{"id":152416,"date":"2022-05-17T12:41:05","date_gmt":"2022-05-17T10:41:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=152416"},"modified":"2022-05-17T20:03:43","modified_gmt":"2022-05-17T18:03:43","slug":"mahou-lidera-el-podio-de-cerveza-favorita-en-espana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152416","title":{"rendered":"Mahou lidera el podio como cerveza favorita en Espa\u00f1a"},"content":{"rendered":"<p><b>La plataforma Tiendeo desvela en su bar\u00f3metro anual las cervezas m\u00e1s queridas entre los espa\u00f1oles. <a href=\"https:\/\/ipmark.com\/campana-de-todos-para-todos-mahou\/\">Mahou<\/a> se mantiene en el primer puesto, por segundo a\u00f1o consecutivo, con el 34,7% del total de las b\u00fasquedas a nivel nacional y es la favorita en siete de las 17 comunidades aut\u00f3nomas. Le sigue, en el Top 3, Amstel y Estrella Galicia, acumulando el 10,1% y el 7,7% del total de las b\u00fasquedas nacionales, respectivamente.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Tiendeo ha analizado aquellas marcas de cervezas que han tenido m\u00e1s interacci\u00f3n entre los espa\u00f1oles, con el fin de dibujar el mapa \u201ccervecero\u201d actual. Este an\u00e1lisis se ha realizado entre el 1 de mayo de 2021 y el 1 de mayo de 2022, a partir de datos registrados en la plataforma con informaci\u00f3n de ofertas y promociones.<\/span><\/p>\n<p><b>La Comunidad de Madrid es la zona de Espa\u00f1a con mayor inter\u00e9s por la cerveza<\/b><span style=\"font-weight: 400;\">, seg\u00fan los datos analizados por Tiendeo, seguida por<\/span><b> Catalu\u00f1a y Andaluc\u00eda. <\/b><span style=\"font-weight: 400;\">El ranking de las ciudades europeas con mayor consumo de cerveza, elaborado por el sitio web Money, confirma estas tendencias. En concreto, se consume de media 104 litros por persona al a\u00f1o en Madrid, Sevilla, M\u00e1laga y Barcelona.<\/span><\/p>\n<h2><b>Cada regi\u00f3n tiene su favorita<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">A pesar del liderazgo de Mahou, el estudio de Tiendeo refleja diferencias de consumo por regiones. <\/span><b>Mahou<\/b><span style=\"font-weight: 400;\">, por ejemplo, es la que m\u00e1s triunfa en las comunidades de Asturias, Cantabria, Castilla La Mancha, Castilla y Le\u00f3n, Comunidad Valenciana, La Rioja y Madrid. En Andaluc\u00eda y Extremadura, lidera <\/span><b>Cruzcampo<\/b><span style=\"font-weight: 400;\">, mientras que en Arag\u00f3n prefieren la local <\/span><b>\u00c1mbar<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En el caso de Canarias y Galicia, lidera<\/span><b> Estrella Galicia, <\/b><span style=\"font-weight: 400;\">mientras que en Catalu\u00f1a reina <\/span><b>Estrella Damm<\/b><span style=\"font-weight: 400;\">. Por su parte, <\/span><b>Amstel <\/b><span style=\"font-weight: 400;\">se consolida en primer posici\u00f3n en el Pa\u00eds Vasco y en Murcia; y <\/span><b>San Miguel,<\/b><span style=\"font-weight: 400;\"> la preferida en Navarra y Baleares.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0Le sigue, en el Top 3, las marcas de cervezas Amstel y Estrella Galicia.<\/p>\n","protected":false},"author":30,"featured_media":152417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-152416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mahou lidera el podio como cerveza favorita en Espa\u00f1a - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152416\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mahou lidera el podio como cerveza favorita en Espa\u00f1a - 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