{"id":151564,"date":"2022-05-04T14:09:21","date_gmt":"2022-05-04T12:09:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=151564"},"modified":"2022-05-04T14:16:25","modified_gmt":"2022-05-04T12:16:25","slug":"mapfre-espana-para-mccann-um-y-making-science","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151564","title":{"rendered":"MAPFRE Espa\u00f1a para McCann, UM y Making Science"},"content":{"rendered":"<p style=\"font-weight: 400;\">La aseguradora se ha decantado por <strong>el t\u00e1ndem McCann \/ UM tras la estrategia de comunicaci\u00f3n y las propuestas creativas y de medios offline integradas presentadas en el concurso<\/strong>. En el apartado digital, la consultora de marketing digital y tecnolog\u00eda Making Science ha sido la triunfadora gracias a su trayectoria y experiencia, as\u00ed como a la integraci\u00f3n de soluciones y tecnolog\u00eda que optimizar\u00e1n la estrategia en medios digitales de MAPFRE.<\/p>\n<p style=\"font-weight: 400;\">En relaci\u00f3n a esta adjudicaci\u00f3n, <strong>Ra\u00fal Costilla, director general de Negocios y Clientes de MAPFRE Iberia<\/strong>, se\u00f1ala: \u201cestamos muy ilusionados con esta nueva etapa de nuestra comunicaci\u00f3n publicitaria, muy basada en las fortalezas de la compa\u00f1\u00eda y en la confianza que despierta en la sociedad, y convencidos de que, con estos magn\u00edficos compa\u00f1eros de viaje, va a ser un \u00e9xito\u201d.<\/p>\n<p style=\"font-weight: 400;\">Por su parte, <strong>Marina Specht, CEO de McCann Worldgroup<\/strong> ha comentado que, \u201ces un orgullo y un honor que un cliente como MAPFRE vuelva a depositar su confianza en nosotros, permiti\u00e9ndonos revalidar nuestra posici\u00f3n como <em>partners\u00a0<\/em>estrat\u00e9gicos de comunicaci\u00f3n. Estamos felices de poder seguir trabajando junto a los equipos de MAPFRE con el rigor, el compromiso y la pasi\u00f3n con que lo hemos hecho todos estos a\u00f1os, y de poder seguir construyendo juntos el futuro de la marca\u201d.<\/p>\n<p style=\"font-weight: 400;\">Seg\u00fan <strong>David Colomer, CEO de IPG Mediabrands<\/strong>, \u201cha sido un concurso que ha sacado la mejor versi\u00f3n de cada uno de nosotros. No tengo m\u00e1s que agradecimientos a todo el equipo de MAPFRE implicado, a los compa\u00f1eros de McCann con los que es un placer colaborar y, sobre todo, al equipo de UM Madrid, liderados por Patricia Fern\u00e1ndez y Teo Andrade, por su calidad t\u00e9cnica y humana, as\u00ed como por su compromiso con el cliente cada d\u00eda. Es momento de volver a desplegar todas nuestras capacidades y contribuir al \u00e9xito del negocio de MAPFRE en esta nueva e ilusionante etapa\u201d.<\/p>\n<p style=\"font-weight: 400;\">A su vez, <strong>Jos\u00e9 Antonio Mart\u00ednez Aguilar, <em>chairman<\/em> y CEO de Making Science<\/strong>, afirma: \u201cMAPFRE es un cliente clave para nosotros y estamos muy felices de seguir aportando nuestro esfuerzo, dedicaci\u00f3n y conocimiento en la consecuci\u00f3n de los objetivos de su negocio digital\u201d.<\/p>\n<p>Tanto McCann como UM ya han realizado trabajos previos para la aseguradora, que tambi\u00e9n hab\u00eda confiado en Tango\u00ba y SrBurns para la realizaci\u00f3n de algunas de sus \u00faltimas campa\u00f1as.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0MAPFRE Espa\u00f1a ha elegido a las agencias del Grupo IPG como socios preferentes de comunicaci\u00f3n que para desarrollar la estrategia de marca, productos y medios offline. Por su parte, Making Science ser\u00e1 la agencia encargada de llevar a cabo la planificaci\u00f3n y compra de medios digitales.<\/p>\n","protected":false},"author":14,"featured_media":151568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[],"class_list":["post-151564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MAPFRE Espa\u00f1a para McCann, UM y Making Science - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"description\" content=\"MAPFRE Espa\u00f1a elige a McCann, UM y Making Science como agencias para su estrategia de marca, creatividad y medios.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=151564\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MAPFRE Espa\u00f1a para McCann, UM y Making Science - 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