{"id":152465,"date":"2022-05-17T17:06:40","date_gmt":"2022-05-17T15:06:40","guid":{"rendered":"https:\/\/ipmark.com\/?p=152465"},"modified":"2022-05-17T19:36:27","modified_gmt":"2022-05-17T17:36:27","slug":"oscar-orellana-elegido-ceo-de-wunderman-thompson-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152465","title":{"rendered":"Oscar Orellana, nuevo CEO de Wunderman Thompson Espa\u00f1a"},"content":{"rendered":"<p><strong>Wunderman Thompson Espa\u00f1a ha nombrado CEO (<em>chief executive officer<\/em>) a \u00d3scar Orellana, hasta ahora director general de la compa\u00f1\u00eda desde septiembre de 2019, cuando se integraron las agencias J Walter Thompson, *S, C, P ,F \u2026 y Wunderman, dando lugar a la actual <a href=\"https:\/\/ipmark.com\/wunderman-thompson-espana\/\">WT Espa\u00f1a<\/a>. Lleva m\u00e1s de dos d\u00e9cadas en la compa\u00f1\u00eda, siendo uno de los responsables de esta integraci\u00f3n.\u00a0<\/strong><\/p>\n<p>\u00abDesde que asumi\u00f3 la direcci\u00f3n hace un a\u00f1o, <strong>Orellana ha liderado la agencia con unos excelentes resultado<\/strong>s, visibles tanto por el trabajo de la compa\u00f1\u00eda que est\u00e1 produciendo como por el crecimiento experimentado con la consecuci\u00f3n de proyectos y clientes\u00bb, ha indicado<strong> Ewen Sturgeon<\/strong>, CEO International (EMEA &amp; APAC) de la red.<\/p>\n<p>Tras la fusi\u00f3n y de una profunda transformaci\u00f3n, la agencia ha experimentado \u00abun notable crecimiento de su negocio\u00bb, con la llegada de nuevos clientes como <strong>Movistar, Banco Santander (social media), Viajes El Corte Ingl\u00e9s, Grandvalira y M\u00f6venpick,<\/strong> desde principios de 2022. Wunderman Thompson Espa\u00f1a cuenta actualmente con un equipo de 200 personas, distribuidas entre las oficinas de Madrid y Barcelona.<\/p>\n<p>En palabras de Oscar Orellana, \u00abeste nombramiento <strong>es un reconocimiento al trabajo que empezamos a principio del 2020<\/strong>, cuando lanzamos WT Espa\u00f1a. All\u00ed empezamos un proceso de integraci\u00f3n de equipos y capacidades, que hemos ido modelando con el tiempo y al que hemos sumado m\u00e1s talento de perfiles tan diferentes como complementarios\u00bb. Y ha a\u00f1adido que han configurado una<strong> nueva agencia que \u00abpone la estrategia y la creatividad en el centro con una visi\u00f3n integral del consumidor y de su experiencia con la marca\u00bb.\u00a0<\/strong><\/p>\n<p>Orellana se incorpor\u00f3 en 1999 a Wunderman, agencia que lider\u00f3 desde el a\u00f1o 2002, primero con responsabilidades en su oficina de Barcelona para posteriormente asumir responsabilidades en Espa\u00f1a.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lleva 23 a\u00f1os en la compa\u00f1\u00eda, desde 2020 ha sido uno de los arquitectos de la fusi\u00f3n entre Wunderman, JWT, y SCPF que dio lugar a la actual compa\u00f1\u00eda.<\/p>\n","protected":false},"author":30,"featured_media":152467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-152465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Oscar Orellana, elegido CEO de Wunderman Thompson Espa\u00f1a<\/title>\n<meta name=\"description\" content=\"Oscar Orellana lleva m\u00e1s de dos d\u00e9cadas en la compa\u00f1\u00eda, siendo uno de los responsables de esta integraci\u00f3n.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152465\" \/>\n<meta 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