{"id":151118,"date":"2022-04-27T12:36:16","date_gmt":"2022-04-27T10:36:16","guid":{"rendered":"https:\/\/ipmark.com\/?p=151118"},"modified":"2022-04-27T12:36:16","modified_gmt":"2022-04-27T10:36:16","slug":"vivesoy-apuesta-por-los-productos-de-proximidad","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=151118","title":{"rendered":"Vivesoy apuesta por los productos de proximidad"},"content":{"rendered":"<p><strong>Miguel \u00c1ngel Mu\u00f1oz se ha unido a Vivesoy, \u2014la marca de bebidas vegetales de Pascual\u2014, con el objetivo de reivindicar los productos de proximidad. As\u00ed, pretenden defender la importancia del cultivo local en las econom\u00edas rurales.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">La campa\u00f1a <strong>liderada por Carat<\/strong> es nativa digital. Por ello, contar\u00e1 con <strong>dos spots digitales<\/strong> en los que el actor Miguel \u00c1ngel Mu\u00f1oz comprueba el compromiso de la marca con el campo espa\u00f1ol. Acompa\u00f1ando a estos videos, se lanzar\u00e1n, tambi\u00e9n, semanalmente <strong>5 cap\u00edtulos de una serie documental<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Todos estos contenidos se han grabado en <strong>Arabayona de M\u00f3gica, Salamanca<\/strong>. De esta forma, aspiran a poner en valor el papel del sector primario para intentar frenar fen\u00f3menos como la Espa\u00f1a vaciada. Adem\u00e1s, Vivesoy promueve la producci\u00f3n y consumo sostenibles, para detener el abandono de los ecosistemas locales y simplificar los procesos log\u00edsticos y reducir la huella de carbono.<\/span><\/p>\n<h2><b>Actitudes del consumidor<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El consumo de productos de origen se ha convertido en un imprescindible en la lista de los consumidores en Espa\u00f1a; debido a que la compra de estos productos est\u00e1 ligada con valores como el <strong>fomento de la econom\u00eda local o la sostenibilidad.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma el <strong>76% de los espa\u00f1oles compra productos nacionales siempre o casi siempre<\/strong> con el objetivo de apoyar el empleo nacional. Conclusiones del <strong>estudio de Mintel sobre \u201cActitudes del consumidor<\/strong>\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A pesar de que el consumo de soja se ha viralizado en los \u00faltimos a\u00f1os, los espa\u00f1oles tambi\u00e9n apuestan por otras materias primas como la avena, la almendra y otros frutos secos.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"E1: Un lugar del que soy y del que me siento\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vG8Kqini1Qg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta campa\u00f1a 100% digital de Vivesoy tiene como objetivo recordar la importancia del sector primario para fijar poblaci\u00f3n en el medio rural.<\/p>\n","protected":false},"author":7342,"featured_media":151119,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-151118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Vivesoy y Miguel \u00c1ngel Mu\u00f1oz apuestan por los productos de proximidad<\/title>\n<meta name=\"description\" content=\"Una campa\u00f1a 100% digital que recuerda la importancia del sector primario para fijar poblaci\u00f3n en el medio rural.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=151118\" \/>\n<meta property=\"og:locale\" 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