{"id":151329,"date":"2022-04-29T13:47:50","date_gmt":"2022-04-29T11:47:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=151329"},"modified":"2022-04-29T16:52:10","modified_gmt":"2022-04-29T14:52:10","slug":"lista-corta-xiv-premios-nacionales-marketing","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151329","title":{"rendered":"Los XIV Premios Nacionales de Marketing presentan su lista corta"},"content":{"rendered":"

La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha dado a conocer las marcas seleccionadas en la Lista Corta de los XIV Premios Nacionales de Marketing. El jurado ha seleccionado 31 casos que optar\u00e1n a recibir uno de los galardones en la gala del pr\u00f3ximo 23 de junio.\u00a0<\/strong><\/p>\n

Estos 31 casos seleccionados podr\u00e1n recibir un premio de las siguientes categor\u00edas: marca, innovaci\u00f3n, marketing social, internacionalizaci\u00f3n,\u00a0startups<\/em> y pymes, y patrocinio. Estas categor\u00edas personales se comunicar\u00e1n directamente en la gala.<\/p>\n

El pr\u00f3ximo 26 de mayo tendr\u00e1 lugar la reuni\u00f3n final del jurado, donde seleccionar\u00e1n a los ganadores de la\u00a0XIV edici\u00f3n de los Premios Nacionales de Marketing<\/strong>, que se revelar\u00e1n en la gala del 23 de junio.<\/p>\n

Seleccionados en la Lista Corta<\/h2>\n

Categor\u00eda Marca<\/h3>\n
    \n
  • BBVA <\/strong>|Consolidaci\u00f3n de marca<\/li>\n
  • Domino’s\u00a0<\/strong>| Mejora de imagen y reputaci\u00f3n\u00a0gamer<\/em><\/li>\n
  • Naturgy <\/strong>| Construcci\u00f3n de marca<\/li>\n
  • Santander\u00a0<\/strong>| Reposicionamiento de marca<\/li>\n
  • Telef\u00f3nica\u00a0<\/strong>| Reposicionamiento\/rejuvenecimiento<\/li>\n
  • Voll Damm <\/strong>|Construcci\u00f3n de marca<\/li>\n<\/ul>\n

    Categor\u00eda Innovaci\u00f3n<\/h3>\n
      \n
    • Bezoya\u00a0<\/strong>| Nuevo formato<\/li>\n
    • Burger King\u00a0<\/strong>| L\u00ednea de productos sin carne<\/li>\n
    • Calvo\u00a0<\/strong>| Nuevo formato: abre f\u00e1cil<\/li>\n
    • La Pasta del Mar\u00a0<\/strong>| Lanzamiento de producto<\/li>\n
    • Samsung<\/strong> | Tecnolog\u00eda con prop\u00f3sito<\/li>\n<\/ul>\n

      Categor\u00eda Marketing Social<\/h3>\n
        \n
      • Correos<\/strong> | Marca sostenible<\/li>\n
      • Dove<\/strong> | Lucha contra el est\u00e1ndar de belleza<\/li>\n
      • Down Espa\u00f1a<\/strong> | Lucha por la integraci\u00f3n<\/li>\n
      • M\u00e9dicos del Mundo\u00a0<\/strong>| Lucha contra la falta de suministro el\u00e9ctrico en los hospitales<\/li>\n
      • Too Good To Go<\/strong> | Contra el desperdicio de alimentos<\/li>\n<\/ul>\n

        Categor\u00eda Internacionalizaci\u00f3n<\/h3>\n
          \n
        • Alohas\u00a0<\/strong>| Artesan\u00eda espa\u00f1ola para el mundo<\/li>\n
        • Glovo<\/strong> | Expansi\u00f3n internacional<\/li>\n
        • Llaollao<\/strong> | Expansi\u00f3n nacional e internacional<\/li>\n
        • Polarbox\u00a0<\/strong>| Nevera\u00a0vintage<\/em><\/li>\n
        • Wallbox<\/strong> | Cargador de coches el\u00e9ctricos<\/li>\n<\/ul>\n

          Categor\u00eda\u00a0Startups<\/em> y pymes<\/h3>\n
            \n
          • Aloha Pok\u00e9\u00a0<\/strong>| Comida sana y saludable<\/li>\n
          • AR Vision<\/strong> | Turismo y digitalizaci\u00f3n<\/li>\n
          • Freshly Cosmetics<\/strong> | Productos de cosm\u00e9tica natural<\/li>\n
          • Komvida<\/strong> | Kombucha artesanal y ecol\u00f3gica<\/li>\n
          • We are Knitters<\/strong> | Redefinir el arte de tejer<\/li>\n<\/ul>\n

            Categor\u00eda Patrocinio<\/h3>\n
              \n
            • Cervezas Alhambra<\/strong> | Arte y cultura<\/li>\n
            • Grefusa<\/strong> |\u00a0Gaming<\/em><\/li>\n
            • Movistar Team<\/strong> | Ciclismo<\/li>\n
            • Red Bull<\/strong> | Deportes extremos<\/li>\n
            • Repsol<\/strong> | Mundo de la moto<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"

              La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha dado a conocer las marcas seleccionadas en la lista corta de su 14\u00aa edici\u00f3n. <\/p>\n","protected":false},"author":6924,"featured_media":151331,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[44],"tags":[2398],"class_list":["post-151329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-eventos"],"acf":[],"yoast_head":"\nLos XIV Premios Nacionales de Marketing presentan su Lista Corta<\/title>\n<meta name=\"description\" content=\"La Asociaci\u00f3n de Marketing de Espa\u00f1a (AMKT) ha dado a conocer las marcas seleccionadas en la Lista Corta de su 14\u00aa edici\u00f3n.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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