{"id":149683,"date":"2022-04-04T15:57:27","date_gmt":"2022-04-04T13:57:27","guid":{"rendered":"https:\/\/ipmark.com\/?p=149683"},"modified":"2022-04-04T15:59:14","modified_gmt":"2022-04-04T13:59:14","slug":"nielsen-lanza-identity-system","status":"publish","type":"post","link":"https:\/\/ipmark.com\/?p=149683","title":{"rendered":"Nielsen lanza Identity System, para la medici\u00f3n de campa\u00f1as en la open web"},"content":{"rendered":"<p><strong>Tras el \u00e9xito alcanzado en Italia, Francia y Reino Unido a comienzos de a\u00f1o, Nielsen ha tra\u00eddo a Espa\u00f1a Identity System, un sistema que permite medir las campa\u00f1as digitales lanzadas en la web abierta y que dispone de las integraciones que posibilitan medir campa\u00f1as en entornos cerrados como Google o Meta.\u00a0<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">El sistema de identidad de Nielsen conecta las impresiones de anuncios digitales del entorno abierto con los datos demogr\u00e1ficos de la compa\u00f1\u00eda y los proporcionados por terceros. De esta forma, permite a anunciantes y medios medir el alcance y la frecuencia de sus audiencias con la confianza de saber que cuando se ve un anuncio digital, los datos demogr\u00e1ficos se deduplican a trav\u00e9s de las plataformas m\u00f3viles y de PC con el objetivo de obtener m\u00e9tricas basadas en personas.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cEstamos liderando el camino para resolver la segmentaci\u00f3n del comportamiento del consumidor digital. Desde la granularidad, hasta la medici\u00f3n a gran escala, estamos proporcionando informaci\u00f3n procesable para ayudar a los anunciantes a medir, gestionar y optimizar los presupuestos y resultados de sus campa\u00f1as\u201d, ha destacado <strong>Maira Barcellos<\/strong>, responsable de <strong>Nielsen para Espa\u00f1a y Portugal<\/strong>, quien ha recordado que a d\u00eda de hoy la compa\u00f1\u00eda cuenta con<strong> m\u00e1s de 2.000 millones de identificadores de dispositivos a nivel global y 140 millones en Espa\u00f1a.\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">El lanzamiento en nuestro pa\u00eds de Identity System ha coincidido en el tiempo con el lanzamiento en otros siete mercados: Alemania, Australia, Jap\u00f3n, Indonesia, India, Canad\u00e1 y Brasil.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El sistema de identidad de Nielsen conecta las impresiones de anuncios digitales del entorno abierto con los datos demogr\u00e1ficos de la compa\u00f1\u00eda y los proporcionados por terceros.<\/p>\n","protected":false},"author":29,"featured_media":149685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5895],"tags":[50],"class_list":["post-149683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nielsen lanza Identity System, para la medici\u00f3n en la open web<\/title>\n<meta name=\"description\" content=\"El sistema de identidad de Nielsen conecta las impresiones de anuncios digitales del entorno abierto con los datos demogr\u00e1ficos de la compa\u00f1\u00eda\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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