{"id":152419,"date":"2022-05-17T12:45:42","date_gmt":"2022-05-17T10:45:42","guid":{"rendered":"https:\/\/ipmark.com\/?p=152419"},"modified":"2022-05-17T13:19:17","modified_gmt":"2022-05-17T11:19:17","slug":"rusia-recupera-marca-moskvich-tras-salida-renault","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152419","title":{"rendered":"Rusia recupera la marca Moskvich tras la salida de Renault del pa\u00eds"},"content":{"rendered":"<p><strong>La marcha de Renault y McDonald\u2019s de Rusia, ante la continuidad y el agravamiento de la guerra en Ucrania, podr\u00eda propiciar el nacimiento de marcas nacionales en el pa\u00eds que dirige Vladimir Putin. De momento, se ha confirmado la primera ense\u00f1a: Moskvich, la marca de autom\u00f3viles nacida en la \u00e9poca de la Uni\u00f3n Sovi\u00e9tica y desaparecida en el a\u00f1o 2000.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El fabricante de automoci\u00f3n franc\u00e9s Renault ha tomado la decisi\u00f3n final de abandonar el mercado ruso, ante la grave situaci\u00f3n vivida en Ucrania. <strong>La compa\u00f1\u00eda ha vendido el 68% de las acciones de Avtovax, fabricante de la marca Lada, por un rublo al Ayuntamiento de Mosc\u00fa<\/strong>, haci\u00e9ndose as\u00ed este responsable del complejo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cHoy hemos tomado una decisi\u00f3n dif\u00edcil pero necesaria, y es una elecci\u00f3n responsable para nuestros 45.000 empleados en Rusia mientras preservamos el rendimiento del grupo y nuestra habilidad de regresar al pa\u00eds en el futuro\u201d, ha explicado<strong> Luca de Meo<\/strong>, CEO de <strong>Renault<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sergei Sobyanin, alcalde de Mosc\u00fa, ha informado en su blog personal de la intenci\u00f3n del consistorio en hacerse responsable de la f\u00e1brica que deja atr\u00e1s el fabricante franc\u00e9s con el objetivo, dice, de preservar el empleo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEl propietario extranjero ha decidido cerrar la planta de Renault en Mosc\u00fa. Est\u00e1 en su derecho, pero no podemos permitir que miles de trabajadores se queden sin trabajo\u201d, ha se\u00f1alado.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En dicha f\u00e1brica, la capital rusa reanudar\u00e1 la fabricaci\u00f3n de veh\u00edculos de pasajeros bajo la marca Moskvitch, una de las ense\u00f1as nacionales vistas durante la \u00e9poca de la Uni\u00f3n Sovi\u00e9tica y que desapareci\u00f3 en el a\u00f1o 2000. La empresa Kamaz ser\u00e1 el socio tecnol\u00f3gico del consistorio en este proyecto, y <strong>en una primera etapa, producir\u00e1n autom\u00f3viles cl\u00e1sicos con motor de combusti\u00f3n interna y, en el futuro, veh\u00edculos el\u00e9ctricos.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los 850 establecimientos de los que dispon\u00eda McDonald\u2019s hasta hace poco en Rusia tambi\u00e9n podr\u00edan verse con una nueva r\u00fabrica en los pr\u00f3ximos meses. Seg\u00fan han informado los medios estatales, los locales donde se ha ubicado la compa\u00f1\u00eda estadounidense durante los \u00faltimos 32 a\u00f1os<strong> mantendr\u00e1n su funcionamiento y men\u00fa, empleados y proveedores, pero con un nuevo nombre.<\/strong> Las tiendas, aseguran, reabrir\u00e1n sus puertas a mediados de junio.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Renault ha vendido el 68% de las acciones de Avtovax, fabricante de la marca Lada, por un rublo al Ayuntamiento de Mosc\u00fa, haci\u00e9ndose responsable este \u00faltimo del complejo. <\/p>\n","protected":false},"author":29,"featured_media":152424,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[2227],"class_list":["post-152419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rusia recupera la marca Moskvich tras la salida de Renault del pa\u00eds<\/title>\n<meta name=\"description\" content=\"En la f\u00e1brica de Renault, la capital rusa reanudar\u00e1 la fabricaci\u00f3n de veh\u00edculos de pasajeros bajo la marca Moskvitch,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152419\" \/>\n<meta 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