{"id":149742,"date":"2022-04-05T16:49:33","date_gmt":"2022-04-05T14:49:33","guid":{"rendered":"https:\/\/ipmark.com\/?p=149742"},"modified":"2022-04-05T16:49:33","modified_gmt":"2022-04-05T14:49:33","slug":"somos-experiences-lleva-a-cabo-la-maison-lancome-mas-tecnologica","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149742","title":{"rendered":"[SOMOS Experiences] lleva a cabo la Maison Lanc\u00f4me  m\u00e1s tecnol\u00f3gica"},"content":{"rendered":"<p><strong>[SOMOS Experiences], mediante su equipo de SOMOS Ef\u00edmero, ha participado en el dise\u00f1o, concepto y producci\u00f3n de Maison de Lanc\u00f4me. As\u00ed, han elaborado un espacio experiencial que invita a ser m\u00e1s felices a las personas a trav\u00e9s del cuidado de su piel y belleza.\u00a0\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">En esta nueva edici\u00f3n de Maison se prepar\u00f3 una experiencia por medio de un recorrido relativo al tratamiento, el maquillaje y las fragancias de la marca. Por ello, en este proyecto se buscaba la <strong>iconizaci\u00f3n de la marca<\/strong> a trav\u00e9s de la creaci\u00f3n de diferentes entornos para ofrecer una presentaci\u00f3n de los productos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Entre las peculiaridades del proyecto de la Maison Lanc\u00f4me con respecto a otras ediciones destaca la <\/span><b>domotizaci\u00f3n de la experiencia<\/b><span style=\"font-weight: 400;\">. Adem\u00e1s, la experiencia completa duraba aproximadamente una hora acompa\u00f1ada de las explicaciones y desarrollo narrativo de un prescriptor de la firma.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Se dise\u00f1aron once espacios \u00fanicos y personalizados para cada producto o concepto sin contar las zonas comunes y transiciones: Happines Room, Beauty Tech D\u00f4me, Genifique, Renergie, L \u0301absolue Experience, Make Up Studio, Join The Id\u00f4les, Oui <\/span><span style=\"font-weight: 400;\">La Vie Est Belle y Lanc\u00f4me Room. Para llevar esto a cabo han sido necesarios alrededor de 80 profesionales.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-149745\" src=\"https:\/\/ipmark.com\/wp-content\/uploads\/Collage-LANCOME-1024x556.jpg\" alt=\"Maison de Lanc\u00f4me\" width=\"800\" height=\"434\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La XI edici\u00f3n de Maison Lanc\u00f4me vuelve a confiar  en el t\u00e1ndem formado por Ramiro Jofre y Alfonso Mart\u00ednez, a bordo ahora de SOMOS Ef\u00edmero.<\/p>\n","protected":false},"author":7342,"featured_media":149743,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[54],"tags":[],"class_list":["post-149742","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-eventos"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - 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