{"id":14986,"date":"2012-04-02T09:53:39","date_gmt":"2012-04-02T09:53:39","guid":{"rendered":"https:\/\/ipmark.com\/plataformas-hbridas-social-mediaecommerce\/"},"modified":"2012-04-02T09:53:39","modified_gmt":"2012-04-02T09:53:39","slug":"plataformas-hbridas-social-mediaecommerce","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14986","title":{"rendered":"Plataformas h\u00edbridas: social media+ecommerce"},"content":{"rendered":"<p>A estas alturas son ya muchas las compa\u00f1\u00edas que han comprobado que las redes sociales no fueron creadas para vender. No fueron hechas con ese fin pero, bien manejadas, pueden ser muy rentables para la imagen de una marca. Alguna, incluso, puede llegar a utilizarlas como herramienta de venta. Pero se pueden contar con los dedos de una mano (quiz\u00e1s Telepizza sea una de esas pocas afortunadas).<\/p>\n<p>En este contexto, en el que los anunciantes se preguntan como rentabilizar monetariamente sus inversiones en social media, surge The Fancy (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.thefancy.com\">www.thefancy.com<\/a>), que para los expertos supone una mutaci\u00f3n o salto evolutivo que representa la fusi\u00f3n entre red social y e-commerce. La propuesta ha atra\u00eddo a inversores como Bob Pittman (MTV), Maynard Webb (Ebay) o Jack Dorsey (Twitter).<\/p>\n<p>The Fancy funciona de un modo opuesto al de Groupon, Planeo y este tipo de compa\u00f1\u00edas. En esta red no son las marcas las que lanzan las ofertas, sino que los usuarios son los que crean demandas de un determinado producto o servicio y reciben la respuesta de las compa\u00f1\u00edas en forma de ofertas en abierta competencia.<\/p>\n<p>\n","protected":false},"excerpt":{"rendered":"<p>A estas alturas son ya muchas las compa\u00f1\u00edas que han comprobado que las redes sociales no fueron creadas para vender.<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-14986","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Plataformas h\u00edbridas: social media+ecommerce - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14986\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Plataformas h\u00edbridas: social media+ecommerce - 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