{"id":151739,"date":"2022-05-06T09:22:13","date_gmt":"2022-05-06T07:22:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=151739"},"modified":"2022-05-06T14:42:02","modified_gmt":"2022-05-06T12:42:02","slug":"influencers-mexicanos-rioja-destino-enoturistico-visitar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151739","title":{"rendered":"Los Influencers mexicanos escogen La Rioja como destino enotur\u00edstico a visitar"},"content":{"rendered":"<p><strong>Un importante grupo de <em>influencers<\/em> mexicanos han escogido La Rioja como destino a visitar tras la pandemia, debido a la calidad de sus vinos y a la gran variedad de experiencias enotur\u00edsticas que ofrecen las bodegas de la regi\u00f3n.\u00a0<\/strong><\/p>\n<p>Los\u00a0<em>influencers <\/em>\u00a0<strong>Jos\u00e9 Andr\u00e9s Castro, Alma Blanco, Arturo Pe\u00f1a Rivera \u00abMorfol\u00f3gico\u00bb, Lizeth Castillo \u00abMundukos\u00bb y Anacaren Guti\u00e9rrez<\/strong>, especializados en estilo de vida, gastronom\u00eda y viajes, han sido quienes, a lo largo de una semana, se han dado cita en La Rioja. Junto a la Denominaci\u00f3n, han\u00a0<strong>experimentado en primera persona el por qu\u00e9 la regi\u00f3n es un destino imprescindible en el turismo enol\u00f3gico en Espa\u00f1a.\u00a0<\/strong><\/p>\n<p>\u00abRecibir a este grupo de\u00a0<em>influencers<\/em> nos ha hecho especial ilusi\u00f3n, pues significa que retomamos parte de las acciones de nuestra estrategia de promoci\u00f3n que por la pandemia tuvimos que interrumpir\u00bb, declara\u00a0<strong>\u00cd\u00f1igo Tapiador<\/strong>, director de marketing y comunicaci\u00f3n de la\u00a0<strong>DOCa Rioja<\/strong>. \u00abPoder vivir en primera persona las experiencias que ofrece Rioja es esencial, pues s\u00f3lo de esta forma los\u00a0<em>influencers<\/em> se enamorar\u00e1n de nuestra regi\u00f3n y as\u00ed lo transmitir\u00e1n a sus seguidores\u00bb.<\/p>\n<h2>Suben las ventas en M\u00e9xico<\/h2>\n<p>Esta visita coincide con la reactivaci\u00f3n de la actividad promocional de la Denominaci\u00f3n en M\u00e9xico, la cual se engloba dentro del plan de promoci\u00f3n internacional definido por Rioja para el 2022. De esta forma, durante marzo y abril,\u00a0<strong>se han desarrollado diversas actividades que promuevan el consumo de sus vinos entre los mexicanos<\/strong>, incrementando as\u00ed su popularidad y notoriedad.<\/p>\n<p>A su vez, se han desarrollado promociones en distintos puntos de venta y centros de consumo, acci\u00f3n que se ha complementado con el\u00a0<strong>desarrollo de un programa de relaciones p\u00fablicas<\/strong> para establecer lazos con diversos medios de comunicaci\u00f3n mexicanos para transmitir la historia y versatilidad de los vinos de Rioja.<\/p>\n<p><strong>M\u00e9xico\u00a0<\/strong>ocupa un lugar destacado dentro de las exportaciones totales de la denominaci\u00f3n. En 2021, los vinos de Rioja sufrieron un incremento significativo respecto al ejercicio anterior, situ\u00e1ndose en un 11,69%, al igual que en la cantidad de litros de vino comercializados que, en este caso, fue del 13,6%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2021, la venta de vinos de Rioja en M\u00e9xico aument\u00f3 de forma significativa, al igual que la cantidad de litros de vino comercializados en el pa\u00eds. <\/p>\n","protected":false},"author":6924,"featured_media":151740,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-151739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Influencers mexicanos escogen Rioja como 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