{"id":153129,"date":"2022-05-26T10:23:38","date_gmt":"2022-05-26T08:23:38","guid":{"rendered":"https:\/\/ipmark.com\/?p=153129"},"modified":"2022-06-03T12:30:42","modified_gmt":"2022-06-03T10:30:42","slug":"loewe-y-durex-premio-a-la-excelencia-en-marketing-bestn-beautycare-2022","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=153129","title":{"rendered":"Loewe Perfumes y Durex, premio a la Excelencia en Marketing en los Best!N Beauty&Care 2022"},"content":{"rendered":"

El comit\u00e9 organizador de los Best!N Beauty&Care ha galardonado a Loewe Perfumes (categor\u00eda Beauty) y Durex (categor\u00eda Care) con el reconocimiento especial a la Excelencia de Marketing en la Trayectoria de una Marca en la segunda edici\u00f3n del certamen, que reconoce los mejores trabajos creativos de los sectores de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene. Organizados por Best Awards, este festival cuenta con el apoyo de las cabeceras IPMARK y D\/A Retail.\u00a0<\/b><\/p>\n

El comit\u00e9 organizador ha anunciando su fallo a favor de Loewe Perfumes y Durex tras reunirse el pasado 5 de mayo. Los ganadores han confirmado su asistencia a la gala de entrega de metales el pr\u00f3ximo 16 de junio en Barcelona, colof\u00f3n final de la segunda edici\u00f3n de los Best!n Beauty&Care. En esta ocasi\u00f3n, este reconocimiento es el primero que se entrega en este joven festival de marketing especializado en los sectores de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene.<\/span><\/p>\n

\"\"Loewe. Compromiso con la artesan\u00eda<\/b><\/h2>\n

El origen de Loewe se remonta a 1846, en manos del artesano alem\u00e1n Enrique Loewe Roessberg<\/strong> que viaj\u00f3 a Espa\u00f1a en busca de artesan\u00edas \u00fanicas, de inspiraci\u00f3n \u00e1rabe y decidi\u00f3 instalarse en la capital, asoci\u00e1ndose con los propietarios de un taller de marroquiner\u00eda ubicado en la antigua calle Lobo de Madrid, ahora calle Echegaray. Gracias al \u00e9xito recibido, en 1892 abri\u00f3 la primera tienda en la calle Pr\u00edncipe, n\u00famero 39, en Madrid. Debido a su calidad, en 1905, recibi\u00f3 el t\u00edtulo oficial de P<\/strong><\/span>roveedor de la Corte Real.\u00a0<\/i><\/strong><\/p>\n

En los a\u00f1os 60 la firma de lujo inicia la aventura internacional, con su primer establecimiento en Londres.\u00a0<\/span><\/p>\n

Durex. Innovaci\u00f3n\u00a0<\/b><\/h2>\n

\"\"La marca Durex tiene su origen en 1929, fundada por <\/span>London Rubber Company (LRC), <\/b>presentando su primer cond\u00f3n lubricado en 1950. Una d\u00e9cada m\u00e1s tarde, lanzaba el primer preservativo con forma anat\u00f3mica, gracias a ser una de las primeras compa\u00f1\u00edas en desarrollar y utilizar pruebas electr\u00f3nicas. En los a\u00f1os setenta, se convierte en la primera marca de condones en hacer publicidad en diferentes pa\u00edses.<\/span><\/p>\n

Hace 12 a\u00f1os, la multinacional <\/span>Reckitt Benckiser<\/b> compraba la marca Durex que presentaba, ese mismo ejercicio, un preservativo dise\u00f1ado para un placer m\u00e1s duradero.<\/span><\/p>\n

Comit\u00e9 organizador<\/b><\/h2>\n

El comit\u00e9 organizador de la segunda edici\u00f3n de los premios Best!N Beauty&Care lo preside Javier Ria\u00f1o (P&G); Blanca Gallego, marketing, communications & e-public relations manager<\/em> de Kiko; Cecilia S\u00e1nchez, marketing & ecommerce director<\/em> de Sephora; Pierre Champelovier, general manager<\/em> en Espa\u00f1a, Italia y Portugal de Combe; Elvira Hern\u00e1ndez, marketing luxury director<\/em> de Coty; Diego Hidalgo, director de marketing<\/em> en Kimberly-Clark; Elena Borr\u00e1s, digital director<\/em> de L\u2019Or\u00e9al Luxe; Beatriz Delgado, CEO de Mindshare y Jaime de Haro, director general de los premios Best Awards y editor de IPMARK y D\/A Retail.<\/p>\n

Cita del marketing <\/strong><\/h2>\n

Este festival, con\u00a0Mindshare\u00a0<\/strong>como patrocinador premium, cuenta con nueve secciones, donde los participantes se disputar\u00e1n las medallas de oro, plata y bronce en:\u00a0Digital, Brand Experience, Sustainability, Integrated, Branding, PR, Film, Branding Gr\u00e1fica y Branding Packaging.<\/strong><\/p>\n

De forma adicional y, dependiendo del n\u00famero de premios obtenidos por las empresas participantes, la organizaci\u00f3n entregar\u00e1 una serie de premios especiales:\u00a0el Best!N Beauty&Care Agency,\u00a0<\/strong>reconociendo a la agencia m\u00e1s premiada, y el\u00a0Best!N Beauty&Care Advertiser<\/strong>, que se conceder\u00e1 a la empresa cuyas marcas hayan recibido el mayor n\u00famero de premios.<\/p>\n

El 16 de junio tambi\u00e9n se celebrar\u00e1 en Barcelona la segunda convocatoria de la jornada\u00a0Best!N Beauty&Care Marketing Summit 2022,<\/strong> <\/a>con expertos de la industria del marketing que expondr\u00e1n en una serie de ponencias claves, tendencias o historias de casos de \u00e9xitos.<\/p>\n

Para m\u00e1s informaci\u00f3n, y consultar el palmar\u00e9s completo pueden visitar la web oficial: www.bestinbeauty.es.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Loewe y Durex recibir\u00e1n este reconocimiento el pr\u00f3ximo 16 de junio en Barcelona, durante la ceremonia de entrega de metales de los Best!N Beauty&Care 2022, cita final de la jornada que reunir\u00e1 al sector de Belleza, Perfumer\u00eda, Droguer\u00eda e Higiene.<\/p>\n","protected":false},"author":30,"featured_media":153529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5900],"tags":[6460,1866,6461],"class_list":["post-153129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-festivales","tag-besrt-beauty","tag-best-awards","tag-best-care"],"acf":[],"yoast_head":"\nLoewe y Durex - Premio a la Excelencia en Marketing 2022<\/title>\n<meta name=\"description\" content=\"Los ganadores recibir\u00e1n el premio el pr\u00f3ximo 16 de junio en Barcelona, colof\u00f3n final de la segunda edici\u00f3n de los Best!N Beauty&Care.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=153129\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loewe y Durex - 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