{"id":151891,"date":"2022-05-09T11:40:43","date_gmt":"2022-05-09T09:40:43","guid":{"rendered":"https:\/\/ipmark.com\/?p=151891"},"modified":"2022-05-09T15:49:04","modified_gmt":"2022-05-09T13:49:04","slug":"banco-santander-elige-a-mono-madrid-para-comunicar-su-posicionamiento-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151891","title":{"rendered":"Banco Santander elige a Mono Madrid para comunicar su posicionamiento digital"},"content":{"rendered":"<p>El concepto creativo San Tan Tan Der se centrara\u0301 en <strong>comunicar las capacidades y funcionalidades digitales que ofrece el banco y servira\u0301 de plataforma de contenido a lo largo de todo el an\u0303o para los diferentes canales digitales<\/strong>, tanto para los perfiles de clientes particulares como para empresas.<\/p>\n<p>\u201cEl objetivo de esta plataforma de comunicacio\u0301n es seguir construyendo nuestro posicionamiento digital, acercando el tono cercano y notorio al nuevo territorio de marca. Y, sobre todo, mostrar de forma muy sencilla la utilidad de nuestras funcionalidades digitales para hacer la vida ma\u0301s fa\u0301cil a nuestros clientes\u201d, \u00a0explica <strong>Marina Pen\u0303a, directora de marketing de Santander Espa\u00f1a<\/strong>.<\/p>\n<p>De esta forma, la boutique creativa encargada de desarrollar previamente la campan\u0303a de reposicionamiento estrate\u0301gico \u201c<a href=\"https:\/\/ipmark.com\/porque-tu-porque-te-campana-cercana-banco-santander\/\">Porque T\u00fa, Porque Te<\/a>\u201d y la posterior campan\u0303a de Navidad \u201cEl amigo totalmente visible\u201d continuar\u00e1 trabajando para Banco Santander en la <strong>construcci\u00f3n de su nuevo territorio de marca<\/strong>.<\/p>\n<p>A nivel de medios, la campan\u0303a de RRSS y digital se complementara\u0301 con los espacios de televisio\u0301n de LaLiga Santander y Laliga SmartBank.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Santander en Digital es San TAN TAN der\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/KB1ko611imE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Banco Santander ha seleccionado a Mono MAdrid para dise\u00f1ar su nueva plataforma estrat\u00e9gica de comunicaci\u00f3n tras un concurso de agencias. Esta plataforma servir\u00e1 para reforzar el posicionamiento digital del banco y apoyar la transformaci\u00f3n digital de sus clientes.<\/p>\n","protected":false},"author":14,"featured_media":151894,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[6074],"class_list":["post-151891","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-agencias-de-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Banco Santander elige a Mono Madrid para comunicar su posicionamiento digital - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"SAN TAN TAN DER es la nueva plataforma de comunicaci\u00f3n digital del Banco Santander lanzada por MONO MADRID\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=151891\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Banco Santander elige a Mono Madrid para comunicar su posicionamiento digital - 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