{"id":152314,"date":"2022-05-13T11:09:41","date_gmt":"2022-05-13T09:09:41","guid":{"rendered":"https:\/\/ipmark.com\/?p=152314"},"modified":"2022-05-13T12:55:33","modified_gmt":"2022-05-13T10:55:33","slug":"sony-entra-en-el-ecosistema-esports-como-oficial-partner-de-giants","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=152314","title":{"rendered":"Sony Music entra en el ecosistema esports, como oficial partner de Giants"},"content":{"rendered":"<p><b>Sony Music Espa\u00f1a, filial de la compa\u00f1\u00eda Sony Music, ha firmado una alianza estrat\u00e9gica con Giants y se convierte en <em>official partner<\/em> del club. Gracias a este acuerdo, la discogr\u00e1fica se adentra en el <a href=\"https:\/\/ipmark.com\/informes\/dossier-ipmark-esports-2022\/\">ecosistema esports<\/a>, industria en alza que conecta con el p\u00fablico joven, target consumidor de m\u00fasica.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">De acuerdo con esta colaboraci\u00f3n, ambas compa\u00f1\u00edas dise\u00f1ar\u00e1n <\/span><b>contenidos y campa\u00f1as en conjunto que se publicar\u00e1n a lo largo del a\u00f1o<\/b><span style=\"font-weight: 400;\">. Habr\u00e1 entrevistas, streamings, conciertos, visitas a Home of Giants y eventos especiales que protagonizar\u00e1n los creadores del club y los artistas del sello. Sony Music Espa\u00f1a estar\u00e1 presente tambi\u00e9n en las redes sociales y en los diferentes canales de retransmisi\u00f3n del club, jugadores y creadores. La red de Giants y sus componentes en plataformas digitales superan los <\/span><b>30 millones de seguidores<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Spot de bienvenida<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Para anunciar esta alianza, se ha lanzado un spot especial que han protagonizado jugadores y streamers de la organizaci\u00f3n, como son <\/span><b>Th3Antonio, To\u00f1o Nen, Oscar Brock y Maxlore<\/b><span style=\"font-weight: 400;\">. En esta pieza audiovisual, se cuenta la historia de la<\/span><i><span style=\"font-weight: 400;\"> boy band<\/span><\/i><span style=\"font-weight: 400;\"> &#8216;GTS&#8217; y su particular estreno en el mundo de la m\u00fasica.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"\ud83d\ude33 \u00bf\u00a1TH3ANTONIO MONTA UNA BOY BAND!? | EL ANUNCIO M\u00c1S LOCO DE LA HISTORIA DE GIANTS \ud83e\udd2f\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/mpvFiWkoKMQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p><b>Jos\u00e9 R. D\u00edaz, CEO de Giants<\/b><span style=\"font-weight: 400;\">, ha se\u00f1alado que est\u00e1n muy satisfechos con este acuerdo, porque Sony Music representa a la industria de artistas a nivel mundial y porque de \u201cuna alianza de este tipo saldr\u00e1n grandes contenidos. Vemos natural la sinergia entre esports y m\u00fasica.<\/span><b> Este acuerdo nos hace dar un paso m\u00e1s all\u00e1 en nuestro objetivo de llegar al gran p\u00fablico\u00bb.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Por su parte, <\/span><b>Domingo Olivo, director de marketing de Sony Music<\/b><span style=\"font-weight: 400;\">, ha se\u00f1alado que \u201cla meta es demostrar nuestra pasi\u00f3n por los contenidos y la m\u00fasica para<\/span><b> proporcionar diversi\u00f3n y entretenimiento<\/b><span style=\"font-weight: 400;\">, y este acuerdo viene a concretar una <strong>alianza estrat\u00e9gica para el desarrollo de contenidos vinculados a m\u00fasica y esports\u201d.<\/strong><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ambas compa\u00f1\u00edas dise\u00f1ar\u00e1n contenidos y campa\u00f1as en conjunto que se publicar\u00e1n a lo largo del a\u00f1o.<\/p>\n","protected":false},"author":30,"featured_media":152315,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-152314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sony entra en el ecosistema esports, como oficial partner de Giants<\/title>\n<meta name=\"description\" content=\"Sony Music Espa\u00f1a y Giants dise\u00f1ar\u00e1n contenidos y campa\u00f1as en conjunto que se publicar\u00e1n a lo largo del a\u00f1o.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=152314\" \/>\n<meta property=\"og:locale\" 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