{"id":151755,"date":"2022-05-06T10:03:15","date_gmt":"2022-05-06T08:03:15","guid":{"rendered":"https:\/\/ipmark.com\/?p=151755"},"modified":"2022-05-06T12:08:27","modified_gmt":"2022-05-06T10:08:27","slug":"wpp-se-une-a-epic-games-para-recibir-formacion-metaverso","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151755","title":{"rendered":"WPP se une a Epic Games para recibir formaci\u00f3n sobre metaverso"},"content":{"rendered":"<p><strong>El grupo publicitario WPP y la firma de videojuegos Epic Games han anunciado una colaboraci\u00f3n conjunta para que los empleados de la compa\u00f1\u00eda de publicidad puedan aprender a desarrollar experiencias digitales para las marcas en el metaverso.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo contempla, en concreto, un programa de formaci\u00f3n para que los creativos y tecn\u00f3logos de WPP puedan <strong>aprender a crear experiencias de marca personalizadas en Fortnite y producci\u00f3n virtual y entornos en 3D en tiempo real, usando Unreal Engine.<\/strong> La formaci\u00f3n ir\u00e1 destinada tanto a ejecutivos y creativos, como expertos en medios y planners estrat\u00e9gicos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWPP es una compa\u00f1\u00eda de transformaci\u00f3n creativa, una que abraza nuevos ecosistemas como el metaverso y ve el potencial para sus clientes. La tecnolog\u00eda de Epic Games es de primera clase, y estamos encantados de asociarnos con ellos para subir el list\u00f3n de las experiencias sociales en los mundos virtuales de parte de nuestros clientes\u201d, comenta <strong>Nilufar Fowler<\/strong>, vicepresidente ejecutivo de acuerdos estrat\u00e9gicos de <strong>WPP<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El equipo del grupo aprender\u00e1 a construir experiencias interactivas aprovechando la herramienta avanzada de creaci\u00f3n en 3D en tiempo real de Epic Games, Unreal Engine. Esta soluci\u00f3n es empleada en un gran n\u00famero de sectores, no solo en videojuegos o en cine, tambi\u00e9n en moda, automoci\u00f3n, m\u00fasica o eventos en directo.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No es la primera vez que la compa\u00f1\u00eda trabaja con el popular estudio de videojuegos. Anteriormente, trabaj\u00f3 con SuperAwesome, propiedad de Epic Games, para producir una isla inmersiva para Adidas en Fortnite. Con este acuerdo, WPP extiende su colaboraci\u00f3n con el objetivo de profundizar en el desarrollo de estos espacios virtuales con un foco en la privacidad.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El grupo publicitario trabajar\u00e1 con el equipo del estudio de videojuegos para formar a sus empleados en c\u00f3mo crear experiencias virtuales en Fortnite y en aprovechar la herramienta de dise\u00f1o 3D Unreal Engine. <\/p>\n","protected":false},"author":29,"featured_media":151761,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[76,50],"class_list":["post-151755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ 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