{"id":150187,"date":"2022-04-12T10:26:03","date_gmt":"2022-04-12T08:26:03","guid":{"rendered":"https:\/\/ipmark.com\/?p=150187"},"modified":"2022-04-12T10:26:03","modified_gmt":"2022-04-12T08:26:03","slug":"corona-lanza-un-nuevo-producto-que-no-es-cerveza-corona-tropical","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=150187","title":{"rendered":"Corona lanza un nuevo producto que no es cerveza: Corona Tropical"},"content":{"rendered":"<p><strong>Corona presenta \u201cCorona Tropical\u201d, una nueva bebida alcoh\u00f3lica gasificada con sabores naturales y baja en calor\u00edas. Este lanzamiento, \u2014que no es cerveza\u2014, llega al mercado para aquellos que buscan refrescarse y nuevas sensaciones.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">As\u00ed, <strong>Corona Tropical<\/strong> irrumpe en el <strong>panorama peruano<\/strong>\u00a0con tres sabores frutales: <strong>lima-frutos rojos<\/strong>; <strong>lima-lim\u00f3n<\/strong> y <strong>lim\u00f3n-toronja<\/strong>. Con este producto, la marca busca crear en el pa\u00eds una\u00a0 nueva categor\u00eda a trav\u00e9s de una experiencia de consumo con sabores naturales y refrescantes que se acoplan a las nuevas tendencias de compra.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c\u00a1Por fin \u2018Corona Tropical\u2019 es una realidad! Una bebida que <strong>NO es cerveza<\/strong>, con 4.2% de alcohol y sin az\u00facar a\u00f1adida. Con este nuevo lanzamiento lleg\u00f3 el momento de construir el segmento de Seltzers en el Per\u00fa\u201d, comenta <strong>Kiara Kottke<\/strong>, <\/span><i><span style=\"font-weight: 400;\">marketing manager<\/span><\/i><span style=\"font-weight: 400;\"> de Global Brands en Backus Ab-Inbev.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La nueva de Corona est\u00e1 dirigida a un <strong>p\u00fablico que oscila entre los 18 y 35 a\u00f1os y que pertenece a un nivel socioecon\u00f3mico A y B.<\/strong> Entra al mercado peruano con un precio de S\/5.00 la unidad, \u2014alrededor de 1,24 euros\u2014. De esta forma pretende posicionarse entre este p\u00fablico que muestra mayor inter\u00e9s por bebidas naturales y bajas en calor\u00edas.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Baja en calor\u00edas y con sabores naturales, son las principales caracter\u00edsticas de la nueva bebida de Corona. Con este lanzamiento, la marca  busca crear en Per\u00fa una nueva categor\u00eda, invitando a los consumidores a probar nuevas sensaciones.<\/p>\n","protected":false},"author":7342,"featured_media":150182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-150187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Corona Tropical. 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Corona lanza un nuevo producto que no es cerveza\" \/>\n<meta property=\"og:description\" content=\"Con Corona Tropical, la marca busca crear en Per\u00fa una nueva categor\u00eda, mediante nuevas sensaciones y tendencias de consumo.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=150187\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-12T08:26:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/corona-tropical-copia-ip.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"753\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=150187#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=150187\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"Corona lanza un nuevo producto que no es cerveza: Corona Tropical\",\"datePublished\":\"2022-04-12T08:26:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=150187\"},\"wordCount\":215,\"image\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=150187#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ipmark.com\\\/wp-content\\\/uploads\\\/corona-tropical-copia-ip.png\",\"articleSection\":[\"Marcas\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=150187\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=150187\",\"name\":\"Corona Tropical. 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