{"id":151721,"date":"2022-05-06T09:12:08","date_gmt":"2022-05-06T07:12:08","guid":{"rendered":"https:\/\/ipmark.com\/?p=151721"},"modified":"2022-05-06T09:12:08","modified_gmt":"2022-05-06T07:12:08","slug":"el-evento-de-publicidad-digital-interact-de-iab-europe-vuelve-los-dias-25-y-26-de-mayo","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151721","title":{"rendered":"El evento de publicidad digital Interact de IAB Europe vuelve los d\u00edas 25 y 26 de mayo"},"content":{"rendered":"<p><b>El evento anual de publicidad digital Interact de IAB Europe vuelve este 2022 en formato presencial, tras dos a\u00f1os celebrando este encuentro de manera telem\u00e1tica. Los d\u00edas 25 y 26 de mayo, en Madrid, los profesionales del la industria del marketing tienen una cita. Las entradas ya est\u00e1n disponibles en la <\/b><a href=\"https:\/\/koolpass.es\/festival\/interact\"><b>web<\/b><\/a><b>.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Desde hace 13 a\u00f1os, los principales anunciantes europeos, expertos de la industria, agencias y medios se re\u00fanen para compartir experiencias y mejores pr\u00e1cticas en este congreso que se celebra en diversas capitales europeas. Esta edici\u00f3n, <\/span><b>IAB Europe, en colaboraci\u00f3n de IAB Spain, <\/b><span style=\"font-weight: 400;\">ha organizado dos d\u00edas de keynotes, mesas redondas y encuentros para el\u00a0 networking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Interact tambi\u00e9n brinda la oportunidad de conocer las mejores campa\u00f1as de investigaci\u00f3n y creatividad digital de Europa, con la celebraci\u00f3n de los <\/span><b>MIXX Awards Europe y los IAB Europe Research Awards.<\/b><\/p>\n<h2><b>Impulsar la publicidad digital<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Bajo el lema <\/span><b>\u2018Driving the Next Digital Decade<\/b><span style=\"font-weight: 400;\">\u2019, en Interact 2022 se abordar\u00e1n temas de actualidad para impulsar el ecosistema de publicidad digital: CTV, modelos publicitarios de editores premium, sostenibilidad, novedades regulatorias, entre otros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los ponentes compartir\u00e1n conocimientos y puntos de vista clave sobre los pasos a seguir para garantizar que el ecosistema del marketing y la publicidad digital impulsen la innovaci\u00f3n, la transparencia y la sostenibilidad durante la pr\u00f3xima d\u00e9cada.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Krystal Olivieri,<\/b> <i><span style=\"font-weight: 400;\">global chief innovation officer<\/span><\/i><span style=\"font-weight: 400;\"> de <\/span><b>GroupM.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Brian O\u2019Kelley<\/b><span style=\"font-weight: 400;\">, CEO y co-fundador de <\/span><b>Scope3.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Carrie Timms,<\/b> <i><span style=\"font-weight: 400;\">director de customer marketing <\/span><\/i><span style=\"font-weight: 400;\">EMEA de <\/span><b>Meta.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Vincent Flood,<\/b> <i><span style=\"font-weight: 400;\">editor-in-chief<\/span><\/i><span style=\"font-weight: 400;\"> de <\/span><b>Video Week.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Anthony Crocker<\/b><span style=\"font-weight: 400;\">, <\/span><i><span style=\"font-weight: 400;\">head of commercial success strategy<\/span><\/i><span style=\"font-weight: 400;\"> de <\/span><b><i>The Telegraph.<\/i><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Thomas Servatius,<\/b><span style=\"font-weight: 400;\"> co-CEO de<\/span><b> Smartclip.<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beatriz P\u00e9rez<\/b><span style=\"font-weight: 400;\">,<\/span><i><span style=\"font-weight: 400;\"> head of sales<\/span><\/i><span style=\"font-weight: 400;\">, Italia &amp; Espa\u00f1a de <\/span><b>Samsung Ads.\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00a0M\u00e1s informaci\u00f3n del evento y del programa en la <\/span><a href=\"https:\/\/iabeurope.eu\/interact\/\"><span style=\"font-weight: 400;\">web<\/span><\/a><span style=\"font-weight: 400;\">, as\u00ed como tambi\u00e9n de las <\/span><a href=\"https:\/\/koolpass.es\/festival\/interact\"><span style=\"font-weight: 400;\">entradas<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \u2018Driving the Next Digital Decade\u2019, en Interact 2022 se abordar\u00e1n temas de actualidad para impulsar el ecosistema de publicidad digital.<\/p>\n","protected":false},"author":30,"featured_media":151722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[76],"class_list":["post-151721","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos","tag-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast 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