"description\" 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