{"id":151125,"date":"2022-04-27T12:58:29","date_gmt":"2022-04-27T10:58:29","guid":{"rendered":"https:\/\/ipmark.com\/?p=151125"},"modified":"2022-04-27T12:58:29","modified_gmt":"2022-04-27T10:58:29","slug":"platano-de-canarias-mejor-envase-del-mundo-campana","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151125","title":{"rendered":"Pl\u00e1tano de Canarias reivindica el mejor envase del mundo: la piel del pl\u00e1tano"},"content":{"rendered":"<p><strong>El envoltorio realmente innovador lo hemos tenido siempre ante nuestras ojos. Y es que Pl\u00e1tano de Canarias presenta \u00abel mejor envase del mundo\u00bb, que da respuesta a todas las necesidades: una piel a prueba de golpes (y volcanes), con motitas que certifican su sabor y su origen hecho en Espa\u00f1a.\u00a0<\/strong><\/p>\n<p>La nueva campa\u00f1a de\u00a0<strong>Pl\u00e1tano de Canarias, <\/strong>creada por <strong>Lola MullenLowe<\/strong>, nos invita a reflexionar\u00a0<strong>sobre la compra de fruta en base a la apariencia<\/strong>, en colaboraci\u00f3n con el sello <strong>Alimentos de Espa\u00f1a y el Ministerio de Agricultura, Pesca y Alimentaci\u00f3n del Gobierno de Espa\u00f1a<\/strong>. La campa\u00f1a quiere evitar que \u00abcomamos con los ojos\u00bb y llama a los consumidores a valorar la fruta, no tanto por una apariencia perfecta, sino por sus propiedades e interior.<\/p>\n<p>Las piezas con manchas, formas imperfectas, piel rugosa o con vetas <strong>se desechan s\u00f3lo porque no resultan perfectas a la vista<\/strong>. En este sentido, 2022 est\u00e1 siendo un a\u00f1o muy comprometido para la producci\u00f3n de pl\u00e1tanos de Canarias, tras las consecuencias del volc\u00e1n de La Palma, que\u00a0<strong>dej\u00f3 parte de la producci\u00f3n m\u00e1s marcada de lo habitual debido a los efectos est\u00e9ticos de la ceniza<\/strong>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Pl\u00e1tano de Canarias \/ Buen\u00edsimo por dentro\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/9YqipZ7Vwyw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<h2>Apoyo gubernamental<\/h2>\n<p>La campa\u00f1a cuenta con el apoyo del Gobierno de Espa\u00f1a, al ser el sector del pl\u00e1tano el\u00a0<strong>principal motor de actividad social y econ\u00f3mica de la isla de La Palma<\/strong>. A su vez, este sector est\u00e1 vi\u00e9ndose\u00a0<strong>gravemente afectado en el medio y largo plazo<\/strong> por la erupci\u00f3n volc\u00e1nica del pasado mes de septiembre en la isla.<\/p>\n<p>\u00abEn un a\u00f1o donde gran parte de la producci\u00f3n ha estado marcada por los efectos de la erupci\u00f3n, nos parec\u00eda importante recalcar este punto est\u00e9tico del pl\u00e1tano, cuya piel aparentemente imperfecta, es en realidad\u00a0<strong>el mejor envase posible,\u00a0<\/strong>pues protege lo m\u00e1s importante: el interior\u00bb, comparte\u00a0<strong>Sergio C\u00e1ceres<\/strong>, gerente y director de marketing de\u00a0<strong>Pl\u00e1tano de Canarias.\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La nueva campa\u00f1a de Pl\u00e1tano de Canarias nos invita a reflexionar sobre la compra de fruta en base a la apariencia, para no desecharla al no resultar perfecta a la vista. <\/p>\n","protected":false},"author":6924,"featured_media":151128,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[2226],"class_list":["post-151125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad","tag-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pl\u00e1tano de Canarias reivindica el mejor envase del mundo: la piel del pl\u00e1tano<\/title>\n<meta name=\"description\" content=\"Esta campa\u00f1a nos invita a reflexionar sobre la compra de fruta en base a la apariencia, para no desecharla al no ser perfecta a la vista.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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