{"id":152900,"date":"2022-05-24T09:30:55","date_gmt":"2022-05-24T07:30:55","guid":{"rendered":"https:\/\/ipmark.com\/?p=152900"},"modified":"2022-05-24T10:40:35","modified_gmt":"2022-05-24T08:40:35","slug":"rakuten-europa-lanza-programa-de-fidelizacion-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152900","title":{"rendered":"Rakuten Europa estrena programa de fidelizaci\u00f3n en Espa\u00f1a"},"content":{"rendered":"

La compa\u00f1\u00eda Rakuten Europa, que oferta servicios de comercio electr\u00f3nico, tecnolog\u00eda financiera, contenido digital y comunicaciones, ha lanzado un programa de fidelizaci\u00f3n<\/a> totalmente nuevo en Espa\u00f1a, Alemania y Reino Unido, con el objetivo de acercar a los usuarios los servicios del grupo, adem\u00e1s de las distintas marcas asociadas con la compa\u00f1\u00eda.\u00a0<\/b><\/p>\n

Hasta ahora, comprando a trav\u00e9s de Rakuten.es, los usuarios pod\u00edan ganar hasta un 30% en puntos Rakuten y canjearlos por tarjetas regalo, los \u00faltimos estrenos de cine en Rakuten TV,\u00a0 libros a trav\u00e9s de Kobo o cr\u00e9dito en la app de mensajer\u00eda Viber Out.\u00a0<\/span><\/p>\n

Con este nuevo programa de fidelizaci\u00f3n,<\/span> los usuarios podr\u00e1n recuperar dinero de sus compras,<\/b> recibiendo hasta un 30% del importe del pedido en euros. Esta novedad en Espa\u00f1a, Alemania y Reino Unido sigue el ejemplo presente en Estados Unidos, donde llevan abonados casi 3.700 millones de d\u00f3lares de cashback a sus usuarios.\u00a0<\/span><\/p>\n

\u201cAl introducir el cashback en Europa, estamos convencidos no s\u00f3lo de que atraeremos a m\u00e1s miembros, sino de que les ofreceremos <\/span>un sistema de recompensas m\u00e1s flexible que se adapta a sus h\u00e1bitos de compra<\/b>\u201d, ha explicado Toby Otsuka, CEO de Rakuten Europa.\u00a0<\/span><\/p>\n

Tres pasos<\/b><\/h2>\n

Rakuten.es permite a sus miembros ganar cashback en sus compras online <\/span>en <\/b>m\u00e1s de 700 tiendas asociadas<\/b><\/a>.<\/b> El usuario tiene que seguir tres:<\/span><\/p>\n

    \n
  1. Compra: <\/b>Es necesario iniciar sesi\u00f3n o registrarse en Rakuten.es para descubrir\u00a0 cientos de marcas y miles de productos de todas las categor\u00edas.\u00a0<\/span><\/li>\n
  2. Gana: <\/b>Recibe de vuelta hasta un 30% del importe total de la compra. Rakuten har\u00e1\u00a0 un seguimiento de la transacci\u00f3n y abonar\u00e1 el cashback en la cuenta Rakuten del\u00a0 usuario.\u00a0<\/span><\/li>\n
  3. Cashback:<\/b> Una vez confirmada la transacci\u00f3n, el usuario podr\u00e1 retirar el dinero a su\u00a0 cuenta de PayPal o su cuenta bancaria, o bien convertirla en puntos con un\u00a0 incremento del valor del 20% para canjearlos por tarjetas regalo y otros servicios de\u00a0 Rakuten.\u00a0<\/span><\/li>\n<\/ol>\n

    Cada euro de cashback equivale a 1,20 c\u00e9ntimos de euro en puntos.<\/b> Estos puntos se pueden gastar en diferentes recompensas: tarjetas de regalo para tiendas como Nike, MediaMarkt o Decathlon, pel\u00edculas en Rakuten TV, libros electr\u00f3nicos y audiolibros de Kobo, cr\u00e9dito para Viber, entre otras opciones.\u00a0<\/span><\/p>\n

    \u201cNuestro programa de puntos est\u00e1<\/span> inspirado en el popular programa de puntos de Rakuten en Jap\u00f3n,<\/b> que ha recompensado a sus miembros con m\u00e1s de 2,5 billones de puntos, con un valor de 23.000 millones de d\u00f3lares)\u201d, ha comentado el CEO de Rakuten Europa.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

    Con este programa, los usuarios podr\u00e1n recuperar dinero de sus compras, recibiendo hasta un 30% del importe del pedido en euros.<\/p>\n","protected":false},"author":30,"featured_media":152906,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[598],"class_list":["post-152900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-experiencia-de-cliente"],"acf":[],"yoast_head":"\nRakuten Europa lanza programa de fidelizaci\u00f3n en Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Con este programa, los usuarios podr\u00e1n recuperar dinero de sus compras, recibiendo hasta un 30% del importe del pedido en euros.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152900\" 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