{"id":152848,"date":"2022-05-23T15:41:18","date_gmt":"2022-05-23T13:41:18","guid":{"rendered":"https:\/\/ipmark.com\/?p=152848"},"modified":"2022-05-23T15:41:18","modified_gmt":"2022-05-23T13:41:18","slug":"heineken-silver-campana-postureo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152848","title":{"rendered":"Heineken Silver nace para dejar de lado el \u00abpostureo\u00bb"},"content":{"rendered":"<p><strong>Heineken lanza su nueva \u00abHeineken Silver\u00bb, elaborada pensando en la nueva generaci\u00f3n de consumidores que disfrutan de momentos s\u00faper refrescantes con amigos. Publicis Italia es la agencia que firma esta campa\u00f1a.\u00a0<\/strong><\/p>\n<p><strong>Heineken Silver\u00a0<\/strong>se present\u00f3 como una\u00a0<strong>cerveza virtual elaborada en el metaverso\u00a0<\/strong>y ahora da paso a una ingeniosa campa\u00f1a en redes sociales que juega con la representaci\u00f3n de situaciones cotidianas desde dos \u00f3pticas diferentes: <strong>\u00ab<\/strong><strong>Instagram vs. Realidad\u00bb<\/strong>. Esta creatividad destaca que\u00a0<strong>los momentos aut\u00e9nticos y reales son los que merecen la pena<\/strong>.<\/p>\n<p>La acci\u00f3n se presenta con un\u00a0<strong>tono refrescante y provocativo<\/strong>, cambiando la narrativa de lo ideal a lo real. Inspirada en la tendencia viral \u00abInstagram vs. Realidad\u00bb, la marca de cerveza se ha asociado con varios creadores de contenido que <strong>publican im\u00e1genes reales<\/strong> para mostrar que <strong>la publicidad excesivamente retocada es cosa del pasado<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Heineken\u00ae Silver\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/f9UiZpv2nVA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Difusi\u00f3n de la campa\u00f1a<\/h2>\n<p>Para dar a conocer esta campa\u00f1a, se han llevado a cabo formatos creativos que incluyen\u00a0<em>spot<\/em> en televisi\u00f3n y publicidad exterior. En Espa\u00f1a, el\u00a0<em>spot<\/em> ha contado con la participaci\u00f3n del creador de contenido\u00a0<strong>Dante Caro<\/strong>, siendo la primera vez que una campa\u00f1a de\u00a0<strong>Heineken\u00a0<\/strong>la protagoniza un\u00a0<em>influencer<\/em>.<\/p>\n<p>\u00ab<strong>Heineken Silver<\/strong> nos est\u00e1 brindando numerosas oportunidades desde el punto de vista creativo. El lanzamiento de la primera cerveza virtual fue una broma sobre el uso que hacen las marcas para la presentaci\u00f3n de alimentos y bebidas en el metaverso. Hoy, llevamos la campa\u00f1a al siguiente nivel a trav\u00e9s de\u00a0<strong>contenidos digitales, televisi\u00f3n y campa\u00f1a exterior<\/strong>, en toda Europa, desafiando los estereotipos en la publicidad de la cerveza\u00bb, declara\u00a0<strong>Bram Westenbrink<\/strong>, director de marca global de\u00a0<strong>Heineken.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A trav\u00e9s de \u00abInstagram vs. Realidad\u00bb, esta nueva cerveza quiere destacar los momentos aut\u00e9nticos y reales por encima de cualquier otro. <\/p>\n","protected":false},"author":6924,"featured_media":152879,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-152848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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