{"id":149796,"date":"2022-04-06T10:51:12","date_gmt":"2022-04-06T08:51:12","guid":{"rendered":"https:\/\/ipmark.com\/?p=149796"},"modified":"2022-04-06T10:51:12","modified_gmt":"2022-04-06T08:51:12","slug":"pelayo-seguros-elige-a-havas-media-como-agencia-de-medios-digital","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149796","title":{"rendered":"Pelayo Seguros elige a Havas Media como  agencia de medios digital"},"content":{"rendered":"<p class=\"m_3114252839537836553Default\"><u><\/u>La adjudicaci\u00f3n de esta cuenta se produce tras la celebraci\u00f3n de <strong>un concurso en el que han participado otras grandes agencias del sector<\/strong>. Para este nuevo cliente, Havas Media se convierte en un partner estrat\u00e9gico que llevar\u00e1 a cabo la planificaci\u00f3n y activaci\u00f3n de todos sus medios digitales y tambi\u00e9n consultor\u00eda y desarrollo tecnol\u00f3gico.<u><\/u><u><\/u><\/p>\n<p class=\"m_3114252839537836553Default\"><u><\/u>Para dar servicio a Pelayo se ha creado un equipo de trabajo con profesionales de perfil digital de la agencia de medios que trabajar\u00e1n conjuntamente con la unidad especializada en <em>data business intelligence<\/em> del grupo Havas.<u><\/u><u><\/u><\/p>\n<p class=\"m_3114252839537836553MsoBodyText\"><u><\/u>\u00abLas aseguradoras son, probablemente, las compa\u00f1\u00edas que m\u00e1s r\u00e1pido y de forma m\u00e1s radical han digitalizado sus procesos de captaci\u00f3n y gesti\u00f3n de clientes. Tenemos claro que para ayudar a Pelayo a hacer crecer un negocio tan competitivo como este se necesita mucho m\u00e1s que una buena estrategia de performance. Por eso, hemos creado para ellos un equipo multidisciplinar, con especialistas en medios, desarrollo tecnol\u00f3gico y medici\u00f3n, que les permitir\u00e1 adaptarse de forma mucho m\u00e1s r\u00e1pida y eficiente a todos los nuevos cambios que est\u00e1n por llegar y poder alcanzar sus objetivos\u201d, comenta <b>Miguel L\u00f3pez-Guzman, <em>business managing partner<\/em> de Havas Media.<\/b><\/p>\n<p class=\"m_3114252839537836553MsoBodyText\">Por su parte, <b>Emma Ruiz de Azc\u00e1rate, directora de marketing de Pelayo<\/b>, afirma que:\u00a0\u201cEl planteamiento integral propuesto por Havas Media fue claramente diferencial y totalmente adaptado a nuestras necesidades. Estamos convencidos de que ser\u00e1 el partner ideal para acompa\u00f1arnos en la transformaci\u00f3n de nuestra estrategia publicitaria digital como apoyo a nuestro canal de ventas\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pelayo, aseguradora 100% espa\u00f1ola con m\u00e1s de 85 a\u00f1os de historia, ha confiado a Havas Media la planificaci\u00f3n y el desarrollo de su actividad publicitaria en todos los medios y soportes. <\/p>\n","protected":false},"author":14,"featured_media":149798,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[56],"tags":[2158],"class_list":["post-149796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agencias","tag-agencias-de-medios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pelayo Seguros elige a Havas Media como agencia de medios digital - 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