{"id":149843,"date":"2022-04-07T11:27:45","date_gmt":"2022-04-07T09:27:45","guid":{"rendered":"https:\/\/ipmark.com\/?p=149843"},"modified":"2022-04-07T11:27:45","modified_gmt":"2022-04-07T09:27:45","slug":"free-now-lanza-su-primera-campana-multimovilidad-a-nivel-global","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149843","title":{"rendered":"Free Now lanza su primera campa\u00f1a multimovilidad a nivel global"},"content":{"rendered":"<p><strong>Free Now lanza una nueva campa\u00f1a global de marketing en Espa\u00f1a, poniendo el foco en la multimovilidad y la amplia oferta de servicios de la app. Esta campa\u00f1a tiene como objetivo reflejar las transformaciones que est\u00e1 llevando a cabo la compa\u00f1\u00eda en Europa.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim \u201c<strong>La S\u00faper App de Movilidad<\/strong>\u00bb, esta <strong>campa\u00f1a 360\u00ba<\/strong> se activar\u00e1 en canales <strong>online, radio, social media<\/strong> y en <strong>OOHH<\/strong> en las ciudades de Madrid, Barcelona y Valencia. Adem\u00e1s, la campa\u00f1a se dividir\u00e1 en dos olas: durante el mes de abril y desde mediados de mayo hasta la mitad del mes de julio.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En esta campa\u00f1a destaca el <\/span><i><span style=\"font-weight: 400;\">storytelling<\/span><\/i><span style=\"font-weight: 400;\"> desarrollado por la agencia creativa <strong>Rothco<\/strong> en el que presentan a un grupo de amigos que se desplazan hasta un concierto. De esta forma, Free Now pretende mostrar que con su \u201c<strong>S\u00faper App<\/strong>\u201d, sus usuarios pueden elegir c\u00f3mo moverse en cualquier momento y lugar.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un lanzamiento que coincide con el aniversario de la presentaci\u00f3n de la multimovilidad de la compa\u00f1\u00eda en Espa\u00f1a. \u201cNuestro gran reto es dar a conocer toda la oferta multimodal que actualmente ofrece la app de Free Now en Espa\u00f1a. Nuestros usuarios son muy fieles al taxi, pero ahora hemos ampliado nuestra oferta para que puedan elegir c\u00f3mo moverse en funci\u00f3n de sus necesidades\u201d explica <\/span><b>Adriana Navarro<\/b><span style=\"font-weight: 400;\">, directora de marketing de Free Now en Espa\u00f1a.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La campa\u00f1a 360\u00ba estar\u00e1 activa en digital, radio y social media y contar\u00e1 tambi\u00e9n con OOH en las ciudades de Madrid, Barcelona y Valencia.<\/p>\n","protected":false},"author":7342,"featured_media":149844,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6063],"class_list":["post-149843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-campana"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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