{"id":153192,"date":"2022-05-27T13:59:03","date_gmt":"2022-05-27T11:59:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=153192"},"modified":"2022-05-27T13:59:03","modified_gmt":"2022-05-27T11:59:03","slug":"seguimiento-influencers-rees-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/seguimiento-influencers-rees-sociales\/","title":{"rendered":"Un 94% de las mujeres j\u00f3venes siguen a influencers en Instagram"},"content":{"rendered":"<p><strong>YouTube contin\u00faa siendo la red social m\u00e1s consumida por el 78% del total de usuarios. Sin embargo, Instagram es la favorita del 91% de las mujeres j\u00f3venes, seguida por TikTok, con un 46% de presencia de este grupo poblacional.\u00a0<\/strong><\/p>\n<p>Estas son algunas de las conclusiones proporcionadas por el estudio de\u00a0<strong>Personality Media<\/strong><strong> para saber el consumo de influencia<\/strong>. A su vez, se realiza un estudio paralelo de Imagen habitual, dedicado en exclusiva a la imagen de\u00a0<em>influencers<\/em> donde se consulta tambi\u00e9n sobre el comportamiento del consumidor en redes sociales.<\/p>\n<h2>Consumo por edad y sexo<\/h2>\n<p><strong>YouTube<\/strong> es la red m\u00e1s consumida por excelencia (78%), seguida por\u00a0<strong>Instagram (73%), Facebook (55%), Twitter (40%), TikTok (26%) y Twitch (17%).\u00a0<\/strong><strong>YouTube<\/strong> se ligera por ser una red ligeramente masculinizada en cualquier tramo de edad, sin embargo,\u00a0<strong>Instagram<\/strong> es m\u00e1s femenino, con el\u00a0<strong>mayor dato en mujeres j\u00f3venes (91%).\u00a0<\/strong><\/p>\n<p>El mayor n\u00famero de usuarias mujeres, sobre todo en tramos m\u00e1s adultos, se concentra en <strong>Facebook<\/strong>, con un 73%. Por otro lado,\u00a0<strong>TikTok<\/strong>, aunque a una distancia considerable, ya es\u00a0<strong>la segunda red para las j\u00f3venes<\/strong><strong> con un 46%\u00a0<\/strong>de ellas que reconocen tener una cuenta que usan con asiduidad.<\/p>\n<p><strong>Twitch<\/strong> es la red preferida por los hombres j\u00f3venes de entre 16 y 25 a\u00f1os, con un\u00a0<strong>36%<\/strong>. Se encuentra ligeramente por encima de\u00a0<strong>TikTok<\/strong> con un\u00a0<strong>31% del total<\/strong>, y tambi\u00e9n en el siguiente tramo de 26 a 35 a\u00f1os, con un\u00a0<strong>23%.\u00a0<\/strong><\/p>\n<h2>Las mujeres y los j\u00f3venes prefieren a los\u00a0<em>influencers<\/em><\/h2>\n<p>El estudio paralelo recoge el seguimiento a\u00a0<em>influencers<\/em>. Un <strong>57% de mujeres afirma seguir a\u00a0<em>influencers<\/em><\/strong>, frente al 40% de hombres. De nuevo ellas y en el tramo de 16 a 25 a\u00f1os, un 75% reconoce seguir a alg\u00fan\u00a0<em>influencer<\/em>.<\/p>\n<p>Respecto a las redes a trav\u00e9s de las cuales siguen a estos creadores de contenido, un\u00a0<strong>86% de los encuestados que afirman seguirles prefieren hacerlo a trav\u00e9s de Instagram<\/strong>. Este caso aumenta en la franja de mujeres en un 94% del total de encuestadas que s\u00ed siguen a <em>influencers<\/em>.<\/p>\n<p><strong>YouTube\u00a0<\/strong>ocupa el segundo lugar, con mayor acogida entre los hombres, y alterna posiciones con\u00a0<strong>TikTok<\/strong> en los j\u00f3venes y con\u00a0<strong>Facebook<\/strong> en el tramo etario de mujeres de 26 a 45 a\u00f1os.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Instagram es la red social favorita de las mujeres j\u00f3venes, seguida por TikTok, escogida por un 46% de este grupo poblacional. <\/p>\n","protected":false},"author":6924,"featured_media":153210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[383,727,147],"class_list":["post-153192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias","tag-influencers","tag-instagram","tag-redes-sociales"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un 94% de las mujeres j\u00f3venes siguen a influencers en Instagram<\/title>\n<meta name=\"description\" content=\"Instagram es la red social favorita de las mujeres j\u00f3venes, seguida por TikTok, escogida por un 46% de este grupo poblacional.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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