{"id":151659,"date":"2022-05-05T13:07:02","date_gmt":"2022-05-05T11:07:02","guid":{"rendered":"https:\/\/ipmark.com\/?p=151659"},"modified":"2022-05-05T17:29:18","modified_gmt":"2022-05-05T15:29:18","slug":"irismedia-desarrolla-la-campana-global-de-turismo-marruecos","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151659","title":{"rendered":"Irismedia desarrolla la campa\u00f1a de lanzamiento global de Turismo Marruecos"},"content":{"rendered":"

La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos, iniciada el pasado 22 de abril y estar\u00e1 activa a lo largo de 10 semanas. Para este trabajo, se ha realizado una estrategia multimedia en m\u00e1s de 20 pa\u00edses, con el objetivo de elevar el posicionamiento de la marca Marruecos, como uno de los destinos favoritos para los turistas internacionales m\u00e1s potenciales.<\/b><\/p>\n

La campa\u00f1a, con reto de notoriedad<\/strong>, impacto y audiencia, est\u00e1 presente en los mercados europeos, continente africano, Medio Oriente, Estados Unidos, as\u00ed como tambi\u00e9n se ha realizado en diferentes idiomas.<\/span><\/p>\n

\"\"\"\"<\/p>\n

Este trabajo de Irismedia para Turismo Marruecos a\u00fana acciones de cobertura e impacto,<\/strong> con creatividades audiovisuales de 60 y 30 segundos, y esta \u00faltima para televisi\u00f3n lineal y conectada, as\u00ed como tambi\u00e9n con otras acciones para elevar la notoriedad<\/strong>, asegurando estar presente en los emplazamientos m\u00e1s emblem\u00e1ticos de las principales ciudades del mundo.\u00a0<\/span><\/p>\n

Para ello, la <\/span>agencia <\/span><\/a>ha dise\u00f1ado \u201cun plan de medios que equilibra la notoriedad y cobertura con la precisi\u00f3n de los impactos\u201d, dotando de relevancia a los contenidos<\/strong> y permitiendo dar a conocer la diversidad de experiencias que ofrece Marruecos al turista potencial.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Este trabajo \u2018The kingdom of light\u2019 cuenta con un plan de medios que equilibra la notoriedad y cobertura con la precisi\u00f3n de los impactos.<\/p>\n","protected":false},"author":30,"featured_media":151661,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2114],"class_list":["post-151659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-creatividad"],"acf":[],"yoast_head":"\nIrismedia desarrolla la campa\u00f1a global de Turismo Marruecos<\/title>\n<meta name=\"description\" content=\"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=151659\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Irismedia desarrolla la campa\u00f1a global de Turismo Marruecos\" \/>\n<meta property=\"og:description\" content=\"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=151659\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-05T11:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-05T15:29:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roc\u00edo Calder\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659\"},\"author\":{\"name\":\"Roc\u00edo Calder\u00f3n\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"headline\":\"Irismedia desarrolla la campa\u00f1a de lanzamiento global de Turismo Marruecos\",\"datePublished\":\"2022-05-05T11:07:02+00:00\",\"dateModified\":\"2022-05-05T15:29:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659\"},\"wordCount\":216,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/1500x500-4.jpg\",\"keywords\":[\"creatividad\"],\"articleSection\":[\"Publicidad\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=151659\",\"name\":\"Irismedia desarrolla la campa\u00f1a global de Turismo Marruecos\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/1500x500-4.jpg\",\"datePublished\":\"2022-05-05T11:07:02+00:00\",\"dateModified\":\"2022-05-05T15:29:18+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\"},\"description\":\"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=151659\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#primaryimage\",\"url\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/1500x500-4.jpg\",\"contentUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/1500x500-4.jpg\",\"width\":1500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=151659#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Irismedia desarrolla la campa\u00f1a de lanzamiento global de Turismo Marruecos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/0cd80129b6d6c318e9e1c6188e323a60\",\"name\":\"Roc\u00edo Calder\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g\",\"caption\":\"Roc\u00edo Calder\u00f3n\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=30\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Irismedia desarrolla la campa\u00f1a global de Turismo Marruecos","description":"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=151659","og_locale":"es_ES","og_type":"article","og_title":"Irismedia desarrolla la campa\u00f1a global de Turismo Marruecos","og_description":"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.","og_url":"https:\/\/ipmark.com\/?p=151659","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2022-05-05T11:07:02+00:00","article_modified_time":"2022-05-05T15:29:18+00:00","og_image":[{"width":1500,"height":500,"url":"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg","type":"image\/jpeg"}],"author":"Roc\u00edo Calder\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Roc\u00edo Calder\u00f3n","Tiempo de lectura":"2 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=151659#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=151659"},"author":{"name":"Roc\u00edo Calder\u00f3n","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"headline":"Irismedia desarrolla la campa\u00f1a de lanzamiento global de Turismo Marruecos","datePublished":"2022-05-05T11:07:02+00:00","dateModified":"2022-05-05T15:29:18+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=151659"},"wordCount":216,"image":{"@id":"https:\/\/ipmark.com\/?p=151659#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg","keywords":["creatividad"],"articleSection":["Publicidad"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=151659","url":"https:\/\/ipmark.com\/?p=151659","name":"Irismedia desarrolla la campa\u00f1a global de Turismo Marruecos","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipmark.com\/?p=151659#primaryimage"},"image":{"@id":"https:\/\/ipmark.com\/?p=151659#primaryimage"},"thumbnailUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg","datePublished":"2022-05-05T11:07:02+00:00","dateModified":"2022-05-05T15:29:18+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60"},"description":"La agencia de medios Irismedia ha desarrollado la campa\u00f1a de lanzamiento mundial \u2018The kingdom of light\u2019 de Turismo Marruecos.","breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=151659#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=151659"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/ipmark.com\/?p=151659#primaryimage","url":"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg","contentUrl":"https:\/\/ipmark.com\/wp-content\/uploads\/1500x500-4.jpg","width":1500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=151659#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Irismedia desarrolla la campa\u00f1a de lanzamiento global de Turismo Marruecos"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/0cd80129b6d6c318e9e1c6188e323a60","name":"Roc\u00edo Calder\u00f3n","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/412548896651c633328d8cc2c85d187a30911c48a59855bf50ba032ec6525d33?s=96&d=mm&r=g","caption":"Roc\u00edo Calder\u00f3n"},"url":"https:\/\/ipmark.com\/?author=30"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/151659","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=151659"}],"version-history":[{"count":12,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/151659\/revisions"}],"predecessor-version":[{"id":151737,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/151659\/revisions\/151737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/media\/151661"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=151659"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=151659"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=151659"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}