{"id":150018,"date":"2022-04-08T13:23:14","date_gmt":"2022-04-08T11:23:14","guid":{"rendered":"https:\/\/ipmark.com\/?p=150018"},"modified":"2022-04-08T13:23:14","modified_gmt":"2022-04-08T11:23:14","slug":"premium-global-healthcare-confia-en-btob-su-estrategia-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/premium-global-healthcare-confia-en-btob-su-estrategia-digital\/","title":{"rendered":"Premium Global Healthcare conf\u00eda en BTOB su estrategia digital"},"content":{"rendered":"<p><strong>BTOB se hace con la cuenta de Premium Global Healthcare tras ganar un concurso dise\u00f1ado para encontrar el\u00a0<em>partner<\/em> ideal para llevar a cabo un reposicionamiento de marca y su posterior desarrollo de su estrategia digital.\u00a0<\/strong><\/p>\n<p>La agencia independiente tratar\u00e1 de reconstruir su marca y transformar su comunicaci\u00f3n partiendo de un nuevo planteamiento estrat\u00e9gico, creativo y de contenidos. Se har\u00e1 un redise\u00f1o de la web, la mejora de su UX\/UI y el asesoramiento para su declinaci\u00f3n en redes sociales. Para ello, colaborar\u00e1n con\u00a0<strong>DosSetenta<\/strong>, agencia encargada de la programaci\u00f3n y desarrollo de contenidos del\u00a0<em>site\u00a0<\/em>y redes sociales, adem\u00e1s de gestionar toda la estrategia SEO y Paid.<\/p>\n<h2>Nueva imagen<\/h2>\n<p>Esta empresa multidisciplinar de profesionales de la salud y del bienestar busca, con este equipo creativo y digital, <strong>enfrentar una nueva etapa con una imagen y estrategia comunicativa. <\/strong>De esta forma, quieren\u00a0mostrar todo su potencial ante su amplio <em>target<\/em>.<\/p>\n<p>\u00abTras un crecimiento tan se\u00f1alado, es necesario plasmar la esencia de la marca, poner en valor su prop\u00f3sito y asegurar as\u00ed un futuro s\u00f3lido y consistente en todos los canales\u00bb, declara <strong>Marta S\u00e1nchez<\/strong>,\u00a0<em>account executive<\/em> de\u00a0<strong>BTOB<\/strong>.<\/p>\n<p>\u00abEstamos desarrollando un ejercicio muy profundo con la agencia que nos est\u00e1 permitiendo reevaluar c\u00f3mo hacemos las cosas y as\u00ed trasladarlo hacia fuera por medio de nuestra marca y contenidos\u00bb, explican\u00a0<strong>\u00c1lvaro Guerrero<\/strong> y\u00a0<strong>Sergio V\u00e1zquez<\/strong>, fundadores de\u00a0<strong>Premium Madrid<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La agencia independiente har\u00e1 un reposicionamiento de la marca para, m\u00e1s adelante, ejecutar el desarrollo de una estrategia digital. <\/p>\n","protected":false},"author":6924,"featured_media":150040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[3769],"class_list":["post-150018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-independientes"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - 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