{"id":153516,"date":"2022-06-01T16:48:19","date_gmt":"2022-06-01T14:48:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=153516"},"modified":"2022-06-01T16:54:02","modified_gmt":"2022-06-01T14:54:02","slug":"best-beauty-care-marketing-summit-2022-ponencias","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153516","title":{"rendered":"Best!N Beauty&#038; Care Marketing Summit 2022. Todas las ponencias"},"content":{"rendered":"<p><b>La II edici\u00f3n de los premios Best!N Beauty &amp; Care tendr\u00e1 lugar el pr\u00f3ximo 16 de junio en Barcelona, en el hotel H10 Marina. La Ciudad Condal acoger\u00e1, por primera vez, la ceremonia de entrega de metales en la que se reconocer\u00e1n los mejores trabajos creativos de los sectores de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene, organizado por Best! Marketing Communication Awards.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">A diferencia de los <strong><a href=\"https:\/\/ipmark.com\/bestn-food-marketing-summit-2022\/\">Best!N Food<\/a><\/strong> \u2014cuya \u00faltima edici\u00f3n se celebr\u00f3 el pasado 6 de abril\u2014, los <strong>Best!N Beauty &amp; Care se dividen en dos familias<\/strong>, la \u00ab<strong>familia Beauty<\/strong>\u00bb, donde se incluyen los siguientes productos: fragancias, cosm\u00e9tica, accesorios de maquillaje, tratamiento capilar, tratamiento facial, tratamiento corporal, afeitado, depilatorios y desodorantes; y en la \u00ab<strong>familia Care<\/strong>\u00bb, donde se encuentran los candidatos de higiene bucal, cuidado ocular y nasal, tratamiento para pies, bienestar sexual, higiene \u00edntima, limpiadores del hogar, limpieza y cuidado de ropa, celulosas, bazar, calzado y ambientadores.<\/span><\/p>\n<h2><b>Nueve categor\u00edas<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Este festival, con <strong>Mindshare como patrocinador <\/strong><\/span><strong><i>premium<\/i><\/strong><span style=\"font-weight: 400;\">, cuenta con un total de nueve secciones, donde los participantes se disputar\u00e1n las medallas de oro, plata y bronce en: Digital, Brand Experience, Sustainability, Integrated, Branding, PR, Film, Branding Gr\u00e1fica y Branding Packaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De forma adicional y, en funci\u00f3n del n\u00famero de premios logrados por las empresas participantes, <strong>la organizaci\u00f3n entregar\u00e1 una serie de premios especiales<\/strong>: el Best!N Beauty&amp;Care Agency, reconociendo a la agencia m\u00e1s premiada, y el Best!N Beauty&amp;Care Advertiser, concedido a la empresa cuyas marcas hayan recibido el mayor n\u00famero de premios. Asimismo, se reconocer\u00e1 la Excelencia en Marketing a la trayectoria de una marca. El comit\u00e9 organizador otorgar\u00e1 el galard\u00f3n a dos compa\u00f1\u00edas, una para el segmento \u00abBeauty\u00bb y otra del segmento \u00abCare\u00bb.<\/span><\/p>\n<h2><b>Marketing Summit 2022<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El 16 de junio tambi\u00e9n se celebrar\u00e1 en Barcelona la segunda convocatoria de la jornada <strong>Best!N Beauty&amp;Care Marketing Summit 2022<\/strong>.\u00a0<\/span>El programa<strong>\u00a0<\/strong>se compone por un total de\u00a0<strong>cinco bloques<\/strong>. El primero de ellos es: \u00abInsights Consumidor\u00bb by\u00a0<strong>Caher<\/strong>, donde se llevar\u00e1n a cabo las ponencias: \u00abEl <em>boom<\/em> de la medicina est\u00e9tica\u00bb, \u00ab\u00bfEs la farmacia la nueva tienda de perfumer\u00eda?\u00bb y \u00abLa experiencia del consumidor es m\u00e1s importante que la marca\u00bb.<\/p>\n<p>El segundo bloque es \u00abInsights Marketing\u00bb by\u00a0<strong>Mindshare<\/strong>, donde tendr\u00e1n lugar las ponencias: <em>\u00abInfluencer Strategy.<\/em> Recomendaci\u00f3n y m\u00e1s all\u00e1\u00bb y \u00abConocer al consumidor en un mundo sin <em>cookies<\/em>: C\u00f3mo lograr la m\u00e1xima eficiencia y construir marca\u00bb. \u00abInsights Sostenibilidad y Valores\u00bb by\u00a0<strong>Seedtag<\/strong> ser\u00e1 el tercer bloque de ponencias, compuesto por \u00abLas marcas de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene tambi\u00e9n innovan en <em>packaging<\/em>\u00bb, \u00abMenos es m\u00e1s. La cosm\u00e9tica vegana\u00bb y \u00abEl relato sostenible\u00bb.<\/p>\n<p>El cuarto bloque es \u00abInsights Innovaci\u00f3n\u00bb by\u00a0<strong>La Vaguada<\/strong>, con las ponencias \u00abEl hogar, una fortaleza segura\u00bb y \u00abLa tienda f\u00edsica se convierte en el nuevo espacio WOW para las marcas <em>beauty<\/em>\u00bb y, para terminar, el \u00faltimo bloque del\u00a0<strong>Best!N Beauty&amp;Care Marketing Summit\u00a0<\/strong><strong>2022<\/strong> ser\u00e1 \u00abInsights Tecnolog\u00eda\u00bb by\u00a0<strong>Beintoo<\/strong>, con las ponencias: \u00abTecnobelleza: De los dispositivos &#8216;<em>antiage<\/em>&#8216; a la Inteligencia Artificial\u00bb, \u00abSacando partido al <em>livecommerce<\/em>\u00bb y \u00abMetaverso\u00bb.<\/p>\n<h2><b>Comit\u00e9 organizador<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El comit\u00e9 organizador de la segunda edici\u00f3n de los premios Best!N Beauty&amp;Care lo preside Javier Ria\u00f1o (P&amp;G); Blanca Gallego, <\/span><i><span style=\"font-weight: 400;\">marketing, communications &amp; e-public relations manager<\/span><\/i><span style=\"font-weight: 400;\"> de Kiko; Cecilia S\u00e1nchez, <\/span><i><span style=\"font-weight: 400;\">marketing &amp; ecommerce director<\/span><\/i><span style=\"font-weight: 400;\"> de Sephora; Pierre Champelovier, <\/span><i><span style=\"font-weight: 400;\">general manager<\/span><\/i><span style=\"font-weight: 400;\"> en Espa\u00f1a, Italia y Portugal de Combe; Elvira Hern\u00e1ndez, <\/span><i><span style=\"font-weight: 400;\">marketing luxury director<\/span><\/i><span style=\"font-weight: 400;\"> de Coty; Diego Hidalgo, director de marketing en Kimberly-Clark; Elena Borr\u00e1s, <\/span><i><span style=\"font-weight: 400;\">digital director<\/span><\/i><span style=\"font-weight: 400;\"> de L\u2019Or\u00e9al Luxe; Beatriz Delgado, <\/span><i><span style=\"font-weight: 400;\">managing director<\/span><\/i><span style=\"font-weight: 400;\"> de Mindshare y Jaime de Haro, director general de los premios Best Awards y editor de IPMARK y D\/A Retail.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Barcelona ser\u00e1 el escenario que acoja, por primera vez, la ceremonia de entrega de la 2\u00aa edici\u00f3n de los premios Best!N Beauty&#038;Care. <\/p>\n","protected":false},"author":6924,"featured_media":153529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[1866,6208],"class_list":["post-153516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-best-awards","tag-bestn-beauty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Best!N Beauty&amp; Care Marketing Summit 2022. 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