{"id":151420,"date":"2022-05-03T12:26:04","date_gmt":"2022-05-03T10:26:04","guid":{"rendered":"https:\/\/ipmark.com\/?p=151420"},"modified":"2022-05-03T12:26:04","modified_gmt":"2022-05-03T10:26:04","slug":"callao-city-lights-traslada-marruecos-reino-luz","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151420","title":{"rendered":"Callao City Lights nos traslada hasta \u00abMarruecos. Reino de la luz\u00bb"},"content":{"rendered":"<p><strong>La Oficina Nacional de Turismo de Marruecos ha llevado a cabo una campa\u00f1a 3D para convertir al pa\u00eds en el destino preferido por los viajeros en las pantallas de Callao City Lights. De esta forma y por un tiempo, la plaza se convierte en el escaparate espa\u00f1ol de la propuesta tur\u00edstica de Marruecos en tres domensiones.\u00a0<\/strong><\/p>\n<p>Esta acci\u00f3n transmite el nuevo posicionamiento de la marca y forma parte de una campa\u00f1a de \u00e1mbito internacional con difusi\u00f3n en una veintena de pa\u00edses, repartidos entre\u00a0<strong>Europa, Estados Unidos, Oriente Medio y \u00c1frica<\/strong>.<\/p>\n<p>La campa\u00f1a exterior en 3D\u00a0<strong>potencia el dina<\/strong><strong>mismo que transmite el spot\u00a0<\/strong>con elementos como\u00a0<strong>un velo azul azotado por el viento<\/strong>, que parece sobresalir de las pantallas de\u00a0<a href=\"https:\/\/ipmark.com\/callao-city-lights-rompe-records-mas-de-5-millones-de-impresiones\/\"><strong>Callao City Lights<\/strong><\/a>, sumergi\u00e9ndonos en la diversidad, energ\u00eda y colorido del pa\u00eds. La creatividad termina con un reguero de p\u00e9talos que parecen revolotear fuera de la pantalla, procedentes del \u00faltimo escenario mostrado, un paisaje verde sembrado de flores.<\/p>\n<p><iframe loading=\"lazy\" title=\"El exotismo de Marruecos llega a la plaza del Callao\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0K3HbVFFZyE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Reino de la luz<\/h2>\n<p>La campa\u00f1a arranc\u00f3 el pasado 22 de abril con el lema \u00abMarruecos. Reino de la luz\u00bb.\u00a0<strong>Irismedia<\/strong> ha sido la agencia responsable de la estrategia de medios, planificaci\u00f3n y compra en todo el mundo. La creatividad de la campa\u00f1a es de la agencia francesa\u00a0<strong>BETC<\/strong> y el desarrollo 3D, de la espa\u00f1ola\u00a0<strong>BCN Visuals<\/strong>.<\/p>\n<p>\u00abEsta campa\u00f1a s\u00f3lo podr\u00e1 verse en 3D en las pantallas exteriores de los Cines Callao y en otros puntos de referencia del medio exterior digital de gran formato en el resto del mundo, como\u00a0<strong>Times Square, Piccadilly Circus<\/strong> o la\u00a0<strong>V\u00eda Dante<\/strong>, entre otros\u00bb, declara <strong>Gorka Pagazaurtundua<\/strong>, director comercial de\u00a0<strong>Callao City Lights<\/strong>.<\/p>\n<p>\u00abHa sido un gran reto por la dimensi\u00f3n que esta campa\u00f1a tiene a nivel mundial. La apuesta por formatos espectaculares en exterior y por producciones innovadoras como el 3D han sido todo un acierto que esperamos atraigan las miradas del p\u00fablico all\u00e1 donde se est\u00e9 emitiendo\u00bb, comparten desde <strong>Irismedia<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Turismo de Marruecos ha desarrollado una campa\u00f1a 3D en la que compartir al pa\u00eds en el destino preferido por los viajeros de todo el mundo. <\/p>\n","protected":false},"author":6924,"featured_media":151423,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[323],"class_list":["post-151420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-exterior"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Callao City Lights nos traslada hasta \u00abMarruecos. 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