{"id":150154,"date":"2022-04-11T14:30:21","date_gmt":"2022-04-11T12:30:21","guid":{"rendered":"https:\/\/ipmark.com\/?p=150154"},"modified":"2022-04-11T14:41:59","modified_gmt":"2022-04-11T12:41:59","slug":"coca-cola-intergalactic-ultima-innovacion-sin-azucar","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=150154","title":{"rendered":"Coca-Cola Intergalactic, la \u00faltima innovaci\u00f3n sin az\u00facar de Coca-Cola"},"content":{"rendered":"<p><strong>Coca-Cola sigue apostando por la reducci\u00f3n del az\u00facar en sus bebidas y, a trav\u00e9s de su plataforma global Coca-Cola Creations, la marca lanzar\u00e1 nuevos sabores de edici\u00f3n limitada. Uno de ellos ser\u00e1 la Coca-Cola Intergalactic, que llega a Espa\u00f1a tan s\u00f3lo en versi\u00f3n \u00abzero az\u00facar\u00bb.\u00a0<\/strong><\/p>\n<p><strong>Intergalactic<\/strong> es el primer lanzamiento desde esta plataforma. Combina el sabor de\u00a0<strong>Coca-Cola<\/strong> con un toque inesperado y disruptivo, con el que la marca quiere sorprender a los consumidores. Llegar\u00e1 a Espa\u00f1a a partir de\u00a0<strong>la primera semana de abril<\/strong>, y los canales principales ser\u00e1n alimentaci\u00f3n moderna, conveniencia y universidades. Vendr\u00e1 en \u00fanico formato de lata sleek de 33 cl. con un\u00a0<strong>dise\u00f1o exclusivo inspirado en el espacio<\/strong>.<\/p>\n<p>\u00abLa llegada a Espa\u00f1a de <strong>Coca-Cola Intergalactic <\/strong>refuerza nuestro compromiso de seguir reduciendo el az\u00facar de nuestras bebidas, innovando siempre con productos que se adapten a sus necesidades, sin dejar nunca de sorprenderles\u00bb, comparte <strong>Carolina Aransay<\/strong>, directora de marketing de <strong>Coca-Cola Iberia. <\/strong><\/p>\n<h2>Reducir a\u00fan m\u00e1s el az\u00facar<\/h2>\n<p>La mayor\u00eda de los \u00faltimos lanzamientos de\u00a0<strong>Coca-Cola\u00a0<\/strong>en Espa\u00f1a fueron\u00a0<strong>sin o bajos en calor\u00edas<\/strong>. De esta forma se consolida la apuesta de la marca por contribuir a una alimentaci\u00f3n m\u00e1s saludable desde sus bebidas. De esta forma,\u00a0<strong>Coca-Cola<\/strong> logr\u00f3 en 2021 que en Espa\u00f1a el <strong>64% del volumen de sus ventas<\/strong> fuese de productos sin o bajos en calor\u00edas.<\/p>\n<p>La firma est\u00e1 alineada con los compromisos asumidos por\u00a0<strong>UNESDA<\/strong>, la Federaci\u00f3n Europea de Bebidas Refrescantes a la que pertenece ANFABRA, y de la que forma parte\u00a0<strong>Coca-Cola<\/strong>. El compromiso del sector a nivel europeo est\u00e1 en reducir en un\u00a0<strong>10% adicional el az\u00facar de los refrescos para 2025<\/strong>, lo que supondr\u00e1 alcanzar un\u00a0<strong>33% desde el a\u00f1o 2000.\u00a0<\/strong>Espa\u00f1a ya ha logrado reducir en la \u00faltima d\u00e9cada un 38% el az\u00facar de sus bebidas.<\/p>\n<h2>Espa\u00f1a: mercado clave<\/h2>\n<p>La llegada de <strong>Coca-Cola Creations<\/strong> a Espa\u00f1a consolida a nuestro pa\u00eds como un mercado clave para la marca. Tras su presentaci\u00f3n en Norteam\u00e9rica el pasado febrero, la firma ha elegido a Espa\u00f1a como\u00a0<strong>uno de los primeros pa\u00edses de Europa para lanzar esta innovaci\u00f3n.\u00a0<\/strong><\/p>\n<p><strong>Coca-Cola Creations<\/strong> refuerza la apuesta de\u00a0<strong>Coca-Cola por sus marcas l\u00edderes<\/strong>. La marca sorprender\u00e1 a los j\u00f3venes a trav\u00e9s de distintas ediciones limitadas, como <strong>\u00abIntergalactic\u00bb<\/strong>, inspiradas en diferentes elementos culturales y en territorios como la\u00a0<strong>m\u00fasica o los videojuegos<\/strong>. Vendr\u00e1n acompa\u00f1ados de colaboraciones inesperadas y de momentos para disfrutar tanto en el mundo real como en el entorno digital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Esta bebida de edici\u00f3n limitada llega a Espa\u00f1a en formato \u00fanico y tiene un dise\u00f1o exclusivo inspirado en el espacio. <\/p>\n","protected":false},"author":6924,"featured_media":150156,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[143],"class_list":["post-150154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-coca-cola"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Coca-Cola Intergalactic, la \u00faltima innovaci\u00f3n sin az\u00facar de Coca-Cola<\/title>\n<meta name=\"description\" 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