{"id":152904,"date":"2022-05-23T17:31:36","date_gmt":"2022-05-23T15:31:36","guid":{"rendered":"https:\/\/ipmark.com\/?p=152904"},"modified":"2022-05-23T17:31:36","modified_gmt":"2022-05-23T15:31:36","slug":"funciona-activia-campana-mayor-alcance-abril","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152904","title":{"rendered":"\u00a1Funciona!, de Activia, la campa\u00f1a con mayor alcance del mes de abril"},"content":{"rendered":"<p><strong>Loa anuncios de Activia fueron los que mayor alcance combinado lograron en TV y v\u00eddeo online durante el mes de abril en nuestro pa\u00eds. Es la conclusi\u00f3n principal de la 8\u00aa edici\u00f3n del Ranking\u00a0<em>crossmedia<\/em> elaborado para la aea (por iniciativa propia), por FLUZO, empresa de medici\u00f3n y contenidos, adem\u00e1s de socio colaborador de la asociaci\u00f3n.\u00a0<\/strong><\/p>\n<p>Se trata del\u00a0<strong>primer\u00a0<em>p\u00f3dium<\/em>\u00a0<em>crossmedia<\/em> de la industria generado a trav\u00e9s de una medici\u00f3n de\u00a0<em>single-source<\/em><\/strong>, es decir, empleando la misma metodolog\u00eda y fuente de datos para televisi\u00f3n y v\u00eddeo online, y obteniendo todos los datos sobre un panel \u00fanico.<\/p>\n<p>La campa\u00f1a\u00a0<strong>\u00ab\u00a1Funciona!\u00bb<\/strong> de\u00a0<strong>Activia<\/strong> se hizo con el primer puesto. Sus anuncios en ambas fuentes obtuvieron un\u00a0<strong>93,77% de cobertura<\/strong> en abril. En segundo lugar encontramos <strong>\u00abTus muebles pueden tener infinitas vidas\u00bb<\/strong> de\u00a0<strong>Ikea<\/strong> (90,46% de cobertura), seguido por la promoci\u00f3n de las nuevas Originals, de\u00a0<strong>Burger King<\/strong>, logrando un\u00a0<strong>87,79%.\u00a0<\/strong><\/p>\n<p>\u00abLas altas coberturas que volvemos a ver en esta edici\u00f3n tienen niveles de presi\u00f3n publicitaria que no registr\u00e1bamos desde Navidad. Adem\u00e1s, Activia, Burger King y Carrefour se estrenan en nuestro Top 5, que es el \u00fanico de la industria que mide el impacto real de todas las campa\u00f1as de v\u00eddeo, utilizando una sola metodolog\u00eda para cualquier medio (TV, web,\u00a0<em>apps<\/em>&#8230;) y cualquier dispositivo.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a de Activia fue la que mayor alcance combinado entre TV y v\u00eddeo online logr\u00f3, con un 93,77% de cobertura en abril. <\/p>\n","protected":false},"author":6924,"featured_media":152912,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2341],"class_list":["post-152904","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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