{"id":149746,"date":"2022-04-05T17:19:13","date_gmt":"2022-04-05T15:19:13","guid":{"rendered":"https:\/\/ipmark.com\/?p=149746"},"modified":"2022-04-05T20:18:47","modified_gmt":"2022-04-05T18:18:47","slug":"el-corte-ingles-confia-china-campana-primavera","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149746","title":{"rendered":"El Corte Ingl\u00e9s conf\u00eda por primera vez en CHINA (LLYC) para crear su campa\u00f1a de primavera"},"content":{"rendered":"<p><strong>El Corte Ingl\u00e9s conf\u00eda en la agencia China por primera vez para dar la bienvenida a su campa\u00f1a de primavera, con la que los grandes almacenes dan la bienvenida a la estaci\u00f3n a\u00f1o tras a\u00f1o.\u00a0<\/strong><\/p>\n<p>En este nuevo\u00a0<em>spot<\/em> de televisi\u00f3n, se muestra la moda de primavera como ese momento donde el color, la diversi\u00f3n, la energ\u00eda y la magia <strong>se liberan y toman el mundo<\/strong>. Y los grandes almacenes son ese lugar \u00fanico\u00a0<strong>donde el color lo inunda todo<\/strong>.<\/p>\n<p>Desde la agencia revelan que \u00aben la pieza,\u00a0<strong>El Corte Ingl\u00e9s\u00a0<\/strong>lo personifica la actriz\u00a0<strong>Blanca Su\u00e1rez<\/strong>, para la que hemos buscado crear un personaje con un irreverente y que, con sus poderes, va despertando la primavera y tray\u00e9ndola a la ciudad. Cada mariposa, cada p\u00e9talo que Blanca hace volar al ritmo del m\u00edtico\u00a0<em>bibbidi-bobbidi-boo<\/em>, la canci\u00f3n original de Cenicienta (1950), nos acerca un poquito m\u00e1s a la primavera.<\/p>\n<p>\u00abYa es primavera\u00bb, contar\u00e1 con publicidad exterior, revistas y spots de 45&#8243;, 30&#8243; y 20&#8243;.\u00a0<strong>David Verg\u00e9s<\/strong> ha dirigido el spot, la campa\u00f1a fotogr\u00e1fica lleva la firma de\u00a0<strong>Eduardo Miera<\/strong> y la creatividad la ha producido\u00a0<strong>Agosto.\u00a0<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"&quot;Ya es primavera&quot; - El Corte Ingl\u00e9s | Campa\u00f1a de primavera 2022\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/0pb_KfDLxbA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Se trata de la primera vez que la cadena encarga una campa\u00f1a a la agencia de LLYC, atrevi\u00e9ndose a dar color a su ic\u00f3nica campa\u00f1a de primavera. <\/p>\n","protected":false},"author":6924,"featured_media":149750,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5893],"tags":[],"class_list":["post-149746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s conf\u00eda en China para crear su campa\u00f1a de primavera<\/title>\n<meta name=\"description\" content=\"Se trata de la primera vez que la cadena encarga una campa\u00f1a a la agencia de LLYC, atrevi\u00e9ndose a dar color a su ic\u00f3nica campa\u00f1a de primavera.\" \/>\n<meta name=\"robots\" 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