{"id":153474,"date":"2022-06-01T14:16:31","date_gmt":"2022-06-01T12:16:31","guid":{"rendered":"https:\/\/ipmark.com\/?p=153474"},"modified":"2022-06-01T14:16:31","modified_gmt":"2022-06-01T12:16:31","slug":"campana-justino-premio-especial-prensa-el-sol","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153474","title":{"rendered":"La campa\u00f1a \u00abJustino\u00bb, Premio especial de la Prensa de El Sol 2022"},"content":{"rendered":"<p><strong>La campa\u00f1a de Navidad \u00ab<a href=\"https:\/\/ipmark.com\/justino-spot-publicitario-mas-premiado-2016\/\">Justino<\/a>\u00bb, creada por Leo Burnett para Loter\u00edas y Apuestas del Estado en 2015, ha recibir\u00e1 el Premio especial de la Prensa en la 36\u00aa edici\u00f3n del festival El Sol.\u00a0<\/strong><\/p>\n<p>Anunciante y agencia han logrado este reconocimiento hist\u00f3rico tras una votaci\u00f3n en la que participaban los GP de Film de la \u00faltima d\u00e9cada. El festival, junto a la patronal de agencias de relaciones p\u00fablicas ADC (Asociaci\u00f3n de Consultoras de Comunicaci\u00f3n, ha decidido recuperar para esta edici\u00f3n.<\/p>\n<p>Se trata, a su vez, de una forma de\u00a0<strong>agradecimiento para todos y cada uno de los medios de comunicaci\u00f3n<\/strong>, tanto de habla hispana como portuguesa, que han convertido a\u00a0<strong>El Sol<\/strong> como un verdadero referente de la creatividad publicitaria.<\/p>\n<p>El corto de animaci\u00f3n se\u00a0<strong>convirti\u00f3 en el anuncio m\u00e1s premiado del mundo en 2016<\/strong>, logrando 48 reconocimientos seg\u00fan el informe global independiente\u00a0<strong>Gunn Report<\/strong>, que mide la excelencia creativa de la industria. Adem\u00e1s, gracias a \u00e9l,\u00a0<strong>Leo Burnett<\/strong> fue la primera agencia espa\u00f1ola en hacerse con ese logro.<\/p>\n<p><iframe loading=\"lazy\" title=\"La f\u00e1brica de maniqu\u00edes. Campa\u00f1a Loter\u00eda de Navidad 2015\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/PRFaGu0WTq4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2><strong>Campa\u00f1as que optaban al premio<\/strong><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cRecancheras\u201d, de Madre para Banco Hipotecario (Argentina). 2010<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cTraductor\u201d, de Almap BBDO para Volkswagen (Brasil). 2011<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cPadres en slip\u201d, de Del Campo Nazca Saatchi&amp;Saatchi para BGH SILENT AIR (Argentina). 2012<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cEl mayor premio es compartirlo\u201d, de Leo Burnett para Loter\u00edas y Apuestas del Estado (Espa\u00f1a). 2015<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cDar\u00edn\u201d, de Rebolucion\/Madre\/AB Inveb para Quilmes (Argentina). 2017<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLlave Allen\u201d, de\u00a0 McCann para Ikea (Espa\u00f1a). 2018<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cTienda LOL\u201d, de McCann para Campofr\u00edo (Espa\u00f1a). 2019<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">\u201cLOLA\u201d, de Ogilvy\/ Dentsu Red Star\/ N Team Comunicaci\u00f3n para Cruzcampo (Espa\u00f1a). 2021<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Este corto de animaci\u00f3n se convirti\u00f3 en el anuncio m\u00e1s premiado del mundo en 2016, logrando un total de 48 reconocimientos, seg\u00fan el informe Gunn Report. <\/p>\n","protected":false},"author":6924,"featured_media":153482,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[2500,2341],"class_list":["post-153474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-el-sol","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La campa\u00f1a \u00abJustino\u00bb, Premio especial de la Prensa de El Sol 2022<\/title>\n<meta name=\"description\" content=\"Este corto de animaci\u00f3n se convirti\u00f3 en el anuncio m\u00e1s premiado del mundo en 2016, logrando un total de 48 reconocimientos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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