{"id":153212,"date":"2022-05-27T14:23:02","date_gmt":"2022-05-27T12:23:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=153212"},"modified":"2022-05-27T14:23:02","modified_gmt":"2022-05-27T12:23:02","slug":"renault-lanza-el-concurso-creativo-atrevete-a-disenar5","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153212","title":{"rendered":"Renault lanza el concurso creativo ‘Atr\u00e9vete a dise\u00f1aR5’"},"content":{"rendered":"

\"\"\u201cAtr\u00e9vete a dise\u00f1aR5\u201d, es una iniciativa de branded content con la que Renault celebra el 50\u00ba aniversario del R5 vincul\u00e1ndose a los territorios del arte, la moda y el dise\u00f1o. El m\u00edtico R5, lanzado en 1972, fue todo un s\u00edmbolo de la cultura pop, el dise\u00f1o y la innovaci\u00f3n y, para representar este esp\u00edritu, la marca francesa, en colaboraci\u00f3n con Cultura Inquieta, presenta este concurso dirigido tanto a estudiantes de dise\u00f1o como a profesionales y amateurs del mundo del arte<\/a> de cualquier disciplina, el \u00fanico requisito es que la pieza est\u00e9 inspirada en todo el ideario que gira entorno al Renault R5 desde sus or\u00edgenes hasta el prototipo recientemente presentado.<\/p>\n

El jurado \u201cAtr\u00e9vete a dise\u00f1aR5\u201d, estar\u00e1 compuesto por T\u00edscar Espadas, Guillermo Llano y Ricardo Cavolo<\/strong>, artistas que transgreden continuamente las reglas de la creatividad y el arte.<\/p>\n

Adem\u00e1s, de a los dise\u00f1adores amateurs, el proyecto cuenta con la colaboraci\u00f3n de tres escuelas de dise\u00f1o l\u00edderes en Espa\u00f1a: ArteDiez en Madrid, IED en Barcelona y EASD en Valencia<\/strong>. Esta colaboraci\u00f3n se materializar\u00e1 en charlas ofrecidas por los padrinos en las aulas, as\u00ed como el fomento de la participaci\u00f3n de los estudiantes en el concurso. Por este motivo, los dos estudiantes ganadores, ser\u00e1n obsequiados con una visita a Paris para conocer el centro de dise\u00f1o de Renault.<\/p>\n

La campa\u00f1a, activa durante el mes de mayo y hasta julio, se ha lanzado en Cultura Inquieta y en los perfiles sociales de Renault, con apoyo en paid media<\/strong>. Durante la duraci\u00f3n de la misma, se generar\u00e1 contenido junto a los participantes y KOLs para dar visibilidad al concurso y fomentar la participaci\u00f3n. El proyecto culminar\u00e1 con la presencia de Renault, los artistas y las obras ganadoras en el festival de cultura urbana creado por Cultura Inquieta: el CI Urban Fest.<\/p>\n","protected":false},"excerpt":{"rendered":"

Coincidiendo con el 50 cumplea\u00f1os del ic\u00f3nico Renault R5, y su renovaci\u00f3n con un prototipo el\u00e9ctrico, Renault lanza ‘Atr\u00e9vete a dise\u00f1aR5’, un concurso junto a Cultura Inquieta que reta a las mentes m\u00e1s creativas a explorar la creatividad sin l\u00edmites. OMD Espa\u00f1a, la agencia de medios del fabricante de autom\u00f3viles franc\u00e9s, ha sido la encargada del dise\u00f1o, desarrollo e implementaci\u00f3n de esta activaci\u00f3n de branded content.<\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2679],"class_list":["post-153212","post","type-post","status-publish","format-standard","hentry","category-marcas","tag-renault"],"acf":[],"yoast_head":"\nRenault lanza el concurso creativo 'Atr\u00e9vete a dise\u00f1aR5' - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=153212\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Renault lanza el concurso creativo 'Atr\u00e9vete a dise\u00f1aR5' - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Coincidiendo con el 50 cumplea\u00f1os del ic\u00f3nico Renault R5, y su renovaci\u00f3n con un prototipo el\u00e9ctrico, Renault lanza 'Atr\u00e9vete a dise\u00f1aR5', un concurso junto a Cultura Inquieta que reta a las mentes m\u00e1s creativas a explorar la creatividad sin l\u00edmites. OMD Espa\u00f1a, la agencia de medios del fabricante de autom\u00f3viles franc\u00e9s, ha sido la encargada del dise\u00f1o, desarrollo e implementaci\u00f3n de esta activaci\u00f3n de branded content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=153212\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-27T12:23:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/YDRAY-OMD_Renault_R5-298x300.jpg\" \/>\n<meta name=\"author\" content=\"Ana Egido\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Egido\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153212#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153212\"},\"author\":{\"name\":\"Ana Egido\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/ba89645183b346feacff0538aa54a375\"},\"headline\":\"Renault lanza el concurso creativo ‘Atr\u00e9vete a dise\u00f1aR5’\",\"datePublished\":\"2022-05-27T12:23:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153212\"},\"wordCount\":333,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153212#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/YDRAY-OMD_Renault_R5-298x300.jpg\",\"keywords\":[\"Renault\"],\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=153212\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=153212\",\"name\":\"Renault lanza el concurso creativo 'Atr\u00e9vete a dise\u00f1aR5' - 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