{"id":151300,"date":"2022-04-29T15:03:19","date_gmt":"2022-04-29T13:03:19","guid":{"rendered":"https:\/\/ipmark.com\/?p=151300"},"modified":"2022-04-29T15:04:56","modified_gmt":"2022-04-29T13:04:56","slug":"el-gaming-le-gana-el-pulso-a-las-redes-sociales","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151300","title":{"rendered":"El gaming le gana el pulso a las redes sociales"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El mundo del <\/span><i><span style=\"font-weight: 400;\">gaming<\/span><\/i><span style=\"font-weight: 400;\"> est\u00e1 viviendo su mejor momento. Sin embargo, es en Am\u00e9rica Latina donde est\u00e1 evolucionando de manera vertiginosa. Por ello, cada vez son m\u00e1s marcas las que apuestan por esta industria a la par que diariamente cientos de <\/span><i><span style=\"font-weight: 400;\">gamers<\/span><\/i><span style=\"font-weight: 400;\"> se suman.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Por ejemplo, en el caso de M\u00e9xico ya existen fan\u00e1ticos de los videojuegos de todas las generaciones. Unos admiradores que, adem\u00e1s de convertirse en <\/span><i><span style=\"font-weight: 400;\">streamers<\/span><\/i><span style=\"font-weight: 400;\">, est\u00e1n dispuestos a gastar dinero en la mejora de la experiencia. De esta forma se estima que <strong>en 2023 se alcance a nivel global los 3,6 millones de d\u00f3lares<\/strong>, frente a los 2,23 millones de d\u00f3lares en 2018.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Una gran tendencia que debe analizar los movimiento de los gamers es clave para poder entenderlos y mejorar d\u00eda a d\u00eda su experiencia. As\u00ed, nace la encuesta <strong>The Mexican Gamer, analizada por Yahoo y Omnicom Media Group y conducida por YouGov<\/strong>. Un estudio en el que participaron m\u00e1s de 1.800 gamers mexicanos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos ante una nueva revoluci\u00f3n del entretenimiento, en la que los videogames empiezan a desplazar a las redes sociales e incluso utilizan a productos a\u00fan j\u00f3venes del mercado (como el VOD o el streaming) como un complemento para sumar fortalezas\u201d, afirma <\/span><b>Mariana Toledo<\/b><span style=\"font-weight: 400;\">, directora de estrategia y soluciones digitales para Am\u00e9rica Latina en Yahoo.<\/span><\/p>\n<h2><b>El gaming desbanca a las redes sociales<\/b><\/h2>\n<p><span style=\"font-weight: 400;\"><strong>Uno de cada cinco adultos mexicanos juegan a videojuegos<\/strong>. Adem\u00e1s el 29% de los gamers entre 18 y 54 a\u00f1os de edad pasan su tiempo libre jugando en las redes sociales. Sin embargo, si se habla del consumo de <\/span><i><span style=\"font-weight: 400;\">games<\/span><\/i><span style=\"font-weight: 400;\"> mediante <\/span><i><span style=\"font-weight: 400;\">streaming<\/span><\/i><span style=\"font-weight: 400;\"> o <\/span><i><span style=\"font-weight: 400;\">videos on demand <\/span><\/i><span style=\"font-weight: 400;\">(VOD) el porcentaje aumenta hasta el 75%.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De este modo, <strong>las redes sociales comienzan a perder protagonismo<\/strong> a la par que el mundo <\/span><i><span style=\"font-weight: 400;\">gaming<\/span><\/i><span style=\"font-weight: 400;\"> evoluciona m\u00e1s fuerte que nunca. Esto se traduce en una mayor inversi\u00f3n publicitaria dentro de los <\/span><i><span style=\"font-weight: 400;\">games<\/span><\/i><span style=\"font-weight: 400;\">. En cifras, 3 de cada 4 <\/span><i><span style=\"font-weight: 400;\">gamers<\/span><\/i><span style=\"font-weight: 400;\"> mexicanos son <\/span><i><span style=\"font-weight: 400;\">streamers<\/span><\/i><span style=\"font-weight: 400;\"> (m\u00e1s del doble que en Estados Unidos y el triple en Reino Unido).<\/span><\/p>\n<h2><b>\u00bfUna industria equitativa?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Sin lugar a dudas, la pandemia ha sido, como en muchos otros aspectos, un <strong>potenciador del crecimiento de esta industria<\/strong>. Eso s\u00ed, se estima que el 34% de los mexicanos dijo que en los pr\u00f3ximos meses jugar\u00e1 m\u00e1s tiempo, y el 40% espera sostener el nivel y ritmo que tiene ahora. Superando datos del primer trimestre de 2021.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pero, \u00bfqui\u00e9nes son los <\/span><i><span style=\"font-weight: 400;\">gamers<\/span><\/i><span style=\"font-weight: 400;\">? A pesar de que existe una leve tendencia por parte de los <strong>varones<\/strong> (52%), las cifras se van igualando. Convirti\u00e9ndose en una industria equitativa. Eso s\u00ed, los <strong>millennials<\/strong> lideran esta batalla con el 52% de los usuarios. Sin embargo, <\/span><span style=\"font-weight: 400;\">los millennials tienen la misma probabilidad de jugar que los integrantes m\u00e1s j\u00f3venes de la GenZ: 24% frente al 23%, respectivamente.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tres de cada cuatro gamers mexicanos son streamers, m\u00e1s del doble que en Estados Unidos, conclusiones de la encuesta The Mexican Gamer, analizada por Yahoo y Omnicom Media Group y conducida por YouGov.<\/p>\n","protected":false},"author":7342,"featured_media":151318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5901],"tags":[],"class_list":["post-151300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendencias"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El gaming 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