{"id":15037,"date":"2012-04-13T09:46:01","date_gmt":"2012-04-13T09:46:01","guid":{"rendered":"https:\/\/ipmark.com\/el-60-de-los-nuevos-mviles-son-smartphones\/"},"modified":"2012-04-13T09:46:01","modified_gmt":"2012-04-13T09:46:01","slug":"el-60-de-los-nuevos-mviles-son-smartphones","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=15037","title":{"rendered":"El 60% de los nuevos m\u00f3viles son smartphones"},"content":{"rendered":"<p>La democratizaci\u00f3n de las <b>tarifas de datos<\/b> junto con la facilidad para cambiar de m\u00f3vil a trav\u00e9s de las <b>portabilidades<\/b> justifican que cada vez m\u00e1s consumidores espa\u00f1oles lleven un smartphone en su bolsillo. A estas dos circunstancias se suman, seg\u00fan Hugo Liria, <i>sector manager comtech Spain<\/i> de Kantar Worldpanel, las importantes <b>subvenciones de los terminales<\/b> soportadas por los operadores de telefon\u00eda. Liria tambi\u00e9n advierte que es de esperar que \u201clas nuevas pol\u00edticas iniciadas por algunos operadores que eliminan dichas subvenciones frenen el crecimiento exponencial registrado en los \u00faltimos meses\u201d.<\/p>\n<p>De acuerdo con los datos que operan en poder de Kantar Worldpanel, el 63% de los nuevos smartphones incorpora <b>Android<\/b> como sistema operativo. La plataforma de Google consigue triplicar su presencia respecto a 2011, cuando solo representaba el 17%.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La democratizaci\u00f3n de las tarifas de datos junto con la facilidad para cambiar de m\u00f3vil a trav\u00e9s de las portabilidades<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-15037","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El 60% de los nuevos m\u00f3viles son smartphones - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=15037\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El 60% de los nuevos m\u00f3viles son smartphones - 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