{"id":153598,"date":"2022-06-02T20:30:02","date_gmt":"2022-06-02T18:30:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=153598"},"modified":"2022-06-02T15:29:59","modified_gmt":"2022-06-02T13:29:59","slug":"todos-los-ganadores-del-festival-el-sol-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153598","title":{"rendered":"Festival El Sol 2022. Todos los ganadores"},"content":{"rendered":"<p><b>La 36\u00aa edici\u00f3n del Festival Iberoamericano de la Comunicaci\u00f3n Publicitaria, El Sol, ha cerrado el tel\u00f3n un a\u00f1o m\u00e1s en el Teatro Circo Price de Madrid, el 2 de junio. Un total de 215 metales han sido entregados en la convocatoria de 2022 (68 oros, 71 platas, 67 bronces y nueve grandes premios), pertenecientes a 15 secciones.\u00a0<\/b><\/p>\n<p><b>We Believers <\/b><span style=\"font-weight: 400;\">se ha coronado el metal de Mejor Agencia del festival y Mejor Agencia Independiente, por segundo a\u00f1o consecutivo, que se ha llevado a casa un total de 28 metales (tres de los cuales han sido GP). El metal de <\/span><b>Mejor Anunciante del a\u00f1o ha sido para Pernod Ricard<\/b><span style=\"font-weight: 400;\">, que reconoce la trayectoria creativa de una compa\u00f1\u00eda. En esta edici\u00f3n, <\/span><b>el Sol de Platino<\/b><span style=\"font-weight: 400;\">, el m\u00e1ximo galard\u00f3n del festival elegido por el Gran Jurado entre todos los GP, ha quedado desierto.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Las industrias de alimentaci\u00f3n y restauraci\u00f3n han sido las m\u00e1s premiadas con m\u00e1s de la mitas de los galardones entregados. <\/span><b>Burger King, Corona, KFC y Madrid Fusi\u00f3n<\/b><span style=\"font-weight: 400;\"> han sido las marcas que han recibido m\u00e1s premios en la edici\u00f3n de 2022 de El Sol. Junto a We Believers, <\/span><b>David Madrid<\/b><span style=\"font-weight: 400;\">, con 28 metales (un GP) y <\/span><b>Lola MullenLowe<\/b><span style=\"font-weight: 400;\">, con 21 estatuillas, han sido las agencias m\u00e1s reconocidas durante la ceremonia.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | BIG KING 100% VEGETARIANO. TIEMPOS CONFUSOS INCLUSO PARA HIDRATARSE.\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/OPJD4TIorgo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><b>Nueve grandes premios<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El Sol 2022 ha entregado nueve grandes premios, de los cuales <\/span><b>seis GP han sido proyectos realizados por agencias de Latinoam\u00e9rica y del mercado hispano de Estados Unidos<\/b><span style=\"font-weight: 400;\">. Las categor\u00edas de Medios, Digital y M\u00f3vil, Campa\u00f1as Integradas y Branded Content, no ha recibido GP en esta convocatoria.<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">\u00a0<\/span><b>GP en Film:<\/b><span> \u2018Tiempos a\u00fan m\u00e1s confusos\u2019, de David Madrid para Burger King.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Audio: <\/b><span style=\"font-weight: 400;\">\u2018Narradores ind\u00edgenas\u2019, de We Believers para AB INBEV\/Corona (Estados Unidos).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Medios Impresos:<\/b><span style=\"font-weight: 400;\"> \u2018M\u00e9xico no artificial\u2019, de We Believers para Burger King (Estados Unidos).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Exterior:<\/b><span style=\"font-weight: 400;\"> \u2018Bihar, elegir el ma\u00f1ana\u2019, de LLYC para BBK (Espa\u00f1a).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en RRPP: <\/b><span style=\"font-weight: 400;\">\u2018Invaluable food\u2019, de Leo Burnett para Madrid Fusi\u00f3n.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Innovaci\u00f3n:<\/b><span style=\"font-weight: 400;\"> \u2018E-nterpreters\u2019, de Fahrenheit DDB para Pilsen Callao (Per\u00fa).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Dise\u00f1o:<\/b><span style=\"font-weight: 400;\"> \u2018Degree Inclusive\u2019, de Wunderman Thompson para Unilever\/Degree (Argentina).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP en Producci\u00f3n:<\/b><span style=\"font-weight: 400;\"> \u2018Better With Pepsi &#8211; Mcdonald&#8217;s &#8211; Better With Pepsi &#8211; Burger King &#8211; Better With Pepsi &#8211; Wendy&#8217;s\u2019, de alma DDB para PepsiCo (EEUU).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>GP Activaci\u00f3n y Experiencia de Marca:<\/b><span style=\"font-weight: 400;\"> \u2018Campeonato de pesca\u2019, de We Believers para AB INBEV\/Corona (Estados Unidos).<\/span><\/li>\n<\/ul>\n<figure id=\"attachment_153595\" aria-describedby=\"caption-attachment-153595\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-153595\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-1024x639.jpg\" alt=\"\" width=\"800\" height=\"499\" srcset=\"https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-1024x639.jpg 1024w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-300x187.jpg 300w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-768x479.jpg 768w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-100x62.jpg 100w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-1018x635.jpg 1018w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-24x15.jpg 24w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-36x22.jpg 36w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-48x30.jpg 48w, https:\/\/ipmark.com\/wp-content\/uploads\/GPO-produccion-ok-600x374.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-153595\" class=\"wp-caption-text\">GP en Producci\u00f3n: \u2018Better With Pepsi &#8211; Mcdonald&#8217;s &#8211; Better With Pepsi &#8211; Burger King &#8211; Better With Pepsi &#8211; Wendy&#8217;s\u2019, de alma DDB para PepsiCo (EEUU).<\/figcaption><\/figure>\n<h2><b>Transformaci\u00f3n de modelo de negocio y de la marca<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Por su parte, en la secci\u00f3n <\/span><b>Creatividad Transformadora<\/b><span style=\"font-weight: 400;\">, el premio especial <\/span><b>Transformaci\u00f3n de modelo de negocio<\/b><span style=\"font-weight: 400;\"> ha sido para <\/span><b>Interaction <\/b><span style=\"font-weight: 400;\">por su trabajo \u2018From hydro to crypto\u2019 para <\/span><b>Data Center Costa Rica,<\/b><span style=\"font-weight: 400;\"> y el premio <\/span><b>Transformaci\u00f3n de la Marca,<\/b><span style=\"font-weight: 400;\"> ha sido para <\/span><b>Jes\u00fas Revuelta y Mono Madrid <\/b><span style=\"font-weight: 400;\">por la campa\u00f1a \u2018De app accesible a e-commerce consciente\u2019 para <\/span><b>Wallapop<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><b>Idea Internacional y galard\u00f3n de la prensa<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El sol de oro a la <\/span><b>Mejor Idea Internacional <\/b><span style=\"font-weight: 400;\">se ha entregado al trabajo publicitario \u2018Degree Inclusive\u2019, de <\/span><b>Wunderman Thompson<\/b><span style=\"font-weight: 400;\"> para <\/span><b>Unilever\/Degree<\/b><span style=\"font-weight: 400;\"> (Argentina). Y el <\/span><b>Premio Especial de la Prensa<\/b><span style=\"font-weight: 400;\"> se lo ha llevado <\/span><b>\u2018Justino<\/b><span style=\"font-weight: 400;\">\u2019, campa\u00f1a de Navidad elaborada por Leo Burnett para Loter\u00edas y Apuestas del Estado en 2015.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El premio<\/span><b> J\u00f3venes Creativos<\/b><span style=\"font-weight: 400;\">, con el que <\/span><b>El Sol y Burger King<\/b><span style=\"font-weight: 400;\"> ponen en valor el talento de los estudiantes de publicidad, ha sido para <\/span><b>\u00a0\u2018La Kiricocho\u2019<\/b><span style=\"font-weight: 400;\">, realizado por estudiantes de la <\/span><b>escuela de publicidad Zink Project.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Espa\u00f1a ha recogido un total de 142 premios en esta convocatoria, seguida de Estados Unidos (42), Argentina (21) y Per\u00fa (7).<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Anuncio Loteri\u0301a de Navidad 2015   #Justino\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/5kbXJH5G2Zo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We Believers se ha llevado, por segundo a\u00f1o consecutivo, el premio a Mejor Agencia del festival y Mejor Agencia Independiente, recibiendo un total de 28 metales (con tres GP). Le sigue David Madrid, con 28 estatuillas (un GP) y Lola MullenLowe, con 21 galardones. Pernod Ricard, elegido Mejor Anunciante.<\/p>\n","protected":false},"author":30,"featured_media":153601,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2114,2500],"class_list":["post-153598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-creatividad","tag-el-sol"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Todos los ganadores del Festival El Sol 2022 - IPMARK<\/title>\n<meta name=\"description\" content=\"El Festival El Sol ha concedido un total de 215 metales (68 oros, 71 platas, 67 bronces y nueve grandes premios).\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=153598\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Todos los ganadores del Festival El Sol 2022 - IPMARK\" \/>\n<meta property=\"og:description\" content=\"El Festival El Sol ha concedido un total de 215 metales (68 oros, 71 platas, 67 bronces y nueve grandes premios).\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=153598\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-06-02T18:30:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/GP-MEDDIOS-IMPRESOS.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1136\" \/>\n\t<meta property=\"og:image:height\" content=\"795\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153598#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153598\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Festival El Sol 2022. 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