{"id":149755,"date":"2022-04-01T15:51:39","date_gmt":"2022-04-01T13:51:39","guid":{"rendered":"https:\/\/ipmark.com\/?p=149755"},"modified":"2022-04-06T10:52:07","modified_gmt":"2022-04-06T08:52:07","slug":"samsung-homenajea-el-anuncio-de-un-palo-para-dar-a-conocer-s-pen","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149755","title":{"rendered":"Samsung homenajea el anuncio de \u00ab\u00a1Un palo\u00bb para dar a conocer S Pen"},"content":{"rendered":"<p><strong>Samsung Espa\u00f1a ha lanzado una nueva campa\u00f1a para aumentar el conocimiento de S Pen, incorporado por primera vez en la gama Galaxy S. As\u00ed, la marca pretende llamar la atenci\u00f3n entre los fieles usuarios de Galaxy Note.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Bajo el claim \u201c<strong>S Pen Is Back<\/strong>\u201d, la campa\u00f1a ha contado con la colaboraci\u00f3n de Marco Sanz, el <a href=\"https:\/\/www.youtube.com\/watch?v=-Rs0MWypVAs\">ni\u00f1o del anuncio de Lim\u00f3n &amp; Nada de Coca-Cola<\/a>. Por ello, han utilizado su frase de <strong>\u201c\u00a1Un palo!\u201d<\/strong> para poner en manifiesto que S Pen es mucho m\u00e1s que eso. Esta campa\u00f1a tiene como objetivo poner en conocimiento los usos y funciones del S Pen del nuevo Galaxy S22 Ultra: tomar notas, hacer bocetos e, incluso, utilizarlo como mando inal\u00e1mbrico para el tel\u00e9fono.<\/span><\/p>\n<h2><b>Difusi\u00f3n<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">La agencia creativa <strong>Cheil<\/strong> ha sido la encargada de llevar a cabo esta campa\u00f1a. La acci\u00f3n digital, que comenz\u00f3 el<strong> 1 de abril<\/strong>, partir\u00e1 de un <strong>reboot<\/strong>, \u2014una versi\u00f3n propia del anuncio\u2014, un homenaje y la reinterpretaci\u00f3n de un spot que consigui\u00f3 gran relevancia. Adem\u00e1s, para dotar de mayor recorrido a la campa\u00f1a, se han creado varias p\u00edldoras de v\u00eddeo contextualizadas dentro de la fiesta del protagonista.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Del mismo modo, se ha creado contenido para <strong>TikTok<\/strong>, relacionando esta acci\u00f3n con las tendencias en auge de la plataforma. Con ello, los j\u00f3venes pueden hacerse eco de la iniciativa a trav\u00e9s de tem\u00e1ticas como \u201c<strong>I\u2019m justa a kid<\/strong>\u201d o \u201c<strong>cosas Random<\/strong>\u201d. Por su parte, Samsung amplificar\u00e1 esta acci\u00f3n con varios concursos en sus redes sociales que pretenden viralizar la campa\u00f1a, aumentar la visibilidad del S Pen, generar engagement y conversaci\u00f3n con la comunidad.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"S PEN IS BACK | Galaxy S22 Ultra\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/GX024BI_H0U?start=1&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Samsung Espa\u00f1a ha reinventado el anuncio de Lim\u00f3n &#038; Nada para mostrar las funcionalidades y prestaciones de S Pen, a trav\u00e9s de una campa\u00f1a que incluir\u00e1 diferentes contenidos y concursos en sus redes sociales.<\/p>\n","protected":false},"author":7342,"featured_media":149758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[38],"tags":[6063,2114],"class_list":["post-149755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marcas","tag-campana","tag-creatividad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung homenajea el anuncio de &quot;\u00a1Un palo&quot; para dar a conocer S Pen<\/title>\n<meta name=\"description\" content=\"Samsung Espa\u00f1a ha reinventado el anuncio de Lim\u00f3n &amp; Nada para mostrar las funcionalidades y prestaciones de S Pen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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