{"id":152432,"date":"2022-05-17T13:03:12","date_gmt":"2022-05-17T11:03:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=152432"},"modified":"2022-05-17T16:28:43","modified_gmt":"2022-05-17T14:28:43","slug":"fundacion-la-caixa-confia-de-nuevo-en-havas-media","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152432","title":{"rendered":"Fundaci\u00f3n \u201cla Caixa\u201d conf\u00eda, de nuevo, en Havas Media"},"content":{"rendered":"<p><b>La Fundaci\u00f3n \u201cla Caixa\u201d ha confiado de nuevo la planificaci\u00f3n, gesti\u00f3n y estrategia de comunicaci\u00f3n de la entidad en la agencia de medios Havas Media, que continuar\u00e1 gestionando los servicio de la marca, tanto en Espa\u00f1a como en Portugal.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">La agencia de medios ha sido elegido, de nuevo, en un concurso en el que han participado las principales agencias de medios de nuestro pa\u00eds. Desde su oficina de Barcelona y a trav\u00e9s de un equipo liderado por <\/span><b>Gloria Garc\u00eda Campam\u00e1,<\/b> <i><span style=\"font-weight: 400;\">business managing partner &amp; growth director<\/span><\/i><span style=\"font-weight: 400;\">, se trabajar\u00e1 en una comunicaci\u00f3n continua para cada uno de los m\u00faltiples proyectos que desarrolla la fundaci\u00f3n.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En palabras de Xavier Bertol\u00edn, director corporativo de marketing de la Fundaci\u00f3n \u201cla Caixa\u201d, <\/span><b>\u201cla gesti\u00f3n de los medios es clave en un mundo cada vez m\u00e1s atomizado y digital.<\/b><span style=\"font-weight: 400;\"> Exige de grandes profesionales, pluridisciplinares, que nos ayuden a alcanzar audiencias cada vez m\u00e1s segmentadas y que velen por la eficiencia de las activaciones que realizamos a tiempo real. Havas Media ha sido un gran compa\u00f1ero de viaje en estos a\u00f1os y confiamos en que nos ayuden a llegar todav\u00eda m\u00e1s lejos en los retos actuales de comunicaci\u00f3n que se nos plantean\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fundaci\u00f3n \u201cla Caixa\u201d es una entidad sin \u00e1nimo de lucro que trabaja para impulsar la transformaci\u00f3n social y crear una sociedad m\u00e1s justa a trav\u00e9s de los \u00e1mbitos de actuaci\u00f3n cultura y ciencia, educaci\u00f3n y becas, investigaci\u00f3n y salud y programas y convocatorias sociales.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de medios continuar\u00e1 gestionando los servicios de la fundaci\u00f3n en Espa\u00f1a y en Portugal.<\/p>\n","protected":false},"author":30,"featured_media":152433,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-152432","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fundaci\u00f3n la Caixa conf\u00eda, de nuevo, en Havas Media<\/title>\n<meta name=\"description\" content=\"La agencia de medios continuar\u00e1 gestionando los servicios de la Fundaci\u00f3n la Caixa en Espa\u00f1a y en Portugal.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152432\" \/>\n<meta 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