{"id":14969,"date":"2012-03-26T09:50:31","date_gmt":"2012-03-26T09:50:31","guid":{"rendered":"https:\/\/ipmark.com\/adlotts-primera-plataforma-de-lotera-promocional\/"},"modified":"2012-03-26T09:50:31","modified_gmt":"2012-03-26T09:50:31","slug":"adlotts-primera-plataforma-de-lotera-promocional","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=14969","title":{"rendered":"Adlotts, primera plataforma de loter\u00eda promocional"},"content":{"rendered":"<p>Adlotts (<a class=\"enlace\" style=\"font-size:100%\" href=\"http:\/\/www.adlotts.com\">www.adlotts.com<\/a>) es la <b>primera plataforma espa\u00f1ola de loter\u00eda promocional<\/b>, creada con el objetivo de que los anunciantes puedan participar, a la vez que promocionar sus productos o servicios, en la agregaci\u00f3n de un <b>bote<\/b> a sortear entre los usuarios. Los anunciantes que colaboran con Adlotts son de todo tipo y \u00e1mbito, tambi\u00e9n empresas online. Actualmente el bote es de 300 euros la semana pero el objetivo de la compa\u00f1\u00eda es dar 100.000 euros de bote dentro de un a\u00f1o.<\/p>\n<p>El funcionamiento es esta <b>loter\u00eda publicitaria gratuita<\/b> es sencillo: a diferencia de la loter\u00eda tradicional, en lugar de escoger una combinaci\u00f3n ganadora de cinco n\u00fameros, el participante elige una combinaci\u00f3n de cinco casillas, cada una de ellas promocionadas directamente por los anunciantes.<\/p>\n<p>Cada semana ser\u00e1n <b>56 empresas<\/b> las que invertir\u00e1n para generar un bote atractivo. Una vez llegada la fecha del <b>sorteo<\/b>, que siempre tendr\u00e1 lugar los mi\u00e9rcoles, se cierra la participaci\u00f3n y un <b>programa inform\u00e1tico<\/b> determina al azar la combinaci\u00f3n de casillas ganadores. Si ninguna combinaci\u00f3n coincidiera con la ganadora, Adlotts escoger\u00eda un ganador al azar de entre todos los participantes.<\/p>\n<p>Seg\u00fan los creadores de Adlotts, cuya sede est\u00e1 en Barcelona, \u201cse trata de un modelo empresarial totalmente innovador que pretende ayudar al ciudadano regal\u00e1ndole dinero sin que tenga que hacer ning\u00fan desembolso econ\u00f3mico previo, a diferencia de las loter\u00edas tradicionales y de las apuestas online\u201d. As\u00ed mismo consideran que este tipo de <b>promoci\u00f3n es 100% interactiva y nada intrusiva<\/b>, puesto que no es el anunciante el que busca al usuario, sino que es \u00e9ste el que se acerca voluntariamente a los anuncios para interactuar con ellos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adlotts (www.adlotts.com) es la primera plataforma espa\u00f1ola de loter\u00eda promocional, creada con el objetivo de que los anunciantes puedan participar,<\/p>\n","protected":false},"author":21,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[],"class_list":["post-14969","post","type-post","status-publish","format-standard","hentry","category-marketing-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipmark.com\/?p=14969\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"og:description\" content=\"Adlotts (www.adlotts.com) es la primera plataforma espa\u00f1ola de loter\u00eda promocional, creada con el objetivo de que los anunciantes puedan participar,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipmark.com\/?p=14969\" \/>\n<meta property=\"og:site_name\" content=\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-26T09:50:31+00:00\" \/>\n<meta name=\"author\" content=\"ipmark\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"ipmark\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969\"},\"author\":{\"name\":\"ipmark\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"headline\":\"Adlotts, primera plataforma de loter\u00eda promocional\",\"datePublished\":\"2012-03-26T09:50:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969\"},\"wordCount\":298,\"commentCount\":0,\"articleSection\":[\"Marketing Digital\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969\",\"url\":\"https:\\\/\\\/ipmark.com\\\/?p=14969\",\"name\":\"Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\"},\"datePublished\":\"2012-03-26T09:50:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ipmark.com\\\/?p=14969\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/?p=14969#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/ipmark.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Adlotts, primera plataforma de loter\u00eda promocional\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#website\",\"url\":\"https:\\\/\\\/ipmark.com\\\/\",\"name\":\"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales\",\"description\":\"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ipmark.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ipmark.com\\\/#\\\/schema\\\/person\\\/27bd0ad78d511e9ab12d06f6568067e1\",\"name\":\"ipmark\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g\",\"caption\":\"ipmark\"},\"url\":\"https:\\\/\\\/ipmark.com\\\/?author=21\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipmark.com\/?p=14969","og_locale":"es_ES","og_type":"article","og_title":"Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","og_description":"Adlotts (www.adlotts.com) es la primera plataforma espa\u00f1ola de loter\u00eda promocional, creada con el objetivo de que los anunciantes puedan participar,","og_url":"https:\/\/ipmark.com\/?p=14969","og_site_name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","article_published_time":"2012-03-26T09:50:31+00:00","author":"ipmark","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"ipmark","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipmark.com\/?p=14969#article","isPartOf":{"@id":"https:\/\/ipmark.com\/?p=14969"},"author":{"name":"ipmark","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"headline":"Adlotts, primera plataforma de loter\u00eda promocional","datePublished":"2012-03-26T09:50:31+00:00","mainEntityOfPage":{"@id":"https:\/\/ipmark.com\/?p=14969"},"wordCount":298,"commentCount":0,"articleSection":["Marketing Digital"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/ipmark.com\/?p=14969","url":"https:\/\/ipmark.com\/?p=14969","name":"Adlotts, primera plataforma de loter\u00eda promocional - IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","isPartOf":{"@id":"https:\/\/ipmark.com\/#website"},"datePublished":"2012-03-26T09:50:31+00:00","author":{"@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1"},"breadcrumb":{"@id":"https:\/\/ipmark.com\/?p=14969#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipmark.com\/?p=14969"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/ipmark.com\/?p=14969#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/ipmark.com\/"},{"@type":"ListItem","position":2,"name":"Adlotts, primera plataforma de loter\u00eda promocional"}]},{"@type":"WebSite","@id":"https:\/\/ipmark.com\/#website","url":"https:\/\/ipmark.com\/","name":"IPMARK | Informaci\u00f3n de valor sobre marketing, publicidad, comunicaci\u00f3n y tendencias digitales","description":"Creaci\u00f3n de contenidos y eventos relevantes en torno a las marcas, las agencias, servicios de marketing y medios, \u00fatiles para la toma de decisiones en el d\u00eda a d\u00eda de los profesionales del marketing","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipmark.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/ipmark.com\/#\/schema\/person\/27bd0ad78d511e9ab12d06f6568067e1","name":"ipmark","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/386009538b8cc7d7f1fd9eb965ed74cc85c95ce0765d3dbe671542b85d6a9bae?s=96&d=mm&r=g","caption":"ipmark"},"url":"https:\/\/ipmark.com\/?author=21"}]}},"_links":{"self":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/14969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=14969"}],"version-history":[{"count":0,"href":"https:\/\/ipmark.com\/index.php?rest_route=\/wp\/v2\/posts\/14969\/revisions"}],"wp:attachment":[{"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=14969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=14969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipmark.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=14969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}