{"id":151960,"date":"2022-05-10T10:59:05","date_gmt":"2022-05-10T08:59:05","guid":{"rendered":"https:\/\/ipmark.com\/?p=151960"},"modified":"2022-05-10T11:06:41","modified_gmt":"2022-05-10T09:06:41","slug":"viajes-el-corte-ingles-guardiana-verano-ultima-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151960","title":{"rendered":"Viajes El Corte Ingl\u00e9s se alza en guardiana del verano en su \u00faltima campa\u00f1a"},"content":{"rendered":"<p><strong>Viajes El Corte Ingl\u00e9s ha lanzado <em>Por tu verano, todo<\/em>, su campa\u00f1a tradicional de verano donde se posiciona como guardiana de la estaci\u00f3n m\u00e1s esperada por los consumidores.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Para el desarrollo de la campa\u00f1a, <strong>la agencia de viajes de El Corte Ingl\u00e9s ha contado con la colaboraci\u00f3n de Wunderman Thompson<\/strong>, despu\u00e9s de ganar un concurso convocado por el anunciante y al que se presentaron tres agencias.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca necesitaba construir un concepto paraguas capaz de expresar las ganas que hay de veranear; la necesidad de la gente de hacerlo con confianza y seguridad y el compromiso de Viajes El Corte Ingl\u00e9s, que <strong>se posiciona como guardiana de este verano y de las expectativas que genera.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Seg\u00fan explican desde la agencia, <em>Por tu verano, todo<\/em> es una declaraci\u00f3n de intenciones que busca ilusionar y comunicar una variada oferta y un servicio y acompa\u00f1amiento de calidad. Un concepto que viaja en canales convencionales y que llega a todos los targets a trav\u00e9s de una estrategia de segmentaci\u00f3n <em>full funnel<\/em>, entendiendo las singularidades de cada formato como una oportunidad, ya sea un story interactivo o un mupi digital ejecutado en forma de <em>cinemagraph<\/em>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEste concepto no lo puede firmar ninguna otra agencia de viajes y eso es lo que de verdad construye una aut\u00e9ntica marca. Nuestra intenci\u00f3n era precisamente \u00e9sa, ser consistentes y afianzar el prop\u00f3sito de Viajes El Corte Ingl\u00e9s\u201d, comenta <strong>Irene Vidal<\/strong>, directora creativa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Esta es la tercera vez que Viajes El Corte Ingl\u00e9s trabaja con Wunderman Thompson, que ha sido responsable tambi\u00e9n de los trabajos <em>El barquito chiquitito<\/em> y la campa\u00f1a de presentaci\u00f3n del programa Confianza incluida.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a<em> Por tu verano, todo<\/em> cuenta como pieza principal con un spot de 30 segundos, otro de 20 segundos y uno de 10 segundos, as\u00ed como adaptaciones para Prensa, Radio, Digital, Exterior y PLV.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/KeyFKtp6E8A\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia de viajes de El Corte Ingl\u00e9s lanza su tradicional campa\u00f1a de verano, posicion\u00e1ndose como guardiana de la estaci\u00f3n m\u00e1s esperada del a\u00f1o. <\/p>\n","protected":false},"author":29,"featured_media":151963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-151960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Viajes El Corte Ingl\u00e9s se alza en guardiana del verano en su \u00faltima campa\u00f1a<\/title>\n<meta name=\"description\" content=\"La agencia de viajes de El Corte Ingl\u00e9s 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