{"id":149805,"date":"2022-04-06T15:54:50","date_gmt":"2022-04-06T13:54:50","guid":{"rendered":"https:\/\/ipmark.com\/?p=149805"},"modified":"2022-04-06T15:54:50","modified_gmt":"2022-04-06T13:54:50","slug":"burger-king-experimenta-con-cayetanos-sus-nuevas-hamburguesas-gourmet","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149805","title":{"rendered":"Burger King experimenta con &#8216;Cayetanos&#8217; sus nuevas hamburguesas gourmet"},"content":{"rendered":"<p><strong>Burger King presenta Originals \u201cIb\u00e9rica\u201d y \u201cManchega\u201d, dos nuevas recetas para los amantes de los productos gourmet. Para ello, ha lanzado una campa\u00f1a que muestra un experimento nunca visto: varios Cayetanos con un refinado paladar validar\u00e1n las recetas.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Las nuevas recetas de <strong>Originals by Burger King<\/strong> pretenden poner a prueba a sus clientes. Por ello, con esta campa\u00f1a, la marca hace un gui\u00f1o a los Cayetanos\u00a0 para que las prueben, por primera vez y de manera exclusiva, con cuchillo y tenedor. El <strong>98% de ellos las aprueban con nota<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La marca de restauraci\u00f3n desvela esta campa\u00f1a con el lanzamiento de una <strong>pieza de 30\u201d y otra de 20\u201d<\/strong> a las que seguir\u00e1n dos secuelas de 10\u201d, para <strong>TV y digital<\/strong>. Asimismo, el spot cuenta con la ic\u00f3nica canci\u00f3n de Carolina Durante \u201cCayetano\u201d versionada por un cuarteto de m\u00fasica cl\u00e1sica.<\/span><\/p>\n<h2><b>Apuesta estrat\u00e9gica<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Originals by Burger King es el resultado de una <strong>apuesta estrat\u00e9gica basada en la escucha atenta de la compa\u00f1\u00eda a las inquietudes y preferencias de sus consumidores<\/strong>. As\u00ed, bajo este sello la marca ofrece de forma peri\u00f3dica dos versiones de hamburguesas premium.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adem\u00e1s, cuentan con un nuevo packaging creado especialmente para el sello gourmet. Con el color negro como protagonista, un tono elegante y sofisticado para diferenciarse del resto de productos. Las primeras en inaugurar la plataforma fueron \u201c<strong>Mediterr\u00e1nea<\/strong>\u201d y \u201c<strong>Campesina<\/strong>\u201d y tras la gran acogida que tuvieron, la marca de restauraci\u00f3n sigue apostando por los productos de origen nacional con estas dos nuevas ediciones limitadas, disponibles desde hoy en <strong>todos los restaurantes, AutoKing y servicio a domicilio<\/strong>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King | NUEVAS IB\u00c9RICA Y MANCHEGA DE ORIGINALS\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/m4qL39sa1xw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Burger King  lanza una campa\u00f1a OHH y tres piezas para TV y digital. Un divertido spot de la mano de la agencia DAVID Madrid, en la que la marca hace un gui\u00f1o a los Cayetanos.<\/p>\n","protected":false},"author":7342,"featured_media":149806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[],"class_list":["post-149805","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Burger King experimenta con \u201cCayetanos\u201d sus hamburguesas gourmet<\/title>\n<meta name=\"description\" content=\"Burger King da un paso m\u00e1s en su plataforma Originals by BurgerKing con dos nuevas hamburguesas gourmet: Originals \u201cIb\u00e9rica\u201d y \u201cManchega\u201d.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=149805\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Burger King experimenta con \u201cCayetanos\u201d sus hamburguesas gourmet\" \/>\n<meta property=\"og:description\" content=\"Burger King da un paso m\u00e1s en su plataforma Originals by BurgerKing con dos nuevas hamburguesas gourmet: Originals \u201cIb\u00e9rica\u201d y \u201cManchega\u201d.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=149805\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-06T13:54:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipmark.com\/wp-content\/uploads\/Originals-Iberica-y-Manchega-by-Burger-Kingen-baja-ok.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" \/>\n\t<meta property=\"og:image:height\" content=\"641\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Elena Serrano S\u00e1nchez\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elena Serrano S\u00e1nchez\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=149805#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=149805\"},\"author\":{\"name\":\"Elena Serrano S\u00e1nchez\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/705580dd5f70a7f3a83992c511230846\"},\"headline\":\"Burger King experimenta con &#8216;Cayetanos&#8217; 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