{"id":151558,"date":"2022-05-04T13:46:00","date_gmt":"2022-05-04T11:46:00","guid":{"rendered":"https:\/\/ipmark.com\/?p=151558"},"modified":"2022-05-04T15:54:12","modified_gmt":"2022-05-04T13:54:12","slug":"vodafone-inaugura-en-madrid-primer-soporte-exterior-sostenible","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151558","title":{"rendered":"Vodafone inaugura en Madrid el primer soporte exterior sostenible"},"content":{"rendered":"<p><strong>Vodafone se ha convertido en el primer anunciante en estrenar un soporte de publicidad exterior sostenible. Se trata de Lightmoving, un material de autoiluminaci\u00f3n, 100% reciclable y que no genera contaminaci\u00f3n lum\u00ednica, disponible en la Estaci\u00f3n de M\u00e9ndez \u00c1lvaro, en Madrid.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Desarrollado por la compa\u00f1\u00eda Tb Media Consulting, empresa que comercializa en exclusiva tanto la publicidad en la estaci\u00f3n de M\u00e9ndez \u00c1lvaro como el material, Lightmoving es sostenible porque la tecnolog\u00eda que emplea garantiza la eficiencia energ\u00e9tica del producto, es 100% reciclable al final de su vida \u00fatil y, en este caso, <strong>se autoabastece de las propias placas solares del edificio.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Precisamente, la estaci\u00f3n madrile\u00f1a cuenta con la mayor instalaci\u00f3n de paneles solares dentro de las infraestructuras de movilidad de la capital. Consta de <strong>720 paneles fotovoltaicos<\/strong>, situados sobre la cubierta del propio edificio, con los que ayuda a reducir 193 toneladas al a\u00f1o en emisiones de di\u00f3xido de carbono.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Vodafone<\/strong>, junto con su agencia de medios Ymedia Wink iProspect, se ha convertido en el<strong> primer anunciante en emplear este material con fines publicitarios,<\/strong> para su campa\u00f1a Vodafone Flex, que promueve el reciclaje de los tel\u00e9fonos m\u00f3viles.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cVodafone tiene el firme prop\u00f3sito de mejorar la vida de 1.000 millones de personas en el mundo, reduciendo a la mitad su impacto medioambiental en 2025. Tecnolog\u00edas como la que integra este soporte publicitario contribuyen a seguir avanzando de forma progresiva para alcanzar ese objetivo\u201d, ha se\u00f1alado<strong> Borja Mengotti,<\/strong> <em>brand &amp; media manager<\/em> de <strong>Vodafone Espa\u00f1a<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEs realmente novedoso por su versatilidad, flexibilidad y sostenibilidad, frente a los materiales publicitarios convencionales\u201d, comentan por su parte <strong>Cristina Gonz\u00e1lez y Javier Peon<\/strong>, socios fundadores de <strong>Tb Media Consulting<\/strong>. \u201cSe adapta a soportes de distintos tama\u00f1os, elementos y fuentes de alimentaci\u00f3n, y adem\u00e1s a cualquier superficie que podamos imaginar. De hecho, la publicidad iluminada puede ir en una camiseta, por ejemplo\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a de Vodafone est\u00e1 ubicada en el pasillo de conexi\u00f3n con metro y cercan\u00edas, uno de los espacios con mayor tr\u00e1fico de usuarios de transporte p\u00fablico en Espa\u00f1a. Seg\u00fan datos de Tb Media Consulting, por \u00e9l pasan a diario m\u00e1s de 70.000 personas. La estaci\u00f3n cuenta con otros espacios donde ubicar esta publicidad: en la calle M\u00e9ndez \u00c1lvaro y en la calle Omb\u00fas.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vodafone se ha convertido en el primer anunciante en probar Lightmoving, un material de autoiluminaci\u00f3n 100% reciclable y adaptable a cualquier soporte exterior. <\/p>\n","protected":false},"author":29,"featured_media":151561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323,2226],"class_list":["post-151558","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vodafone inaugura en Madrid el primer soporte exterior 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